Dr. Brandon Smith PT, DPT, MPH – Owner of Dr. Smith Consulting, LLC, speaks with Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast. Brandon talks about how he grew his business by White Labeling an app. He also highlights his business expansion through building a course and creating passive income through additional revenue streams. 

 

Episode Highlights:

What did Brandon’s upbringing and education consist of?  How did Brandon start his first business once he completed school?    Brandon discusses the process of White Labeling an app and how to charge for it.   What were some of the challenges he faced with his app?  What happened to Brandon’s app?  How did Brandon launch his course?   What was his motivation for creating the course?  How did he create course content?  Brandon shares his best marketing tactics.   People under 25 years of age typically don’t spend as much money so they shouldn’t be your primary business target.   How many leads does Brandon generate using Facebook and Instagram?  Run each Facebook ad at least five days because it typically takes at least three days to find out who’s interacting with your ad.  What advice does Brandon offer to entrepreneurs interested in creating an app and online courses? 

 

3 Key Points:

When people pay, they pay attention.  Focus on one course of action until you reach success. The niche of Brandon’s course is learning how to get over a six-figure job to then launch your business. 

 

Tweetable Quotes:

“A lot of people don’t know that physical therapists can do wound care. It’s within our scope.” – Dr. Brandon Smith “I’m not saying that you shouldn’t market. But I’m saying that you don’t want to just blast people every single day. You want to build a relationship with them and once they get to know you, they’ll be more interested in your service.” – Dr. Brandon Smith “Make sure you write down what you want to do. Make sure you actually know your numbers first. Know how much money you want to make from it, and then work backwards to know how much time you want to put into it.” – Dr. Brandon Smith

 

Resources Mentioned:

JasonDuprat.com Jason Duprat: Linkedin  Facebook Dr. Brandon Smith: Linkedin



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