Not Your Average Online Marketing Podcast
304 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 173 ratingsThis is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
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Episodes
030. My Facebook Ads Aren't Working, Now What?
May 05, 2022 17:00 - 18 minutes - 12.9 MBIn this week's episode of the podcast, we breakdown what to do if you can't get your Facebook Ads to "work"... In this episode you'll discover: -> The ONLY 3 issues your Facebook Ads can experience -> How to diagnose your Facebook Ads issues using your own data -> The steps to take to get your ads working again, even if you've struggled in the past. So tune in, and let's fix some ads! TheAdsBootcamp.com
029. Email Marketing that DOESN'T Suck With Bobby Klinck
April 28, 2022 13:00 - 41 minutes - 28.9 MBThis week on the podcast we're talking all things EMAIL MARKETING - what does it look like to send emails that not only convert but that people WANT to open and read!? During this interview with Bobby Klinck we cover topics like: - How to find your voice and show your style in your emails - Playing the long game with strategic email - Building a business that can work even when there are competitors - Using moments from your own life to write your emails So tune in and lets write e...
028. If I Had To Start Over, Here's How I'd Do It
April 21, 2022 15:30 - 23 minutes - 15.9 MBHave you ever wondered what you'd do if you had to start from TOTAL ZERO? I think of it as a fun exercise to see what I would do if i had to start over! This episode details exactly what I'd do to start from scratch to grow a list, build a series, and sell a digital offer. TheAdsBootcamp.com
027. Facebook Ads for Listbuilding
April 07, 2022 15:59 - 22 minutes - 15.5 MBWant to grow your list with ease and speed - then you need to try Facebook and Instagram ads! When you tune into this weeks episode you're going to learn... -> What to make sure your freebie contains BEFORE you run ads to it -> How to write a simple copy flow that converts viewers to clicks -> The key types of images to create with Facebook Ads for testing -> How to target effectivley with ads. This is one you don't wanna miss! TheAdsBootcamp.com
026. How We Sold Out Our Coaching Program Without a Launch
March 31, 2022 14:27 - 22 minutes - 15.4 MBHave you ever wanted to SELL OUT your coaching program but we're sure what to do to make it happen? In this week's episode I break down how we sold out our coaching program in 4 short days. When you tune in you'll discover... -> How what we did MONTHS before the program made a huge difference -> The importance of being willing to TALK (on the phone) with potential coaching clients -> How we sold out our program WITHOUT a sales page! So tune in, listen up, and enjoy! TheAdsBootcam...
025. The Importance of CONSISTENT List Growth & How To Do it
March 24, 2022 16:00 - 18 minutes - 12.6 MBIf you've been thinking about growing your list this episode is for you. We're talking about the importance of consistent listbuildling - and it's not just WHY listbuilding is so important, but how to do it! When you tune in you'll hear... -> The Importance of list growth for CONSISTENT business growth, not just instant sales -> The relevance of LCV (and what it is) -> How we grow our list consinstently and the strategies you can implement too. I can't wait to hear what you think of...
025. 025. The Importance of CONSISTENT List Growth & How To Do it
March 24, 2022 16:00 - 16 minutes - 32.9 MBIf you've been thinking about growing your list this episode is for you. We're talking about the importance of consistent listbuildling - and it's not just WHY listbuilding is so important, but how to do it! When you tune in you'll hear... -> The Importance of list growth for CONSISTENT business growth, not just instant sales -> The relevance of LCV (and what it is) -> How we grow our list consinstently and the strategies you can implement too. I can't wait to hear what you think ...
024. Getting 400 PAYING Leads for a Launch with Marisa Cummings
March 17, 2022 10:00 - 49 minutes - 34.1 MBWelcome to the Not Your Average Online Marketing Podcast! In this episode, I am talking to Marisa Cummings, an Incubator student, which is our group coaching program turned extraordinaire marketer over just a series of incredible launches and events. If you have been eyeing up our coaching program, you want to hear from one of our students, or you just want to have better launches, this episode is for you so stay tuned. I am so excited because this is the first episode of the Not Your...
023. How We Took Our Membership to a Six-Figure Run Rate in 6 Months
March 10, 2022 15:11 - 23 minutes - 16.1 MBWant to know how we've taken our membership to 300 members and a six-figure run rate in just a few short months? Then this episode is for you! When you tune in you're going to learn: -> How we took our membership to its first 100 members in a couple weeks -> The power of consistent promotion to grow your membership -> The common pitfalls of membership (that we've experienced) and how to fix them -> Our 6-month promotional schedule to grow our membership to the six-figure run rate! ...
022. Lessons from a NEARLY Failed Launch
March 03, 2022 15:10 - 23 minutes - 16.1 MBWhat can you learn when a launch goes (or is going) sideways? Can you save it? Should you call it? That's what today's episode is all about - setting yourself up for the maximum level of success with your launches. I'm going to take you behind the scenes of a launch we did that was, well tough, and share with you... -> How to pivot if a launch isn't going well -> Lessons to takeaway from a launch that missed the mark by 50% -> The importance of lead up to a luanch (even if you're s...
021. The 15 Minute Funnel Fix Method
February 25, 2022 15:30 - 18 minutes - 13 MBEver have a funnel that just won't convert? This episode is about my 15-minute process for uncovering WHY a funnel isn't working and the steps to fix it. When you tune in you'll learn... -> My SIMPLE system for mapping out my funnel to pinpoint why it isn't converting where you want it to -> The 4 BIGGEST FUNNEL KILLERS we see, and how to fix them -> Why your funnel will LIKELY FAIL at first, but what you can do to fix that fast Tune in, turn up, and get ready! TheAdsBootcamp.com
020. How to Figure Out Your Facebook Ads Budget
February 17, 2022 15:30 - 18 minutes - 13 MBHave you ever wondered "how much should I spend on Facebook ads?" If so - this episode is for you... Tune in to learn... -> How much you should spend on Facebook Ads each month at a minimum -> How to determine your unique Facebook Ads Budgets -> The important metrics to consider when you run ads TheAdsBootcamp.com
019. Creating High Converting Freebies
February 10, 2022 16:00 - 22 minutes - 15.4 MBIn today's episode we're answering the question: What makes a GREAT and HIGH CONVERTING Freebie? When you tune in you'll learn... -> The 4 key elements of a high converting freebie -> How to choose the best format for your freebie -> The important steps to create a freebie that converts So tune in, and enjoy the show! TheAdsBootcamp.com
018. Facebook Ads For Listbuildling
February 03, 2022 14:00 - 23 minutes - 16 MBHave you ever struggled to grow your email list? What if Facebook Ads could help you automate the growth of your business and email list... hint: they can! In this episode Zach breaks down his favorite way to grow his email list including... -> The type of Facebook Ads everyone should test to grow their list -> The importance of an email list beyond just sales -> The software needed to lower your leads costs So listen in and get ready to grow! TheAdsBootcamp.com
017. Behind the Scenes of a 5-Figure Membership Launch
January 27, 2022 14:00 - 24 minutes - 17.1 MBLast week on the podcast we talked about what it takes to have a profitable 5-day challenge - but we're not ALL talk on this show. (I mean I guess we are since it's all talking, but anyway....) On this week's eipsode we take you behind the scenes of a 5-figure membership launch we used doing a 5-day challenge. When you tune in you're going to discover... -> How we positioned our challenge to generate maximum sign ups! -> How we got a 7.8% conversion rate (and all the juicy launch st...
016. Running Profitable 5-Day Challenges
January 20, 2022 14:30 - 23 minutes - 16.2 MBZach has taught hundreds of students, and thousands of people how to run profitable 5-day challenge launches for digital products. On this episode Zach breaks down his profitable 5-day challenge launch system including... The importance of a clear challenge topic The entire framework for running a profitable challenge The important sales emails every challenge should have And more... Tune in to learn what it takes to launch profitably with a 5-day challenge! TheAdsBootcamp.com
15. Developing Your Customer Journey
January 06, 2022 16:28 - 21 minutes - 26.6 MBHow do you go from Social Media Posts to paying customers? That's the key question - and today on the podcast we're talking all about the customer journey from first touch to paying customer. Tune in to learn how to turn eyeballs into customers!
015. Developing Your Customer Journey
January 06, 2022 16:28 - 23 minutes - 16.4 MBHow do you go from Social Media Posts to paying customers? That's the key question - and today on the podcast we're talking all about the customer journey from first touch to paying customer. Tune in to learn how to turn eyeballs into customers! TheAdsBootcamp.com
014. We Sold 300 Candles In 45 Days (Here's What It Taught Us About Online Business)
December 23, 2021 15:09 - 27 minutes - 19.2 MBDid you know that Zach runs a candle company with his partner Simon? Well today, he's taking you behind the scenes and beyond just pouring wax to share the crossover lessons between selling a physical and a digital product! During this episode you'll discover: How OFFERS are the key to success in any business The importance of MENTORSHIP to success The relevance of ROI and METRICS to scaling And so much more... Tune in to learn how candles and course collide! TheAdsBootcamp.com
NYAP 013. Should I Be Running Ads Through the New Year?
December 17, 2021 17:17 - 23 minutes - 28.6 MBAs the year comes to a close - we see a common question emerging from our audience (that's YOU!). Should I be advertising through the end of the year? In theory a simple question, but in practice the answer varies based on your unique business. In this episode we'll help you decide if you should be advertising, where to focus your money if you do, and important things to consider before you start your ads. Let's get into it!
013. Should I Be Running Ads Through the New Year?
December 17, 2021 17:17 - 25 minutes - 17.8 MBAs the year comes to a close - we see a common question emerging from our audience (that's YOU!). Should I be advertising through the end of the year? In theory a simple question, but in practice the answer varies based on your unique business. In this episode we'll help you decide if you should be advertising, where to focus your money if you do, and important things to consider before you start your ads. Let's get into it! TheAdsBootcamp.com
012. Writing An Email Sequence for New Leads
December 09, 2021 14:26 - 22 minutes - 15.4 MBJoin Zach as he walks you through a simple 5-email sequence you can use to nurture new leads and get them into your offers. When you tune in you're gonna learn... The EXACT flow that Zach uses to move people into his corner of the internet How to write the emails so that people engage with your content and buy your offers A simple strategy to grow your socials while you grow your list. So tune in and create a flow that engages, nurtures, and converts new leads! TheAdsBootcamp.com
011. Planning Your 2022 By Quater
December 02, 2021 15:03 - 22 minutes - 27.1 MBJoin Zach as he walks you through how to plan your 2022 for success - by quarter. Learn how to... Analyze your current offers (and ideas) to get the best results in the new year Create an "at a glance" of your plans that takes up just one page of paper Turn your ideas into a clear action plan that helps you reach your goals. All that (and more) when you tune into this week's episode.
011. Planning Your 2022 By Quarter
December 02, 2021 15:03 - 24 minutes - 16.7 MBJoin Zach as he walks you through how to plan your 2022 for success - by quarter. Learn how to... Analyze your current offers (and ideas) to get the best results in the new year Create an "at a glance" of your plans that takes up just one page of paper Turn your ideas into a clear action plan that helps you reach your goals. All that (and more) when you tune into this week's episode. TheAdsBootcamp.com
010. Trends in Course Launching into 2022
November 11, 2021 14:00 - 24 minutes - 17.1 MBWondering what's going on with launches these days? Want to know how to change and adapt to get results? In this episode of the Not Your Average Online Marketing Podcast I talk about the major trends we're seeing with course launches, how to adapt to them, and what they mean for you! Tune in to learn how to crush your launches into 2022 and beyond! TheAdsBootcamp.com
009. Paid Bootcamps: Results, Lessons & Must Dos
October 28, 2021 17:32 - 23 minutes - 16.3 MBIn this episode of the Not Your Average Online Marketing Podcast Zach breaks down the results from the bootcamp he ran in the month of October to grow his Membership. You'll get a real look at the numbers (revenue, sales, conversion rates, etc) from his promo and learn what worked well and what didn't. Also expect an overview of how to run your own 5-day bootcamp in this training too! Listen in! TheAdsBootcamp.com
008. Is a PAYING Lead Worth More To Your Business?
October 21, 2021 13:33 - 22 minutes - 15.5 MBYou've probably heard that a low ticket offer is a great way to build your list, generate customers, and fill your list with PAYING LEADS... but are those leads really worth more? In today's episode we break down the truth, the myths, and the realities of trying to grow your list with only a low ticket offer via ads and organic marketing. Hint: It takes more than one stream of leads to grow. Tune in to learn what the best practices are for paying leads, when they work, and when they do...
007. 7 Major Advertising Trends of 2021
October 07, 2021 13:09 - 27 minutes - 18.7 MBJoin Zach on today's episode to learn about the major trends in advertising that we're seeing for both our agency clients, and for the students in our membership. Come learn how you can take advantage of these trends to maximize the results you can get with your ads. TheAdsBootcamp.com
006. Should You Have a Low Ticket Offer (The Pros & Cons)
September 30, 2021 13:01 - 25 minutes - 17.7 MBWelcome to the Not Your Average Online Marketing Podcast! In this episode, we're talking low ticket offers! Love em or hate em - they are HOT right now, but does it make sense for your business? We are talking about the benefits, and the pitfalls behind our $37 products - let's get into it! TheAdsBootcamp.com
005. Behind the Scenes of Our NEW Membership Launch (100 New Members)
September 23, 2021 10:00 - 25 minutes - 17.2 MBWelcome to the Not Your Average Online Marketing Podcast! In this episode, I am breaking down how we were able to launch our brand new membership, get 100 members in our first week as founding members, and the lessons you can take away from it. If you are looking to launch something, this episode is for you! We are talking about a five-figure membership launch that we ran in our business. I am breaking down for you how we launched our new membership. TheAdsBootcamp.com
004. Abra-Cadabra: Always Be Running Ads
September 16, 2021 10:00 - 22 minutes - 15.4 MBWelcome to the Not Your Average Online Marketing Podcast! On this week’s episode, we are going to be talking about ABRA. ABRA stands for Always Be Running Ads. I want to talk to you about the ads we run in our business that help us grow our following, engagement, advertising, and decrease our cost. I am also going to talk about the ads I recommend you run 24/7 as well. TheAdsBootcamp.com
003. The 10K Roadmap for Digital Products
September 09, 2021 10:00 - 29 minutes - 20 MBWelcome to the Not Your Average Online Marketing Podcast! We have some really exciting things to share with you. This week on the show we are talking about how to create $10,000 in revenue from a digital product if you are starting at absolute scratch. I am really excited about this. In the online marketing space, a lot of times we get enchanted by these numbers. I chose $10,000 because if you can take a product from 0-$10,000 you can actually have a fully flushed out offer or product tha...
002: Free Vs. Paid Content - Which Should It Be?
September 02, 2021 10:00 - 23 minutes - 16.1 MBWelcome to the Not Your Average Online Marketing Podcast! We are taking on a big topic in the online marketing industry. We are going to be talking about when content should be free and when we should charge for it. We are trying to change the way people think about marketing. In this episode, I am going to share why I think taking a counter approach to the norm is what is going to work in the future. I saw four ways to give information freely without giving away so much that people don’...
00: What Is a Not So Average Marketer?
September 02, 2021 10:00 - 8 minutes - 7.33 MBWelcome to the Not Your Average Online Marketing Podcast! In this first episode, we are going to talk about why we changed the show, the thought process behind it, and really what is a not-so-average marketer. This show was formerly called the Heart, Soul, and Hustle podcast.
001: How to Create a 90-Day Plan
September 02, 2021 10:00 - 20 minutes - 14.2 MBWelcome to the Not Your Average Online Marketing Podcast! We are going to teach you how to craft a 90-day plan for your business. This episode is all about how to craft a 90-day plan for your business and it comes out just in time for you to plan quarter four in September and get ready for the last quarter of the year. TheAdsBootcamp.com
000: What Is a Not So Average Marketer?
September 02, 2021 10:00 - 9 minutes - 6.79 MBWelcome to the Not Your Average Online Marketing Podcast! In this first episode, we are going to talk about why we changed the show, the thought process behind it, and really what is a not-so-average marketer. This show was formerly called the Heart, Soul, and Hustle podcast. TheAdsBootcamp.com
HSH 152 - Creating Art & Profits with Marisa Cummings
June 10, 2021 10:00 - 38 minutes - 26.5 MBOn this episode, I am talking to one of my clients, Marisa Cummings, who is going to come on and tell you a little bit about her experience working with us, what she has realized about investing in herself, and some other really incredible things. If you are ready to learn from someone that has learned from me then this episode is for you. Marisa is in our group coaching program and she has also gone through some of our courses, low-ticket offers, and weekend workshops. Marisa is an A pla...
HSH 151 - I Sold $10,000 Worth of Candles in 60 Days; Here's What I Learned
April 06, 2021 10:00 - 32 minutes - 22.1 MBIn this episode, I am showing you how I sold $10,000 worth of candles online in 60 days. We are going to talk about the fundamental business learnings that I took away from selling $10,000 in candles in our first 60 days of business. This episode is more about the philosophy of business. When COVID hit and we were stuck inside my partner and I looked at what to do to fill all the empty time. Many people threw themselves into work, exercise, and all kinds of things. We came up with th...
HSH 150 - Are You Ready to Hire Help With Theresa Loe
March 30, 2021 14:37 - 44 minutes - 30.7 MBOn this episode, we are talking about team and hiring. So if you have been thinking about expanding your team, getting support, delegating, or outsourcing this episode is for you. If you are on the fence about hiring, you’re overwhelmed, or you are thinking it is time, this is going to be such a great preliminary episode before you even start the hiring process. This episode is going to help you prepare for what barriers you are going to come against, issues you are going to have, and The...
HSH 149 - How to Prepare Your Story for the Press With Celinne DaCosta
March 23, 2021 13:59 - 53 minutes - 36.8 MBIn this episode, we are talking to Celinne DeCosta about how you can prep your message for the masses. You have been thinking about being featured in major media or you just want to be featured in other podcasts, this episode is about how to get ready for that. Opportunity and possibility are the intersections where you have got to be prepared. You have got to have the information and story for when the opportunity to be featured somewhere presents itself. Celinne was b...
HSH 149 - How to Prepare Your Story for the Press With Celinne DeCosta
March 23, 2021 13:59 - 51 minutes - 47.6 MBIn this episode, we are talking to Celinne DeCosta about how you can prep your message for the masses. You have been thinking about being featured in major media or you just want to be featured in other podcasts, this episode is about how to get ready for that. Opportunity and possibility are the intersections where you have got to be prepared. You have got to have the information and story for when the opportunity to be featured somewhere presents itself. Celinne was b...
HSH 148: 3 Strategies to Generate Your Next 100 Email Subscribers
March 16, 2021 10:00 - 27 minutes - 19.2 MBTheAdsBootcamp.com
HSH 147: Writing High Converting Facebook Ad Copy & Creatives
March 11, 2021 15:41 - 20 minutes - 14.1 MBJoin Zach as he discusses how to write high converting Facebook Ad copy and design creative that converts to leads, sales, and more! This is a power-packed 20 minute episode you don't want to miss! TheAdsBootcamp.com
HSH 146: Productivity Hacks to Get More Done
March 02, 2021 18:05 - 25 minutes - 17.4 MBJoin Zach as he shares the major shifts he made in 2021 with himself, his team, and now his habits to get more stuff done in the business. TheAdsBootcamp.com
HSH 144: Let's Disrupt the Industry With Bobby Klinck
February 23, 2021 10:00 - 1 hour - 51.3 MBOn this episode, we are talking about disrupting the online education industry with a good friend of mine, Bobby Klinck. If you want to change the way you do business for the better, this episode is for you so stay tuned. Bobby and I are really trying to make waves in the industry. There is a massive shift going on in the industry in the way people price, make offers, sell offers, and deliver offers. We talk more about the shifts we are noticing in this episode. ...
HSH 144: 5 Lessons from 1000+ Low Ticket Sales
February 16, 2021 11:00 - 28 minutes - 19.5 MBJoin Zach as he takes you behind the scenes of the lessons he's learned from selling over 1,000 products priced at $37 or less - and what you can do if you want to replicate these results! TheAdsBootcamp.com
HSH 143: Your Business on Google Ads with Michael Alaniz
February 09, 2021 10:00 - 44 minutes - 30.4 MBI am really excited about this week’s episode. This is something I have been teasing about for a while and that is Google Ads. I am not a Google Ads Ninja which is why I am really excited to introduce you to Michael Alaniz. He knows everything there is to know about Google Ads. He has crushed it behind the scenes for local businesses, service providers, and course creators. If you can use Google to generate revenue, Michael knows how to do it. He shares many high-level strategies for util...
Your Business on Google Ads with Michael Alaniz
February 09, 2021 10:00 - 42 minutes - 39.1 MBI am really excited about this week’s episode. This is something I have been teasing about for a while and that is Google Ads. I am not a Google Ads Ninja which is why I am really excited to introduce you to Michael Alaniz. He knows everything there is to know about Google Ads. He has crushed it behind the scenes for local businesses, service providers, and course creators. If you can use Google to generate revenue, Michael knows how to do it. He shares many high-level strategies for util...
HSH 142: Creating Content That Converts
January 12, 2021 10:00 - 29 minutes - 20.4 MBIn this episode, I am talking about how to create content that converts to leads, sales, and lifetime customers. If you are looking to create better and more consistent content or just need to know what content to create then this episode is for you. I am stoked for this week’s episode because one of the questions I get most frequently is what content do I create and how do I create that content. I wanted to do an episode where I talk about...
HSH 141: What Does iOS 14 Mean For You & Your Facebook Ads
January 05, 2021 18:52 - 20 minutes - 14.3 MBWith iOS 14 coming out, and the talks of how internet data privacy is going to change, what does it mean for you and your Facebook Ads? Listen in as Zach breaks down what this means for you and your business in under 20 minutes. TheAdsBootcamp.com