153 - 5 Truths About Online Marketing in 2018 (And Beyond)
The Healthpreneur Show with Yuri Elkaim
English - September 24, 2018 07:00 - 20 minutes - 13.8 MB - ★★★★★ - 20 ratingsBusiness Health & Fitness business entrepreneurship healthpreneur leadership marketing online smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
It’s that time again on the Healthpreneur Podcast! That’s right, another solo round! Today I’m going to fill you in on the five truths about online marketing in 2018...and beyond! So, sit tight, turn up the volume, and get ready for some truth bombs that are headed your way.
First, to be clear, marketing is not evil – it is necessary. It helps people get where they want to be through education and exposure to the tools that’ll help them get there. With that said, I’ll explain why paid advertising is a must, why email marketing is dying, and why you must share your beliefs in content that you offer your tribe.
And the truths about online marketing don’t just apply online. You must invest time offline – that’s right, step AWAY from the computer – to build your online presence. Finally, you must become a master at the skill of direct response to captivate and enroll clients. Regardless of your business type, online marketing is critical in today’s day and age. Tune in and discover how you can use it to your advantage.
1:00 – 4:30 - What you need to know to succeed and the importance of marketing
4:30 – 9:00 - Paid advertising is a must and email marketing is dying
9:00 – 11:00 - Sharing your beliefs and creating content for your tribe
11:00 – 13:00 - Spending time offline to build your presence online
13:00 – 16:30 - Mastering the fundamentals of direct response
16:30 – What to do if you need help predictably bringing clients into your business