Ari Weinzweig - Zingermans CEO on Visioning

Today, we're diving into the world of visionary leadership with a remarkable guest, Ari Weinzweig.

Ari isn't your typical restaurateur. He's the driving force behind Zingerman's Delicatessen, where he serves up mouthwatering dishes and a unique philosophy. This goes far beyond food; it's about vision, community, values, and outstanding business.

So much so, that Zingerman's generates over $65 million in annual revenue, a testament to Ari's exceptional leadership. But that's not the half of it. Way back when they first achieved success, every advisor pointed them towards franchising. But Ari knew that franchising inevitably degrades quality so instead they focused growth inwards, looking at what made Zingerman’s such a wild success. It turned out that their approach to leadership was the secret ingredient. This led to the birth of the ZingTrain program which has honed the skills of thousands of executives and leaders around the world. Among them are some of the most notable figures in the business world, like Tony Hsieh, former CEO of Zappos, and Ben Cohen, co-founder of Ben & Jerry's.

Ari's approach is simple yet profound. He once said, "The success of a business can be measured by how well it realizes the dreams of its people." That's the essence of his vision and the key to his success.

In his book series on servant leadership, Ari describes himself as a lapsed-anarchist- As such, Ari questions everything, he consciously rewrites definitions for words we often take for granted- words like success, growth, community.

We talk about how visioning is a key to their ongoing success, the poetry of the belief cycle, and Ari shares his current work around replacing outdated models that often involve adversarial conflict and mechanized movement. Instead, Ari is drawing from organic living systems that use a regenerative approach. The impact they can have on how we conduct business and how we relate to one another is nothing short of profound. So grab a notebook and let’s get to it.

Unbuckle your mind, and open your heart, it's grow time!

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Ari Weinzweig
• https://www.zingermans.com/
• https://www.zingtrain.com/ 
• Zingermans Community: https://www.zingermanscommunity.com/e-news/

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