Growth Marketing Stories artwork

Growth Conversations: Why We Buy & How To Discover It

Growth Marketing Stories

English - January 10, 2022 00:00 - 48 minutes - 56 MB
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Previous Episode: How I Grew $3Mn to $10Mn Within 2 Months With Facebook Ads [The Complete Audio Guide]
Next Episode: How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]

In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers.

Here's what we've discussed:

1:44: Kate's startup experience and mistakes she wants you to avoid

11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led?

15:05 - Which 4 questions do you need to figure out buyer psychology & triggers?

21:31 - How I applied her 4 questions and my results

33:30 - How to ask questions that lead to insights

37:84 - Rapidfire round

Key links:

There are only 4 questions you *really* need to answer to get startedReach out to Kate on Twitter (she is kinda very popular but responsive there)Clarity Calls Cheat Sheet (highly recommend to buy)

Twitter Mentions