![Growth Sessions: eCommerce Advertising artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts124/v4/ac/d1/4d/acd14dfe-c0ff-f12f-6ebf-5296868cb872/mza_12869429443743520723.png/100x100bb.jpg)
Mudit Jaju — Leveraging non-eCommerce media to drive eCommerce outcomes with Wavemaker
Growth Sessions: eCommerce Advertising
English - November 04, 2021 04:00 - 41 minutes - 75.6 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship ppc advertising amazon business ecommerce marketing optimization strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Adam chats with Mudit Jaju, Global Head of Commerce at Wavemaker on integrating eCommerce into overall business objectives. The discuss how advertisers can leverage non-eCommerce media to drive eCommerce outcomes, and set the right KPIs with measurement and attribution.
Mudit breaks down how to build brand experiences with contextual targeting, and how luxury brands are tackling eCommerce by investing in and understanding the need for a comprehensive data ecosystem.