#22 Corey Haines Wants You To Be a More Prolific Marketer

What does it mean to be a more prolific marketer?

It means creating a marketing flywheel for yourself — so you can work smarter, not harder.

When Corey Haines took on the Head of Growth role at Baremetrics, he spent the first two months digging into customer research. Gaining a deep understanding of his customers meant he didn’t have to guess what they wanted. Customer research as the foundation of his marketing flywheel.

In today’s episode, Corey also talks about creating Swipe Files, the curated library of detailed marketing examples and membership-based community for marketers.

Good news for you: Growth Machine fans get 50% off Swipe Files memberships! Simply sign up on SwipeFiles.co, reply to the Welcome email mentioning this special offer, and Corey will process your discount.

Show Notes:

6:01 - How can you apply the ‘Briefcase Technique’ when looking for a marketing job?

12:04 - Customer marketing, retention, and understanding customer pain points. 

15:06 - Customer research as a marketing flywheel.

28:06 - The origin story of Swipe Files.

36:13 - Everything is Marketing: Corey’s new podcast!

41:18 - Podcast teardown. What are Corey and Amanda’s current favorite podcasts?

Connect with Corey Haines:

https://www.coreyhaines.co/

https://www.swipefiles.co/

https://twitter.com/coreyhainesco

Growth Machine & Amanda Natividad:

https://growthmachine.com/

https://www.growthmachine.com/contact

https://twitter.com/growthmachine__

https://twitter.com/amandanat

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Full show notes on the Growth Machine Marketing Podcast page (https://www.growthmachine.com/podcast).

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Get 50% off your Swipe Files membership: Sign up on SwipeFiles.co, reply to the Welcome email mentioning this special offer, and Corey will process your discount.