Mini Episode: How to Attract Customers, Not Just Readers

Growth Machine Marketing Podcast

English - December 10, 2020 09:00 - 10 minutes - 8.77 MB - ★★★★★ - 11 ratings
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Previous Episode: #21 How Doopoll's Content Strategy Converts 20% of Site Visitors

Next Episode: #22 Corey Haines Wants You To Be a More Prolific Marketer

In this 11-minute audio version of our blog post, “How to Attract Customers, Not Just Readers,” Amanda Natividad, Head of Marketing for Growth Machine, explains how to create content that drives your readers to purchase — in a way that isn’t spammy or salesy.

Show Notes:

1:39 - First, uncover the true needs of your customer

5:58 - Try these 4 frameworks for conversion-focused content

9:44 - 3 ways to get started today

Links:

Blog post: How to Attract Customers, Not Just Readers

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Buyer Personas (3:08)

Kinsta (4:15)

WP Engine (4:!5)

Gong (6:27)

The #1 Signal All Winning Deals Have In Common (6:44)

Kinsta Comparison Post (7:05)

WP Engine Comparison Post (7:05)

Liftopia’s Holiday Gift Guide (7:55)

Zendesk (8:58)

How We Run Growth Machine (9:20)

Contact Growth Machine (10:48)