This interview is with Adriano Ettlin, World class sales trainer, facilitator, and fellow Ironman. 

Adriano has traveled the world helping sales organizations understand the components of challenger selling and how to develop them within their organizations. 

In this episode, we talk about the 5 dominant sales profiles and where the fabled "relationship selling" lands, according to the research. 

We break down the challenger sale and teach you how to: 
• Teach for differentiation 
• Tailor for the situation 
• Take control of the sale 

If you're looking to improve the sales in your organization and take your sales department to the next level then you won't want to miss this.