Growth Marketing Stories
104 episodes - English - Latest episode: about 1 year ago -Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.
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Episodes
The Power of an Irresistible Offer: How One Company Cut Cost per Acquisition in Half
April 30, 2023 17:47 - 19 minutes - 27.3 MBThis podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half. If you like this episode then: Connect with Toby Winch And check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io/
What's Working in Paid Social in 2022 & Beyond by Dara Denny
December 16, 2022 08:37 - 33 minutes - 45.7 MBThis is the behind-the-scenes story of my mastermind call that I am sharing with you. If you are interested in my mastermind group, DM me on Twitter for more. Timestamps: 1:42 - Dara's story about how she got into paid social marketing 6:08 - Who inspires Dara to look up to? 8:34 - What Dara has changed her mind about Facebook Ads? 13:24 - How do you fight the low ROAS? 14:40 - What if the CTR is above 1% but conversions are still low 17:29 - How do you fight attribution on Appl...
How an 8-Figure D2C Brand Runs Paid Social Marketing
November 19, 2022 11:22 - 46 minutes - 63.2 MBGrowth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker. This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form In this episode, we discussed the following: Education on paid social Ad account structure Creative testing process The new meta guidelines ...
10 Marketing Lessons I wish I knew Sooner
October 16, 2022 15:00 - 12 minutes - 13.8 MBYou can also read these lessons here: If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611 Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/ Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6
How Message-Market Fit Lifted 300% Conversion Rate for Heights
August 27, 2022 19:22 - 23 minutes - 31.8 MBIn this episode, Daphne broke down her process how she increased her company's conversion rate. Below are some timestamps: 00:59 - A bit about Daphne's growth background 03:22 - The heights story of increasing 300% conversion rate 12:03 - How they drilled down 16 to 3 key value props 13:38 - How churned customers helped 15:35 - How founders were a key persona and why they should not have ignored it. 19:22 - 3 key mental models from this story Leave your feedback here: https://ga...
15 Cold Emails Tactics To Get What You Want
August 19, 2022 11:20 - 10 minutes - 14.7 MB15 tactics of cold email I am sharing from my last 10 year experience. And here's a good email as an example: https://twitter.com/Aazarshad/status/1555179700087029766
14 Bootstrapped Marketing Tactics To Get You Zero to 7-Figures
July 05, 2022 00:00 - 15 minutes - 21.7 MBHere are the show notes: The main thread: https://twitter.com/Aazarshad/status/1432689651823742978 How to launch on Product Hunt: https://www.swipefiles.com/articles/how-to-launch-on-product-hunt Quora Marketing: https://albacross.com/newsroom/organic-quora-marketing/ Slack marketing: https://awario.com/blog/slack-for-social-media-marketing-user-acquisition/ Newsletter for more: aazarshad.com/newsletter
15 Lessons I have Learned in My 10-Year Sales Career That Helped Me in Marketing & Life
June 28, 2022 13:33 - 16 minutes - 22.2 MBYou can see these lessons here: My Twitter Thread: https://twitter.com/Aazarshad/status/1434864249650630659 My Newsletter: https://aazarshad.com/newsletter/
How MyObvi Bootstrapped Its Way From Zero to $30Mn In 3 Years
June 11, 2022 20:26 - 26 minutes - 36.3 MBRon Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed: 1:52 - The beginning of MyObvi: How three friends wanted to build their own brand 8:41 - How they used scarcity and social proof to create FOMO 10:53 - Journey till 200K 13:35 - What changed at $1mn revenue 14:50 - What changed at $10mn revenue 15:49 - What they different from $10-30Mn revenue 17:01 - How do they build a community as an ecommerce company? 18:48 - Men...
Three New Mental Models for Conversion Rate Optimization
May 08, 2022 12:09 - 33 minutes - 46.7 MBJon Macdonald shared his CRO stories and mental models to improve your conversion rates. We discussed: 1:00 - Intro 1:20 - How his process is different from other CROs 5:36 - What is continual optimization? 7:54 - Why best practices are for beginners? 15:02 - Scientific method vs silver bullets 20:18 - Why should you stop marketing when someone becomes a lead? 24:06 - How to use email marketing the right way? Key Links Jon MacDonald's website: https://jonmacdonald.com/ The ...
How Lattice Built A Media Company To Be Valued at $3Bn [And First Marketer to VP of Marketing Lessons]
April 12, 2022 09:48 - 44 minutes - 60.6 MBAlex Krakov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team. Show notes: 1:36 - About Alex and his story of how he got in 4:15 - Keeping pace with a billion-dollar valuation company 5:44 - How do marketers in their career join a unicorn early 8:31 - How Alex was able to build a media company for HR people 12:23 - How to build a community that sticks 15:41 - Becoming a media company is overwhelming, how to do it right? 22:01 ...
How Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons]
April 12, 2022 09:48 - 44 minutes - 60.6 MBAlex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team. Show notes: 1:36 - About Alex and his story of how he got in 4:15 - Keeping pace with a billion-dollar valuation company 5:44 - How do marketers in their career join a unicorn early 8:31 - How Alex was able to build a media company for HR people 12:23 - How to build a community that sticks 15:41 - Becoming a media company is overwhelming, how to do it right? 22:01 ...
My 7-Figure SEO Playbook [The Complete Audio Guide]
April 08, 2022 09:48 - 38 minutes - 53.5 MBI'm sharing my 7-figure SEO playbook. Here are some topics I covered: Why SEO How to find the keywords that help you get high intent leads (ROI-Led Keywords) How to write content that ranks How to get backlinks (without spamming & begging for links) How to convert existing users to leads & customers from your blog How to distribute your content elegantly on social platforms Key links: Webinar if want to watch Twitter Thread The Secret SEO Formula To Get Thousands of Free Leads...
How Product-Led Content Drove Sparktoro's Higher Retention
April 01, 2022 17:30 - 31 minutes - 28.5 MBIn this episode, we discussed how to launch product-led content. Discussion timestamps: 2:17: How to think about job switching as a marketer 7:10 - How Amanda drove product-led content with Sparktoro 12:11 - The challenges with product-led content 16:39 - How to think about content when you are creating a category 26:36 - Her hot take on A/B testing Links: Amanda's Twitter Account Sparktoro Marketing 201 Content Course Supported by - Growth Mentor What if you could tap int...
How Growth Mentor Bootstrapped A Marketplace Without Paid Ads
March 26, 2022 08:35 - 23 minutes - 26.3 MBIn this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard. We discussed: 1:38 - How did he come up with the idea? 3:39 - Why a marketplace, not a product? 3:57 - What's Growth Mentor's mission? 6:09 - Why do so many folks offer their time for free? 12:43 - How Foti found supply side 14:14 - Successful and unsuccessful growth initiatives 17:10 - How to launch programmatic SEO? 20:45 - How doing things that don't scale helped Support...
How I Grew Twitter Audience From 1000 to 12.5K So Far (And How I Would Do It Differently)
March 14, 2022 12:15 - 28 minutes - 39.4 MBHey there! This is my story about growing Twitter organic socials. Very tactical and mental models based. Please reach out on Twitter if you have any questions regarding this. Key Links How To Take Over The World Podcast (Give it a listen) Follow Ben (his tweets are REALLY good) Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world'...
How A Podcaster Grew His Podcast with 100,000 Downloads Per Episode With Storytelling (Practical Lessons)
March 07, 2022 11:08 - 33 minutes - 31.1 MBIn this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode. Timestamps: 1:42 - Intro 4:38 - How did he grow the podcast initially 6:47 - The growth story 12:18 - How did he make his passion project so good? 14:40 - Storytelling mental models 19:14 - How to edit (pick the right moments?) 23:49 - More mental models on scriptwriting 28:11 - What did you learn from these greats? Key Links How To Take Over The ...
How A Podcaster Achieved 100,000+ Downloads/Episodes With Storytelling (Practical Lessons)
March 07, 2022 11:08 - 33 minutes - 31.1 MBIn this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode. Timestamps: 1:42 - Intro 4:38 - How did he grow the podcast initially 6:47 - The growth story 12:18 - How did he make his passion project so good? 14:40 - Storytelling mental models 19:14 - How to edit (pick the right moments?) 23:49 - More mental models on scriptwriting 28:11 - What did you learn from these greats? Key Links How To Take Over The W...
Ask a Growth Mentor: What is the best play for leveraging micro-influencers to driving growth for B2B SaaS companies?
February 22, 2022 16:31 - 6 minutes - 8.86 MBThis is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors. Casey Hill recommends podcasting. Casey's podcast course Sample podcast pitch Listen to what he says. If people want more in-depth lessons on growth tactics they can opt into Casey's newsletter: https://growthcorner.ck.page/ Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketi...
Ask A Growth Mentor: What Should You Initially Do In Your Acquisition To Increase Retention Later
February 18, 2022 17:09 - 10 minutes - 14.2 MBThis is a mini-cast where we'll try to answer the questions of folks in my audience. Aditya Gaur asked this question. Hope this helps him and some of you too. Please reach out to these mentors if you want to dive more: Mentor Soundbite # 1 Nikki Elbaz: Website: nikkielbaz.com Newsletter: nikkielbaz.com/subscribe LinkedIn: linkedin.com/in/nikki-elbaz Twitter: twitter.com/nikkielbaz Product (ecomm focus): nikkielbaz.com/email-playbooks Mentor Soundbite # 2 - Parikshit Joshi Supp...
How LivingCozy Publication Grew Zero to 100,000 Visitors Per Month
February 13, 2022 20:36 - 40 minutes - 46 MBAsh Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marketing. Specially, how to beat the big brands with high domain authority. We discussed: 2:15 - Mental models for marketers from baseball 5:55 - Story behind LivingCozy 15:57 - How to outrank big brands 20:26 - What about boring listicles? 23:45 - The layering mental model (done is better than perfect) 29:23 - How to beat buffer in i...
Growth Debate: SEO vs Thought Leadership (Stories, Why, Pros & Cons)
January 30, 2022 16:11 - 54 minutes - 62.1 MBIn this episode, we introduced "growth debates" as a new segment. Marketers have struggled to choose either of them for growth. We wanted to give the full picture. 2:37 - Intros 5:09 - Why Vanessa loves thought leadership more than SEO 9:24 - Lusha's story about brand revamping and thought leadership 14:00 - George's client SEO story on ranking for growth 21:01 - Pros and cons of SEO 24:00 - Pros and cons of thought leadership 28:00 - Backlinks seem to be a useless process in SE...
How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]
January 23, 2022 11:50 - 26 minutes - 30.8 MBIn this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue” We discussed: 1:51 - Nelson's background in B2B Sales & Marketing 3:30 - What are Predictable Revenue and the problems with it 6:05 - What about the outbound approach to reaching out to the right customer at the right time? 13:15 - How to approach Account-Based Marketing? __ Links: “The Death of the SDR: And the Birth of Buyer Centric Revenue” Sup...
Growth Conversations: Why We Buy & How To Discover It
January 10, 2022 00:00 - 48 minutes - 56 MBIn this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers. Here's what we've discussed: 1:44: Kate's startup experience and mistakes she wants you to avoid 11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led? 15:05 - Which 4 questions do you need to figure out buyer psychology & triggers? 21:31 - How I applied her 4 questions and my results 33:30 - How to ask questions that lead to insights 37:84...
How I Grew 3X To An 8-Figure Business With Facebook Ads [The Complete Audio Guide]
January 03, 2022 00:00 - 1 hour - 61.5 MBIn this episode, I cover my story of how I grew Synthesis with Facebook Ads. Important, I would not have been able to do without Badal's help. This podcast is interesting because we cover A-Z of Facebook Ads which I feel like many people charge $2000-$3000 for it. Some questions we also covered: How do you approach a Facebook campaign at the early stages? How many campaigns, ad sets, and creatives based Tofu, Mofu, and Bofu? What kind of ad objectives I should run on this? What...
How I Grew $3Mn to $10Mn Within 2 Months With Facebook Ads [The Complete Audio Guide]
January 03, 2022 00:00 - 1 hour - 61.5 MBIn this episode, I cover my story of how I grew Synthesis with Facebook Ads. Important, I would not have been able to do without Badal's help. This podcast is interesting because we cover A-Z of Facebook Ads which I feel like many people charge $2000-$3000 for it. Some questions we also covered: How do you approach a Facebook campaign at the early stages? How many campaigns, ad sets, and creatives based Tofu, Mofu, and Bofu? What kind of ad objectives I should run on this? What...
Public Announcement: How Would You Do It?
January 01, 2022 14:26 - 9 minutes - 10.4 MBHey! Amazing people, Give this a listen and reach out to me at [email protected] or Twitter or LinkedIn
How One Insight Funded Million Dollars Campaign Idea
December 14, 2021 19:45 - 20 minutes - 15 MBIn this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea. Links: Connect with Aggelos Check out Growth Sandwhich agency
Growth Marketing is Like Chess, Mental Models, Influencer Marketing & Side Hustle Lessons
December 05, 2021 19:19 - 56 minutes - 64.2 MBIn this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories. 2:29 - How growth marketing & chess are very similar 5:58 - The whacky path to growth marketing but with the right mindset 9:33 - Key mental model learned with paid ads 17:25 - Generalist vs specialist debate 21:54 - Growth experiments with Trends newsletter 27:27 - How to be ahead with influencer marketing 32:53 - Copywriting mental model from Sam Parr 33:35 - Product-Led Gr...
How A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side Hustles
December 05, 2021 19:19 - 56 minutes - 64.2 MBIn this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories. 2:29 - How growth marketing & chess are very similar 5:58 - The whacky path to growth marketing but with the right mindset 9:33 - Key mental model learned with paid ads 17:25 - Generalist vs specialist debate 21:54 - Growth experiments with Trends newsletter 27:27 - How to be ahead with influencer marketing 32:53 - Copywriting mental model from Sam Parr 33:35 - Product-Led Gr...
2 B2B Attribution Mistakes That You Should Never Do
November 19, 2021 20:13 - 25 minutes - 29.7 MBIn this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do. We talked about: 2:35 - How attributing the device wrongly led to a growth fiasco 6:20 - How investing in SEO "seemed" like a bad idea but it worked. 13:03 - How to think about B2B attribution 16:41 - How Gorgias took advantage of DreamData to get $2Mn of additional revenue 19:27 - What's working for DreamData currently as B2B SaaS company? ...
How Truebill Grew Zero to $100Mn in ARR (But They Almost Died Early On)
November 07, 2021 12:49 - 34 minutes - 39.6 MBIn this episode, we cover an inspiring story of Truebill and its growth levers. We discussed: 3:07 - The Truebill original story 5:25 - How did he think about differentiation? 7:13 - How Truebilll was on a death bed? How did he pull it off? 12:17 - What's the framework to grow a B2C business? 19:49 - What are the growth levers from 0-$100K, $100K to $1Mn, $1MN to $10Mn and $10Mn to $100Mn for Truebill? 23:17 - Why did not referral marketing work for Truebill? 27:19 - Favorite gr...
Wins & Losses: The Report That Went Viral
November 03, 2021 11:09 - 12 minutes - 14.8 MBThis report got us so many customers and leads. I'm sharing these reports here: The State of SaaS Onboarding 2020 The State of SaaS Onboarding 2021
Wins & Losses: How I Reduced Our Churn From 6.4% to 2%
October 14, 2021 10:07 - 11 minutes - 13.6 MBFor folks who are struggling with retention, do listen to my story of how I reduced churn. Show notes: The blog about this story Product Adoption School
Wins & Losses: Behind-the-scenes of Sales-Led to Product-Led Experiment That I Did
October 02, 2021 20:56 - 11 minutes - 13.4 MBHey folks! This episode is only for listeners of my podcasts. I don't promote these because it is special for you. I share my story behind moving from sales-led to product-led. Enjoy!
Wins & Losses: Behind-the-scenes of Sales-Led to Product-Led Experiment That I Did (It's Not What You Think)
October 02, 2021 20:56 - 11 minutes - 13.4 MBHey folks! This episode is only for listeners of my podcasts. I don't promote these because it is special for you. I share my story behind moving from sales-led to product-led. Enjoy!
How Airtable Found Product Market Fit (It's Not What You Think)
September 19, 2021 11:09 - 34 minutes - 38.9 MBIn this episode, I wanted to share Airtable's Product Market & Growth story. We discussed: 3:19 - How did Zoelle figure out Airtable's use-cases? 4:21 - What was happening before finding PMF? 5:48 - How did they figure out early growth? 5:49 - What does reverse churn mean for Airtable? 11:20 - Why Airtable focused on customer success teams early on? 15:38 - Having so many use-cases and personas, how did you think about nailing it down? 17:48 - What were some acquisition strateg...
How Traffit Grew 36%/Year With Net Negative Churn (Without Adding New Business Revenue)
September 12, 2021 15:35 - 27 minutes - 24.9 MBIn this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue). We discussed: 00:41 - Mick's background & about Traffit 02:18 - Mick's net negative churn story 06:05 - How did he ask for an upsell? 10:10 - How he incentivized the customer success team to upsell more? 14:15 - What are some metrics he moved? 16:06 - Who is his favorite growth marketer? 17:30 - What has he recently changed his...
How Buffer Increased the Readership of Their Blog to Over 1.5 Million Visits
September 05, 2021 09:58 - 32 minutes - 29.7 MBIn this episode, we’ll focus more on scaling content and fighting the giants. 1:22 - About Alfred Lua and his background in Marketing 3:07 - His opinion on being a fluid marketer 4:40 - How they grew from 1mn to 1.5mn organic pages views per month (the story) 11:00 - How to beat big publications like Hubspot on search? 13:44 - How do you really stand out in a newsletter as a company? 16:04 - How to look for business metrics while growing organic traffic for conversion? 19:12 - ...
How Oribi Found Success with Paid Social
August 28, 2021 12:17 - 29 minutes - 27.1 MBIn this episode, we discuss Paid Social strategy of Oribi.io: 02:28 - How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi. 5:58 - My Questions around Oribi's capabilities as a Google Analytics alternative. 12:49 - The paid social strategy story 14:27 - Why she chose paid social although it is an expensive channel 16:29 - Iris' mental models to leverage paid social 23:38 - Did she struggle with the ads initially? 24:48 - What's the worst piece of ...
From Window Cleaning To Building An 8-Figure Ecommerce Brand
August 22, 2021 11:10 - 37 minutes - 34.1 MBIn this episode, we dived into Tanner Larsson’s ecommerce Kitchen Brand story. He grew it from zero to 8-figures. We discussed: 4:19 - Tanner’s background before e-commerce. 7:08 - His story how he faced different challenges to build a successful e-commerce store. 17:37 - What is revenue optimization in e-commerce? 24:13 - How to battle iOS14 changes? 29:58 - Who is Tanner’s favorite growth marketer? 30:31 - What’s the worst advice he ever got? 31:41 - What he has recently chan...
How to Launch Co-Marketing Initiatives That Radically Stand-Out
August 07, 2021 10:38 - 31 minutes - 23 MBIn this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results. We talked about: 3:59 - Casey's background 5:00 - Why SaaS marketers should be doing more of such initiatives? 7:16 - Why this initiative worked? 9:58 - The story behind co-marketing initiatives 14:33 - What should you consider in a good partner? 18:05 - How success looks like when this is over? 19:21 - Why didn't you go with a webinar series? 22:51 - How ...
How To launch & Grow Agency Partnerships Without A Brand
August 01, 2021 08:51 - 32 minutes - 25.8 MBOn this show, Blake Imperl shared his frameworks and ideas to run an agency partnership. More importantly, how he started his growth initiative with agencies without any brand. We discussed: 3:34 - About Blake & his story 5:52 - Tone's story on running agency partnership 9:58 - How did Blake create an outbound plan? 13.53 - Why did he go for doing things that don't scale 15:07 - Blake's agency partnership framework 20:08 - What agencies really care about? 23:44 - What happens a...
Should You Create A New Category If You Are Not The Leader?
July 11, 2021 11:31 - 22 minutes - 20.8 MBIn this episode, we'll answer this question and when does it make sense to create a category. 1:47 - The story about category creation. 7:35 - When it started making sense to create a category of "Customer Lifetime Value". 9:03 - What efforts Omniconvert is making to create a category. 14:54 - Three things you should remember when creating a category. 20:43 - My thoughts on category creation. Links Connect with Juliana on LinkedIn (awesome account to follow) Check out Omniconver...
How to Grow A Newsletter from Zero to 10K Subscribers [Mental Models & Stories]
July 04, 2021 17:01 - 36 minutes - 33.3 MBAli Abouelatta loves early-stage start-up scenes, so he thought about starting a newsletter - First1000 He shared his exact tactics to grow his newsletter in this article and we dived deeper into it. We discussed: 1:36 - Story in the startup scene and how he started the newsletter. 9:35 - How to improve writing in general if you? 12:30 - How he got his first 10 subscribers 16:10 - His tactics on promoting the newsletter on Twitter & Slack 18:09 - From 1000 to 2000 subscribers, ho...
How to Build an Audience on Twitter [Frameworks & Stories]
June 26, 2021 14:30 - 43 minutes - 39.6 MBIn this episode, we learned how Arvid Kahl built his audience on Twitter and the frameworks that he shared in his book called The Embedded Entrepreneur. We discussed: 02:26 - How Arvid started an entrepreneur and built his audience (the story) 19:32 - How he fights the impostor syndrome 23:08 - How to build empathy while building an audience 27:28 - His simple framework to be a trusted domain expert 33:52 - How he thinks about company audience building on Twitter Key Links: Arv...
Why Animalz Prefer Thought Leadership Content Over Search Traffic
June 21, 2021 08:02 - 29 minutes - 26.9 MBDoes Thought Leadership Actually Convert? In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" content. About Ryan: Ryan is the Director of Marketing at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies. Ryan shared: 2:13 - The story about how & why they went with thought leadership from the beginning 6:05 - What kind of thought leadership Animalz writes? 10:11 ...
How Influencer Marketing Helped Animal House Fitness Scale from 0 to $3 Million in Six Months
June 06, 2021 13:38 - 31 minutes - 22.8 MBIn this episode, we've discussed some new concepts in Influencer Marketing, and the story of Animal House Fitness influencer marketing strategies. Topics that we have touched: 1:35 - The story behind growing Animal House Brand with influencer marketing. 7:40 - How do you find and track these influencers and their posts? 9:43 - How do you really genuine build relationships with influencers? 14:59 - How do you use influencers' content to grow further? 18:56 - What is whitelisting? A...
Wins & Losses: How I Failed With Direct Mail Marketing & How I Would Approach It Now (Lessons)
May 20, 2021 00:00 - 12 minutes - 11.2 MBIn this episode, I'm sharing my personal story about How I failed with direct mail marketing, and how I would do it today (if I have to do it again). Wins and loses is my new series sharing my personal growth marketing stories and lessons. It's a short story and I hope you find the lessons learned interesting. Show notes Munich Unicorn: Celonis 1500 letters stunt Buying the Ultimate Sales Letter Book to improve my copywriting The second episode on Direct Mail Marketing Sendwiths...
How Dopoll grew their MRR by 800% within 6 months
May 18, 2021 19:40 - 23 minutes - 21 MBIn this episode, we discussed the story of how Dopoll grew 800%. 1:20 - Status quo: What made Dopoll changes their strategy? 3:80 - How they started focusing on growth marketing? 7:32 - How they figured out their value proposition to position themselves better? 10:26 - How they found the activation sweet spot? Converting from 1% to 4% in freemium 15:56 - How they improved landing page conversion from 4% to 14%? Links Dopoll's case study Follow Marc on Twitter