84 - Why I Stopped Content Marketing (And Doubled Down on This Instead)
The Healthpreneur Show with Yuri Elkaim
English - April 16, 2018 07:00 - 20 minutes - 14.1 MB - ★★★★★ - 20 ratingsBusiness Health & Fitness business entrepreneurship healthpreneur leadership marketing online smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome to another solo round on the Healthpreneur Podcast! Today, I’m going to be talking about why I stopped content marketing. Back in the day, I was a content generating machine – but I realized that it was taking up too much time and giving too little returns. I discovered a way to increase my conversions AND stop pumping out useless content.
I’m going to talk about how you can, too. I’m going to let you in on my exact business model and show you how it’s worked wonders for me and my clients. The goal is to do what you do best and create a deeper impact on the lives of those you want to help – while enjoying your own freedom and reaping the rewards. You can’t do that while stressing over SEOs and endless blog posts. Tune in to discover how you can reconnect with your purpose by implementing The Perfect Client Pipeline.
1:00 – 5:00 - How I started out and discovered the need to evolve away from content marketing
5:00 – 6:30 - Teaching a duplicable, proven business model through Healthpreneur
6:30 – 10:00 - Why I stopped content marketing and created one pillar piece of content
10:00 –15:00 - The Perfect Client Pipeline and a converting webinar as a pillar piece of content
15:00 –18:30 - Determining your value vehicle, the Consistent Content Generator, and the Flight Plan
18:30 – Health Business Accelerator Workshop: Putting it all together