After graduating from Robert College, she continued her education in Koc University, majoring in Economics and Business Administration, followed by International Marketing MSc degree in King’s College, London. She began her professional career in Google, Ireland. From customer experience to sales, she worked in different roles and managed various projects for Google’s digital marketing and advertising products, mainly in the UK, Ireland and Turkey.

Her interest in people steered her towards exploring positive psychology and coaching.  She completed her coaching degree in Kingstown College and received Advanced Diploma in Personal, Leadership and Executive Coaching.

During her time in Google, she designed mentoring programs, worked in building the coaching culture in EMEA sales organisation and mentored Irish startups. After leaving Google, she founded Positive Coaching Center, offering coaching, mentoring and training services for professionals, entrepreneurs and businesses. Sinem is also a certified Designing Your Life coach and Insights Discovery facilitator.