Not Your Average Online Marketing Podcast
304 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 173 ratingsThis is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
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Episodes
HSH 110: How to Get a Professional Sales Page on the Cheap
August 28, 2018 08:30 - 14 minutes - 10.2 MBAre you in the market for a professional sales page, but not looking to spend a crazy amount of money to have one designed for you? You’re in luck, because we recently went through this very process, and today I’m going to share with you the strategy we used to get a great looking sales page - without blowing a big budget. TheAdsBootcamp.com
HSH 110: How to Get a Professional Sales Page on the Cheap
August 28, 2018 08:30 - 14 minutes - 10.1 MBAre you in the market for a professional sales page, but not looking to spend a crazy amount of money to have one designed for you? You’re in luck, because we recently went through this very process, and today I’m going to share with you the strategy we used to get a great looking sales page - without blowing a big budget.
HSH 109: Running Your Business Like Clockwork with Mike Michalowicz
August 21, 2018 08:30 - 46 minutes - 32.3 MBEver wonder how you can get out of your business so you can get more done, enjoy like and still scale successfully? In this episode I’m joined by Mike Michalowicz, the author of the perennial bestseller Profit First, the cult classic The Toilet Paper Entrepreneur, and other revered small business books, and he has spent 6 years seeking the solution entrepreneurs need — how to get more done while working less – and he discovered it. Mike is here to talk about his recently released book Clockw...
HSH 108: When is the Best Time to Launch a New Product?
August 07, 2018 08:30 - 20 minutes - 14.3 MBAre you looking to create your first product, and you aren’t sure when is the best time to launch it to the world? Or maybe you already have a product, but you don’t know if now is the right time to be expanding your suite of products. In this episode I’ll be sharing my thoughts on both scenarios, as well as talking about what I’ve done (and continue to do) in my own business when it comes to launching! Are you struggling with your Facebook ads? This episode is sponsored by my free trainin...
HSH 108: When is the Best Time to Launch a New Product?
August 07, 2018 08:30 - 20 minutes - 14.2 MBAre you looking to create your first product, and you aren’t sure when is the best time to launch it to the world? Or maybe you already have a product, but you don’t know if now is the right time to be expanding your suite of products. In this episode I’ll be sharing my thoughts on both scenarios, as well as talking about what I’ve done (and continue to do) in my own business when it comes to launching! Are you struggling with your Facebook ads? This episode is sponsored by my free trainin...
HSH 107: What to Do When You’re Feeling Uninspired
July 31, 2018 08:30 - 22 minutes - 15.6 MBWhat I’m talking about today is a little bit different than our recent episodes, in that it’s not quite as tactical. You probably know that content creation is a vital part of our businesses, but it also takes a lot of energy and focus to make it happen. In this episode I’ll be sharing the ways that I get inspired to put out great content! You can register for my free training, Top 10 List Building Techniques to Get Your First (or Next) 1,000 Subscribers taking place on Wednesday, August 1...
HSH 107: What to Do When You’re Feeling Uninspired
July 31, 2018 08:30 - 22 minutes - 15.5 MBWhat I’m talking about today is a little bit different than our recent episodes, in that it’s not quite as tactical. You probably know that content creation is a vital part of our businesses, but it also takes a lot of energy and focus to make it happen. In this episode I’ll be sharing the ways that I get inspired to put out great content! You can register for my free training, Top 10 List Building Techniques to Get Your First (or Next) 1,000 Subscribers taking place on Wednesday, August 1...
HSH 106: Building a Listbuilding Machine
July 24, 2018 08:30 - 19 minutes - 13.3 MBDo you want a bigger email list, and you’re looking for a strategy that will help you get there faster? In this episode I’m sharing my framework for how you can create a true listbuilding machine! You can also register for my free training, Top 10 List Building Techniques to Get Your First (or Next) 1,000 Subscribers taking place on Wednesday, August 1st, over at http://heartsoulhustle.com/listbuilding. TheAdsBootcamp.com
HSH 106: Building a Listbuilding Machine
July 24, 2018 08:30 - 19 minutes - 13.2 MBDo you want a bigger email list, and you’re looking for a strategy that will help you get there faster? In this episode I’m sharing my framework for how you can create a true listbuilding machine! You can also register for my free training, Top 10 List Building Techniques to Get Your First (or Next) 1,000 Subscribers taking place on Wednesday, August 1st, over at http://heartsoulhustle.com/listbuilding.
HSH 105: 5 Ways to Build Your Email List Without Facebook Ads
July 17, 2018 08:30 - 26 minutes - 18.4 MBYou’ve probably heard the phrase that “the money is in the list”, and it’s got you asking how you can build your own email list, beyond just running Facebook ads. In today’s episode I’m sharing 5 strategies that you can start using today to grow that email list – without paid advertising. If you’re not yet at 1,000 email subscribers on your list, head over to http://heartsoulhustle.com/1000 to grab The Ultimate Guide to Your First 1,000 Subscribers (in just 90 Days)!
HSH 105: 5 Ways to Build Your Email List Without Facebook Ads
July 17, 2018 08:30 - 26 minutes - 18.5 MBYou’ve probably heard the phrase that “the money is in the list”, and it’s got you asking how you can build your own email list, beyond just running Facebook ads. In today’s episode I’m sharing 5 strategies that you can start using today to grow that email list – without paid advertising. If you’re not yet at 1,000 email subscribers on your list, head over to http://heartsoulhustle.com/1000 to grab The Ultimate Guide to Your First 1,000 Subscribers (in just 90 Days)! TheAdsBootcamp.com
HSH 104: How We Used a Paid Challenge to Generate New Membership Site Sales
July 10, 2018 08:30 - 15 minutes - 10.8 MBAre you looking for a quick and easy way to generate new members into your membership or paid offer? In this episode I’m talking about a mini promotion that I recently ran to get more people into my Monthly Marketing Playbook membership, and I’ll be sharing exactly how I did this and the results that we got. What do you think of these shorter, behind-the-scenes episodes? If you’d like me to do more of them, take a screenshot on your device of you listening to this podcast and add it to you...
HSH 104: How We Used a Paid Challenge to Generate New Membership Site Sales
July 10, 2018 08:30 - 15 minutes - 10.9 MBAre you looking for a quick and easy way to generate new members into your membership or paid offer? In this episode I’m talking about a mini promotion that I recently ran to get more people into my Monthly Marketing Playbook membership, and I’ll be sharing exactly how I did this and the results that we got. What do you think of these shorter, behind-the-scenes episodes? If you’d like me to do more of them, take a screenshot on your device of you listening to this podcast and add it to you...
HSH 103: How To Outsource
July 03, 2018 08:30 - 23 minutes - 16.4 MBHave you been thinking of outsourcing, but not quite sure where to start? In this episode I’ll be talking about how you can outsource, so that you can take more off your plate and get more done. I’ll share the 3 places you can go to find someone to help you, and you’ll also hear the “3 C’s” of outsourcing! Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode,...
HSH 103: How To Outsource
July 03, 2018 08:30 - 23 minutes - 16.5 MBHave you been thinking of outsourcing, but not quite sure where to start? In this episode I’ll be talking about how you can outsource, so that you can take more off your plate and get more done. I’ll share the 3 places you can go to find someone to help you, and you’ll also hear the “3 C’s” of outsourcing! Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode,...
HSH 102: The 4-Step Process to Beat Overwhelm
June 26, 2018 08:30 - 24 minutes - 17.1 MBFeeling overwhelmed? On today’s episode I’m talking about what to do when you’re feeling this way, by giving you tactical strategies that you can use to get into a space of productivity! Are you a digital business owner who’s launches have hit a glass ceiling, but you wanna go BIG? Visit http://heartsoulhustle.com/apply for more information about my upcoming Your Biggest Launch Ever Mastermind! Take a screenshot on your device of you listening to this podcast, and add it to your Instagr...
HSH 101: 5 Lessons I’ve Learned From My Mastermind
June 19, 2018 08:30 - 28 minutes - 19.4 MBIn this episode I’m taking you behind-the-scenes of the amazing mastermind I’m a part of and sharing with you the 5 key lessons that I’ve learned over the past 2.5 years as a member. As you’ll hear, being successful comes down to your mindset, and I’ll be sharing with you the shifts that you can start making today to get even better results in your business. Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulh...
HSH 101: 5 Lessons I’ve Learned From My Mastermind
June 19, 2018 08:30 - 28 minutes - 19.3 MBIn this episode I’m taking you behind-the-scenes of the amazing mastermind I’m a part of and sharing with you the 5 key lessons that I’ve learned over the past 2.5 years as a member. As you’ll hear, being successful comes down to your mindset, and I’ll be sharing with you the shifts that you can start making today to get even better results in your business. Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulh...
HSH 100: How I’d Make $10k From Scratch
June 12, 2018 08:30 - 28 minutes - 19.7 MBFor the 100th episode of this podcast, I thought I’d do something special. I wanted to tell you the exact steps I would take to get to my first 5-figure launch, if I had to start over – from scratch! Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads!
HSH 100: How I’d Make $10k From Scratch
June 12, 2018 08:30 - 28 minutes - 19.8 MBFor the 100th episode of this podcast, I thought I’d do something special. I wanted to tell you the exact steps I would take to get to my first 5-figure launch, if I had to start over – from scratch! Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! TheAdsBootcamp.com
HSH 099: What I’ve Learned From 6 Months of Running a Membership Site
June 05, 2018 08:30 - 22 minutes - 15.3 MBI’m really excited about this week’s episode, because I’ll be talking about my membership site, The Monthly Marketing Playbook. I’ve already learned so much since launching it, and today I’ll be revealing what’s worked, what hasn’t and what we’re doing to make it better, every single day. Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will person...
HSH 099: What I’ve Learned From 6 Months of Running a Membership Site
June 05, 2018 08:30 - 22 minutes - 15.4 MBI’m really excited about this week’s episode, because I’ll be talking about my membership site, The Monthly Marketing Playbook. I’ve already learned so much since launching it, and today I’ll be revealing what’s worked, what hasn’t and what we’re doing to make it better, every single day. Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will person...
HSH 098: What To Do When Your FB Ads Won’t Convert
May 29, 2018 08:30 - 23 minutes - 16 MBFacebook ads are affordable and effective when you get them right, but what do you do when they’re not converting? In this episode I’ll walk you through the steps to take to make sure that this doesn’t happen to you, and that the ads you are running get you the best results possible. Want to learn the 7 Steps to a Profitable Facebook Ad Campaign? Join me on my live class, Thursday, May 31st, 2018! http://heartsoulhustle.com/class Take a screenshot on your device of you listening to this ...
HSH 098: What To Do When Your FB Ads Won’t Convert
May 29, 2018 08:30 - 23 minutes - 15.8 MBFacebook ads are affordable and effective when you get them right, but what do you do when they’re not converting? In this episode I’ll walk you through the steps to take to make sure that this doesn’t happen to you, and that the ads you are running get you the best results possible. Want to learn the 7 Steps to a Profitable Facebook Ad Campaign? Join me on my live class, Thursday, May 31st, 2018! http://heartsoulhustle.com/class Take a screenshot on your device of you listening to this ...
HSH 097: Crafting Converting Offers with James Schramko
May 22, 2018 08:30 - 31 minutes - 21.7 MBToday’s guest has built a super-successful business, and he’s here to share this expertise in this episode. James Schramko founded SuperFastBusiness.com, and he shares how he’s been able to use his offers to create recurring revenue, scale his business and get awesome results – all while living the type of life that he wants to live. TheAdsBootcamp.com
HSH 096: Creating an Editorial Calendar with Lacy Boggs
May 15, 2018 08:30 - 27 minutes - 18.7 MBToday I’m joined by content marketing expert Lacy Boggs, to talk all about how to create really engaging content. More importantly, how one figures out what kind of content to promote to his or her audience. The reality is that a calendar with content is going to help you get consistent and better results, which makes this such an important topic to pay attention to for all online marketers! TheAdsBootcamp.com
HSH 096: Creating an Editorial Calendar with Lacy Boggs
May 15, 2018 08:30 - 27 minutes - 18.6 MBToday I’m joined by content marketing expert Lacy Boggs, to talk all about how to create really engaging content. More importantly, how one figures out what kind of content to promote to his or her audience. The reality is that a calendar with content is going to help you get consistent and better results, which makes this such an important topic to pay attention to for all online marketers!
HSH 095: GDPR - What You Need to Know with Gena Shingle Jaffe
May 08, 2018 08:30 - 43 minutes - 29.8 MBIf you’re in the online space there’s a good chance you’ve heard about GDPR, but what exactly is it and what do we have to do to comply to the new regulations? In this episode, My friend Gena Shingle Jaffe is going to give us her expertise as a lawyer to break it all down for us. Please note that today’s episode is legal information, not legal advice, but GDPR is something that we need to be aware of and take action on, and this episode will help you do just that! TheAdsBootcamp.com
HSH 094: What To Do When a Launch Flops
May 01, 2018 08:30 - 21 minutes - 14.7 MBEveryone has launches that don’t go the way they expected them to, but what do you do when this happens? It’s ok if you’ve had a bad launch, but I’m going to show why you don’t need to completely shut down after one. On today’s episode I’m going to give you the four steps to follow in order to turn a failed launch into a great opportunity for better growth in your business! TheAdsBootcamp.com
HSH 094: What To Do When a Launch Flops
May 01, 2018 08:30 - 21 minutes - 14.6 MBEveryone has launches that don’t go the way they expected them to, but what do you do when this happens? It’s ok if you’ve had a bad launch, but I’m going to show why you don’t need to completely shut down after one. On today’s episode I’m going to give you the four steps to follow in order to turn a failed launch into a great opportunity for better growth in your business!
HSH 093: Building Your Business as a Creative Entrepreneur with Jennifer Allwood
April 24, 2018 08:30 - 37 minutes - 25.6 MBI’m super excited to be bringing you my conversation with our guest Jennifer Allwood, the wildly successful entrepreneur who helps other creators like her build their businesses to make more, while working less. You’re going to hear how Jennifer transitioned from her background in decorative painting and has now built and leveraged an amazing following on social media. She gives her best tips and strategies so that you can do the same!
HSH 093: Building Your Business as a Creative Entrepreneur with Jennifer Allwood
April 24, 2018 08:30 - 37 minutes - 25.8 MBI’m super excited to be bringing you my conversation with our guest Jennifer Allwood, the wildly successful entrepreneur who helps other creators like her build their businesses to make more, while working less. You’re going to hear how Jennifer transitioned from her background in decorative painting and has now built and leveraged an amazing following on social media. She gives her best tips and strategies so that you can do the same! TheAdsBootcamp.com
HSH 092: 5 Keys to a Successful Lead Magnet
April 17, 2018 08:30 - 24 minutes - 16.9 MBOn this episode we’ll be diving into lead magnets, or “freebies”: what works, what converts and what you need to know to create a successful one. I’ll be giving you the 5 keys creating a successful lead magnet, along with examples of what you can use for your own! TheAdsBootcamp.com
HSH 092: 5 Keys to a Successful Lead Magnet
April 17, 2018 08:30 - 24 minutes - 16.7 MBOn this episode we’ll be diving into lead magnets, or “freebies”: what works, what converts and what you need to know to create a successful one. I’ll be giving you the 5 keys creating a successful lead magnet, along with examples of what you can use for your own!
HSH 091: Crushing a Six-Figure Challenge with Caitlin Bacher
March 27, 2018 08:30 - 24 minutes - 17 MBOn this episode, I’m interviewing a student of my signature program, The 5-Figure Challenge. You’ll be hearing how Caitlin Bacher was able to craft a 5-day challenge that did over 6-figures in sales of her digital course – you don’t want to miss this one!
HSH 091: Crushing a Six-Figure Challenge with Caitlin Bacher
March 27, 2018 08:30 - 24 minutes - 17.2 MBOn this episode, I’m interviewing a student of my signature program, The 5-Figure Challenge. You’ll be hearing how Caitlin Bacher was able to craft a 5-day challenge that did over 6-figures in sales of her digital course – you don’t want to miss this one! TheAdsBootcamp.com
HSH 090: 5 Keys to a Successful 5 Day Challenge
March 20, 2018 08:30 - 24 minutes - 17.2 MBWe’ve been talking about challenges on the show for a couple of weeks now, and today we’re going to do the same because challenges are a powerful way to grow your business (and a very engaged audience)! The reality is though that not all 5-day challenges are created the same, so today I’m sharing the 5 key things that I think will give your challenge the most success possible. TheAdsBootcamp.com
HSH 090: 5 Keys to a Successful 5 Day Challenge
March 20, 2018 08:30 - 24 minutes - 17 MBWe’ve been talking about challenges on the show for a couple of weeks now, and today we’re going to do the same because challenges are a powerful way to grow your business (and a very engaged audience)! The reality is though that not all 5-day challenges are created the same, so today I’m sharing the 5 key things that I think will give your challenge the most success possible.
HSH 089: 5 Day Challenges in 2018: What You Need to Know
March 13, 2018 08:30 - 23 minutes - 16.3 MBIf you know anything about me, you know I love using challenges to launch my products and services. On today’s episode, we’ll be talking about challenge launches in 2018 and what you’ll need to know to get the best results from them! TheAdsBootcamp.com
HSH 089: 5 Day Challenges in 2018: What You Need to Know
March 13, 2018 08:30 - 23 minutes - 16.1 MBIf you know anything about me, you know I love using challenges to launch my products and services. On today’s episode, we’ll be talking about challenge launches in 2018 and what you’ll need to know to get the best results from them!
HSH 088: Cultivating a Six-Figure Mindset
February 20, 2018 09:30 - 25 minutes - 17.3 MBI recently surveyed my list to hear what people wanted to learn more about, and overwhelmingly, the answer was “mindset.” I think that mindset is one of the most important parts of building a business, and it all shouldn’t just be about the newest marketing strategy or funnel available to you. On today’s episode I share the shifts I’ve had to make when it comes to my own mindset, in order to continuing achieving a higher level of success! TheAdsBootcamp.com
HSH 087: The New Facebook Algorithm
February 06, 2018 09:30 - 24 minutes - 17 MBIs the new Facebook algorithm getting your down? On today’s episode we’re talking all about what it will to your business and how you can overcome these changes! TheAdsBootcamp.com
HSH 087: The New Facebook Algorithm
February 06, 2018 09:30 - 24 minutes - 16.9 MBIs the new Facebook algorithm getting your down? On today’s episode we’re talking all about what it will to your business and how you can overcome these changes!
HSH 086: Instagram For The Rest Of Us With Jasmine Star
January 23, 2018 09:30 - 33 minutes - 22.7 MBI'm super pumped to be bringing you this episode, not only because it’s the first time we’ve had a guest on the show in awhile, but because it’s with Jasmine Star (who is an absolute social media maven)! If you’re on Instagram and maybe have some followers but aren’t quite sure what you’re supposed to be doing, this show is for you. Jasmine is giving practical steps you can take now to position yourself not only Instagram, but on social media in general, so that you can get more customers, m...
HSH 086: Instagram For The Rest Of Us With Jasmine Star
January 23, 2018 09:30 - 33 minutes - 22.9 MBI'm super pumped to be bringing you this episode, not only because it’s the first time we’ve had a guest on the show in awhile, but because it’s with Jasmine Star (who is an absolute social media maven)! If you’re on Instagram and maybe have some followers but aren’t quite sure what you’re supposed to be doing, this show is for you. Jasmine is giving practical steps you can take now to position yourself not only Instagram, but on social media in general, so that you can get more customers, m...
HSH 085: The Power Of The Tripwire
January 16, 2018 09:30 - 24 minutes - 16.9 MBOn today’s show I’m sharing all about tripwires: what they are, the main benefits of using them, some examples of how I incorporate them in my own business and a whole lot more. Curious about how you can start using them too? Get ready to learn all about tripwires today because they can be an absolute game changer for your business!
HSH 085: The Power Of The Tripwire
January 16, 2018 09:30 - 24 minutes - 17 MBOn today’s show I’m sharing all about tripwires: what they are, the main benefits of using them, some examples of how I incorporate them in my own business and a whole lot more. Curious about how you can start using them too? Get ready to learn all about tripwires today because they can be an absolute game changer for your business! TheAdsBootcamp.com
HSH 084: The 24-Hour Quick Launch (Membership Launch Part 2)
January 09, 2018 09:30 - 23 minutes - 16.2 MBOn today’s show, I’m sharing a case study of a recent 24-hour promotion I did that helped me add several dozen members to my membership site. So what do you say - would you like to learn more about what we do and how we do it? TheAdsBootcamp.com
HSH 083: The 72-Hour Membership Launch Framework
January 02, 2018 09:30 - 33 minutes - 22.9 MBToday I’m taking you through my recent membership launch, and how I used about $115 in Facebook ads and my email list to jumpstart our membership with the first 150 founding members – in just 72 hours! TheAdsBootcamp.com
HSH 082: 5 Facebook Ad Campaigns You NEED In Every Launch
December 19, 2017 09:30 - 26 minutes - 18 MBIf you’ve been following me for any amount of time, you’ll know that one of my true loves in life is Facebook ads! This episode isn’t just about how to make more money with them, but it’s about how to curate an experience for potential customers that gets them really excited to buy what you’re selling. Today I’m going to give you the 5 Facebook ad campaigns to use every single time you’re actively selling something – whether it’s an online course, coaching program or physical product!