56 – OPERATIONS: Who’s Responsible for Tech Success?

Healthcare Rap

English - May 07, 2019 07:08 - 29 minutes - 27.4 MB - ★★★★★ - 14 ratings
Marketing Business Management healthcare marketing health it health technology healthcare management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 55 – HITMC: How are B2B and B2C Marketing Converging?

Next Episode: 57 – EMERGING TECH: Where Do We Meet Consumers?

One of the unsexy reasons why Transformation isn’t happening yet in healthcare is human behavior. Jared and Peter discuss crowdsourced responses regarding the supplier’s perspective about what happens after they hand some new shiny Awesomeness to a health organization. All that, plus bold new beats and an article discussing how consumers view PR and marketing as interchangeable.

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