152 - The Forgotten Secret to Growing Your Business And Creating Die-Hard Customers

Welcome back, Healthpreneurs! You know what time it is! Today we’re going to get a glimpse into the mind of Jonathan Goodman, a unique thinker and Renaissance man, to see how he loves the crap out of his clients while maintaining a profitable business. Because yes, you can do both.

Jon is the creator of the largest collaborative blog for personal trainers called The Personal Trainer Development Center, the founder of the world’s first certification for online personal trainers called The Online Trainer Academy, and author of seven books. In case that wasn’t enough to make him seem credible, he’s also been featured in major publications, and his newsletter Fitness Marketing Monthly, is wildly successful. In short, when he talks about business and success, we listen. 

Jon has a unique mindset around what it means to win and succeed, and he’s created a lifestyle and business that suits what truly makes him happy and fulfilled. Part of this is running a company that truly cares about and leaves an impression on its customers – something we all can improve in our own businesses. Tune in to hear how Jon does this, and why immeasurable things are sure to grow the business measurably over time.

In this episode, Jon and I discuss:

What does it really mean to “win”? Making more, going bigger, and recognizing how that impacts happiness. Protecting your reputation and caring for people. Recognizing the little things that impact your customers the most. Being genuine – or not. The role of the entrepreneur. 

4:00 – 12:00 - Jon’s lifestyle, travel, plans, and mindset around success

12:00 – 19:00 - How to take care of your customers and understand/improve their journey

19:00 – 26:30 - Putting emphasis on the immeasurable things that grow a business over time

26:30 – 32:00 - Business plans, future endeavors, and Jon’s café plans

32:00 – 39:30 - Finding what people want before they know they want it

39:30 – 52:30 - The Rapid Five