Mini Episode: How to Make a Content Marketing Style Guide

Growth Machine Marketing Podcast

English - January 14, 2021 10:00 - 13 minutes - 10.5 MB - ★★★★★ - 11 ratings
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A style guide isn’t just for design or brand teams to ensure consistency. It can apply to other teams too — especially content marketing teams, where there are various creative stakeholders involved. In this 13-minute audio version of our blog post, “From Grammar Tips to Business Goals: How to Make a Content Style Guide,” Amanda Natividad, Head of Marketing for Growth Machine, walks you through the most useful elements of a style guide. Plus, you can even use our template as your starting point.

Show Notes:

1:48 - Define best practices for SEO and blog post structure

7:57 - Nip common mistakes in the bud with grammar guidance

9:37 - Be specific about your unique style principles

10:25 - Explain how your content ties to your business goals

12:48 - Use our style guide template

Links:

From Grammar Tips to Business Goals: How to Make a Content Style Guide

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