55 – HITMC: How are B2B and B2C Marketing Converging?
Healthcare Rap
English - April 30, 2019 07:05 - 28 minutes - 25.8 MB - ★★★★★ - 14 ratingsMarketing Business Management healthcare marketing health it health technology healthcare management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 54 – AI: How Do We Get Past the Buzzwords?
Next Episode: 56 – OPERATIONS: Who’s Responsible for Tech Success?
John Lynn shares a wrap-up from last week’s Healthcare and IT Marketing Conference and describes what makes it so different from other healthcare conferences. Once upon a time, health IT and hospital marketers functioned on opposite sides of the spectrum, but the HITMC community is changing that. All that, plus the debut of a brand new segment where we keep it real.
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