Grounded Content - content strategy, marketing, and content creation
67 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 15 ratingsTactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field.
My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically.
That's what I mean by grounded content.
I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks.
In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet.
Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.
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Episodes
The Ultimate Behavior Triggers with Dr. Rebecca Heiss
April 12, 2021 08:30 - 37 minutes - 17.2 MBEffective marketing is about motivating people to take an action - to follow your podcast, to hear your important message, to buy your product, read your book, or donate to your cause. Dr. Rebecca Heiss is an evolutionary biologist who studies evolutionary psychology. That means she's immersed in the age old baked in behavioral triggers we carry deep within ourselves. She's just published a book called instinct. Our brains excel at making split second decisions based on instinct. She explain...
What works? What's BS? with pro podcaster Matt B. Davis
March 31, 2021 10:00 - 48 minutes - 22.2 MBHow do you make the "ask"? Maybe it's simpler than it seems. On this episode of the Grounded Content podcast I talk to my friend Matt B. Davis. He's not an expert in marketing, or personal branding, or networking. He's the podcast host who created Obstacle Racing Media, a podcast & media business that has grown from a hobby to a full time job. One that supports his family. He and I talk about this stuff a lot - about what we do to be successful in the independent media world, to market our...
How the Guy That Get's Shxt Done Does It / Steve D. Sims
March 22, 2021 11:00 - 47 minutes - 22 MBSteve D. Sims is called "Real life Wizard of Oz," that's because he gets things done. I recommend his book "Bluefishing" if you haven't read it. But like most successful and interesting people, he's checked the box with Bluefishing, and he's moved on to new things. Steve was known as the guy that could get anything done creating incredible experiences for people. But as you know, to get anything good done, you need other people, and you need to convince them to do those things. That's ...
The Formula for Shareable Content with Michael Roderick
March 12, 2021 09:30 - 43 minutes - 29.7 MBHow do you create content that others will share? What if they would share the content without even being asked? Michael Roderick has discovered a framework that you can use - whether you want to be talked about (in a good way) when you leave the room, get people to share your podcast, or need to accelerate the spread of your message. Of course, as always, it's within the context of grounded, genuine conversations and we touch on the big picture philosophy and ethics behind the tactics. ...
There are So Many Brands of Everything! With Hilary and Amy from Brandsmiths
February 04, 2021 16:00 - 1 hour - 29 MBAmy Swift Crosby and Hilary Laffer host the Brandsmiths podcast, talk about EVERYTHING. I love this episode, but maybe that’s because we talk about me so much? “Think about how many chocolate brands there were 10 years ago? Now think about how many there are today. Think about how many beers there were, water. Think about all the popcorn brands. How about self-help brands, and nutrition supplements. We're living in a world where not only is there more of everything, but the channels are en...
Am I doing LInkedin Right? I ask Kate Paine
December 30, 2020 12:00 - 45 minutes - 20.6 MBLinkedin has seen tremendous growth recently. How can you make the most of that platform? It's no longer just a repository or resumes, it's now a place to meet and interact with others. I invited Kate Paine, founder of standing out online, to talk about Linkedin tactics and best practices, but also some of the more foundational elements of presenting yourself online. How do you grab attention? How do you find your best story? Kate has a broad background that includes work in TV and PR, so sh...
Building Relationships on LInkedin with Kate Paine
December 30, 2020 12:00 - 45 minutes - 20.6 MBLinkedin has seen tremendous growth recently. How can you make the most of that platform? It's no longer just a repository or resumes, it's now a place to meet and interact with others. I invited Kate Paine, founder of standing out online, to talk about Linkedin tactics and best practices, but also some of the more foundational elements of presenting yourself online. How do you grab attention? How do you find your best story? Kate has a broad background that includes work in TV and PR, so sh...
Nobody wants another damn story to read with Bill Phillips
November 29, 2020 01:02 - 34 minutes - 15.9 MBBill Phillips says "I always tell my clients, I want your site to be the stickiest place on Earth, your site needs to be the special place. And so I can make your site this special place, then it's just a matter of pulling all the levers I can to get them to your site. And once you're there, I know they're in a special place, and if they're safe in that special place, they're eventually going to find the stuff you do. They're going to find the stuff you sell the services you offer. " After...
Nobody Wants Another Damn Story to Read with Bill Phillips
November 29, 2020 01:02 - 34 minutes - 15.9 MBBill Phillips says "I always tell my clients, I want your site to be the stickiest place on Earth, your site needs to be the special place. And so I can make your site this special place, then it's just a matter of pulling all the levers I can to get them to your site. And once you're there, I know they're in a special place, and if they're safe in that special place, they're eventually going to find the stuff you do. They're going to find the stuff you sell the services you offer. " After...
Your Brand is Your Compass with B Jeffrey Madoff
October 30, 2020 00:58 - 50 minutes - 40.6 MBJeffrey Madoff has pivoted from one creative career to the next. After success in the fashion business, he moved to film and commercials, and today is a teacher, playwright, and author. We dig into brand. What is it, what are the best and worst examples, and as always - where do ethics fit in. With examples from Nike, Uber, Patagonia, Ralph Lauren, Coke, and others Madoff explains the elements of a brand and their importance not only in selling products but in guiding a company's growth stra...
Your Brand is Your Compass says B Jeffrey Madoff
October 30, 2020 00:58 - 50 minutes - 40.6 MBJeffrey Madoff has pivoted from one creative career to the next. After success in the fashion business, he moved to film and commercials, and today is a teacher, playwright, and author. We dig into brand. What is it, what are the best and worst examples, and as always - where do ethics fit in. With examples from Nike, Uber, Patagonia, Ralph Lauren, Coke, and others Madoff explains the elements of a brand and their importance not only in selling products but in guiding a company's growth stra...
Jessica Kupferman says No One Should Dictate Your Underpants
September 29, 2020 00:00 - 47 minutes - 37.8 MBThe co-founder of the largest online and in-person community for women podcasters, and an expert in community building and podcast marketing, Jessica Kupferman is my guest this week. We cover a LOT of topics - how important in diversity in your marketing? What is the most effective way to grow your podcast, and where is the line between selling and sleaze? From itchy T-shirt overstock to metaphorical underwear sizes, I think you'll love this conversation!
When Marketing is Life or Death with Joe Polish
September 17, 2020 10:00 - 44 minutes - 25.3 MBJoe Polish learned marketing to survive. Forged in fire his techniques are tested and proven. Today he co-hosts the "I Love Marketing Podcast," and says "never thought I would consider [marketing] one of the most important ingredients to not only business success, but life success." Joe also founded the Genius Network and now operates Genius Recovery. We talk tactics, ethics, addiction, and recovery.
Joe Polish - He Loves Marketing
September 17, 2020 10:00 - 44 minutes - 25.3 MBJoe Polish learned marketing to survive. Forged in fire his techniques are tested and proven. Today he co-hosts the "I Love Marketing Podcast," and says "never thought I would consider [marketing] one of the most important ingredients to not only business success, but life success." Joe also founded the Genius Network and now operates Genius Recovery. We talk tactics, ethics, addiction, and recovery.
Joe Polish - Marketing Saved his Life
September 17, 2020 10:00 - 44 minutes - 25.3 MBJoe Polish learned marketing to survive. Forged in fire his techniques are tested and proven. Today he co-hosts the "I Love Marketing Podcast," and says "never thought I would consider [marketing] one of the most important ingredients to not only business success, but life success." Joe also founded the Genius Network and now operates Genius Recovery. We talk tactics, ethics, addiction, and recovery.
7 Ways Chris Brogan Won't Kill You if You Listen to This Episode
September 04, 2020 20:46 - 57 minutes - 39.8 MBDoes fear sell? Maybe. Chris Brogan, author of Trust Agents & The Freaks Shall Inherit the Earth, host of The Backpack Show, and founder of Storyleader shares his insights on what does and does not work in marketing. We cover fear and helpfulness, ambivalence and taking sides, and he shares an unforgettable vending machine analogy. If we've done our job you'll walk away with a few useful tactics and a little philosophy. Let me know what you learned, or what you hate. I'll share answers ...
What is Grounded Content?
September 03, 2020 00:34 - 2 minutes - 1.33 MBToday, I'm starting my own podcast, grounded content - holistic, authentic, grounded, effective content. I'll be interviewing leaders in the content marketing, advertising, and messaging business, and sharing my own experiences to help you create content that's effective, grounded, authentic and purposeful. Whether your goal is to sell a product or to express an idea. Do you know of a great authentic campaign I should explore or a leader in the field you'd like to hear from, or do you ju...