Ju Rhyu, Hero Cosmetics: Exit Strategies and Building an Amazon-First Brand

Growth Sessions: eCommerce Advertising

English - February 09, 2023 05:01 - 50 minutes - 46.9 MB - ★★★★★ - 4 ratings
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Previous Episode: Mudit Jaju — Leveraging non-eCommerce media to drive eCommerce outcomes with Wavemaker

Next Episode: Calvin Lammers: Building out of the box brand collaborations

In this episode, Adam chats with Ju Rhyu, Co-Founder and CEO of Hero Cosmetics on her monumentous exit to Church and Dwight. They discuss Hero Cosmetics early beginnings as an Amazon-first brand, merchandising strategies, and how the Hero Cosmetics team determines their media mix across retailers and DTC. Ju also shares her approach to revenue allocation, how to find efficiencies across channels, and what the future will look like for emerging brands in 2023.