Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment
Growth Masterminds: mobile growth podcast
English - October 22, 2020 16:50 - 19 minutes - 17.8 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How do you build a single source of truth ... including SKAdNetwork?
Next Episode: ROAS and cohorts in iOS 14? Here's how
True ROI calculation requires complete data. You've got data on your In-app purchase, of course. But most mobile publishers also have ad monetization data. The question is: how do you get all of it together … match it up … and figure out true ROI based on your actual cost of user acquisition?
To get more details, we’re chatting with Lisi Gardiner, Senior Product Manager for Analytics for Singular. And we'd better be fast: we're keeping her from weekend pizza and wine.