![Growth Masterminds: mobile growth podcast artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts123/v4/86/71/63/8671631b-9c0c-b805-c6fd-58bdf89a31fb/mza_1392883204964416411.jpg/100x100bb.jpg)
ROAS and cohorts in iOS 14? Here's how
Growth Masterminds: mobile growth podcast
English - November 02, 2020 22:17 - 20 minutes - 18.8 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
ROAS is perhaps the most foundational KPI in mobile marketing. The big question for 2021 is: can you still calculate ROAS in iOS 14?
“First and foremost, I think we should recognize that there is still … IDFA, because users might opt-in,” says Singular VP of product Alon Nafta. “But if we go to SKAdNetwork — which let’s assume is the common case — it’s not like you don’t have anything. The SKAdNetwork framework does give you a few elements that if used correctly ... advertisers can expect to get something sensible.”
Short version: yes.
Slightly longer version: there are some challenges.