Steve Corwood joined us in the studio to go over how to take the hassle out of buying a vehicle. It’s a long winded process and unless you’ve got endless cash and know exactly what make, model and spec you want, it can be a bit overwhelming as a buyer. So, Steve believes those in the automotive retail space need to do more with their processes and tech to be more trans
parent with their customers. Improving your tech, data and marketing will take you further, but until you’re transparent with your customers you’ll always be behind the curve.