Know Your Goal Before Your Niche: Episode 964

In this episode, Mike’s conversation with Erica Norris of Texas Golden Brooms reveals insights into the cleaning industry and the importance of selecting the right niche. Erica shares her experience starting a cleaning business and the factors that led her to specialize in property management and post-construction cleaning. Mike advises understanding one's goals and choosing clients that align with those goals for sustainable business growth. He emphasizes the need to focus on the local market before expanding to new areas.

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