#26 There’s One Ecommerce Touchpoint With a 100% Open Rate

Growth Machine Marketing Podcast

English - January 19, 2021 09:00 - 51 minutes - 41.3 MB - ★★★★★ - 11 ratings
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When it comes to organic growth and customer retention, Kristen LaFrance, Head of Resilient Retail for Shopify, is one of the best and brightest. Today, we talk about:

Nailing all those customer touchpoints The one huge advantage brick and mortar stores have over ecommerce And what ecommerce touchpoint has a 100% open rate Show Notes:

1:07 - One channel vs. many in organic growth.

4:38 - How Kristen went from total introvert to all-in podcast host.

7:56 - The story behind the Resilient Retail podcast.

13:17 - The meaning of resilience — told through 2 local businesses’ Covid struggles

20:44 - How communities rallied around to save small businesses.

23:25 - What is micro retail and what insights can it provide to ecommerce-only brands?

30:01 - Retention marketing strategies.

32:47 - Subscription businesses. How can you make it more valuable to the customer than just the product they’re subscribing for?

36:39 - Now more than ever, consumers are looking for a true experience.

40:05 - Content is the vehicle for customer engagement, and engagement drives retention.

42:20 - The advantage in-store retailers have over ecommerce stores.

45:31 - The advantage ecommerce stores have over in-store retailers who are moving online.