Targeting Your Ideal Client: Beyond Basic Advertising: Episode 1127
Grow My Cleaning Company's Podcast
English - June 05, 2024 07:00 - 21 minutes - 29.6 MB - ★★★★★ - 227 ratingsManagement Business Education grow advertising businesscoaching businessgrowth cleaners cleaningcompany commercialcleaning commercialjanitorial education employees Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Mike Campion and Jackson Pinkoski discuss common marketing pitfalls for cleaning businesses. They emphasize the importance of understanding your ideal client and their specific needs rather than relying solely on generic advertising platforms like Angie's List or Facebook. They highlight that effective marketing should focus on solving clients' deeper issues, not just offering the lowest price or claiming to be the best. The conversation also touches on setting realistic expectations and building genuine value in services.
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