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How Product-Led Content Drove Sparktoro's Higher Retention
Growth Marketing Stories
English - April 01, 2022 17:30 - 31 minutes - 28.5 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Growth Mentor Bootstrapped A Marketplace Without Paid Ads
Next Episode: My 7-Figure SEO Playbook [The Complete Audio Guide]
In this episode, we discussed how to launch product-led content.
Discussion timestamps:
2:17: How to think about job switching as a marketer
7:10 - How Amanda drove product-led content with Sparktoro
12:11 - The challenges with product-led content
16:39 - How to think about content when you are creating a category
26:36 - Her hot take on A/B testing
Links:
Amanda's Twitter AccountSparktoro Marketing 201 Content Course
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