83 - The Secrets of Successful Online Summits with Bobby Cardwell

What’s up Healthpreneurs! Welcome to episode 83 of the Healthpreneur Podcast. Today we’ve got Bobby Cardwell on the show! Bobby is the co-founder of Health Talks Online, the largest summit platform, and Health Means, the Netflix for health. With a background in marketing, IT, and –who would’ve guessed – real estate, Bobby never thought he’d end up at the heart of the health space. But, he saw and opportunity and – in true entrepreneurial fashion – he jumped on it.  

 

This episode is extremely valuable for anyone looking to hone in on what their clients want, because Bobby gives excellent insight into discovering what that is for your own audience. And if you’ve got a new business that’s running as smooth as clarified ghee, he gives some pro-tips on how to handle rapid growth and sudden success. Tune in and learn some invaluable tips for building your business, relationships, systems, and bank account.  

 

In this episode, Bobby and I discuss:  

Seeing an opportunity and building a business around it.  The entrepreneur’s tendency to want to do it all.  Knowing what your market wants and filling a demand.  The importance of audience engagement, sales conversions, and money generation.   Relationships and their role in success.   Affiliate programs, promotions, and finding a system that makes sense.  

 

2:00 –8:00 - Health Talks Online; introduction, inspiration, and beginnings  

8:00 –11:30 - Trying to do it all yourself and the importance of cultivating the right relationships 

11:30 – 17:00 - The future and evolution of summits and Health Talks Online  

17:00 – 19:00 - Price increases, watching the market, and knowing what the market wants 

19:00 – 23:00 - The metrics of online summit success 

23:00 – 26:00 - The challenges that come with success; dealing with haters and numbers  

26:00 –32:30 - Creating based on demand, using affiliates, and promotions 

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