Understanding Customer Needs and Framing Positive Mindsets: Episode 949

This episode features Mike coaching two Next Level clients on improving their sales conversations. For Robert, Mike advises him to focus on the customer's specific needs and frame the service in a way that addresses those needs instead of highlighting the company's features and benefits. For those struggling with sales, Mike suggests it may be helpful to show understanding and empathy for the customer's needs instead of using language like "we're the best." For Don, Mike coaches him on changing one's frame of mind to approach conversations with a more productive and positive mindset, which he suggests is 80% of the battle when it comes to successful communication.

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