Optimize Your Marketing for Residential or Commercial Clients: Episode 927
Grow My Cleaning Company's Podcast
English - March 01, 2023 08:00 - 26 minutes - 36.8 MB - ★★★★★ - 223 ratingsManagement Business Education businessgrowth marketing advertising businesscoaching cleaners cleaningcompany commercialcleaning commercialjanitorial education employees Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Mike and Callum discuss the differences between residential and commercial cleaning, specifically in regards to the sales cycle. They mentioned that residential cleaning has a short sales cycle, with clients often deciding to purchase within days or weeks, whereas commercial cleaning has a longer sales cycle, with clients taking several months to make a decision. Residential cleaning also typically has a lower average monthly client value, whereas commercial cleaning has a higher average monthly client value. Callum suggests that it's important to consider the purchase intention of the client, with residential clients having a higher frequency of experiencing the need for cleaning services compared to commercial clients who may only experience frustration with their current cleaning company once a week. They discuss the importance of creating content that aligns with the purchase intention of the client, with residential requiring an always-on approach and commercial requiring a longer-term strategy.
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