#108: Tactical Tuesday: Implement a Challenge to Move your Business Forward
Healthcare Boss Academy Podcast
English - June 09, 2020 10:00 - 16 minutes - 15.4 MB - ★★★★★ - 182 ratingsEducation Health & Fitness Medicine business healthcare entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast, talks about how implementing a challenge can help you move your business forward. He discusses various levels of monetization, as well as how to provide value and generate sales.
EPISODE HIGHLIGHTS:
Jason recently ran a free, five-day challenge in the HEA Facebook Group using an outline as his primary planning tool. Through the group’s Facebook Insights data, he learned group engagement went up 580% and the volume of posts increased tremendously. Being live in front of an audience providing value for five days in a row establishes rapport to generate sales. There are many ways to monetize a challenge with sales opportunities throughout at different price points. Drop-off rates are higher with free challenges. Jason incentivized participation with raffles including gift cards and 1:1 coaching calls. Challenges are a good model to provide sales and create value. If you sell your knowledge online, challenges are the future for online courses. Jason is planning to create a paid challenge on creating and marketing an online course. Jason plans to create two sections of his HEA Facebook Group: one for bricks and mortar and one for digital businesses.
3 KEY POINTS:
Challenges are a fun way to drive engagement, provide value and generate sales. If you’re looking to build an active Facebook Group, a challenge is a key tool to drive engagement. Challenges provide more accountability and interaction for your audience than traditional online classes.
TWEETABLE QUOTES:
“I would highly recommend you at least look into doing challenges. They're really fun and engaging.” – Jason Duprat “When people pay, they pay attention." – Jason Duprat
RESOURCES MENTIONED:
Healthcare Entrepreneur Academy Facebook Group: https://www.jasonduprat.com/group Jason’s Website: JasonDuprat.com Jason’s Socials: LinkedIn: https://www.linkedin.com/in/jasonduprat Facebook: https://www.facebook.com/jasonaduprat Ketamine Academy Website: ketamineacademy.com
#HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneur #entrepreneurship #onlinechallenges #onlinebusiness #providevalue #generatesales