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John Shea — Unlocking value for DTC brands in digital marketplaces with Momentum Commerce
Growth Sessions: eCommerce Advertising
English - October 27, 2021 19:13 - 42 minutes - 78.5 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship ppc advertising amazon business ecommerce marketing optimization strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Mark Power — Scaling brands with streamlined retail operations at Podean
This episode, Adam chats with John Shea CEO & Founder of Momentum Commerce on how DTC brands can unlock value in digital marketplaces. John dissects how brands can win with digital shelf analytics and succeed long term.
We cover what the table stakes are for brands to be on Amazon and how they can leverage Amazon to launch new products and build brand offence.