Episode 7 - How to think about revenue attribution
The Scaling B2B Show
English - September 24, 2018 07:00 - 18 minutes - 25.7 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 6 - How to build trust with your executive audience
Next Episode: Episode 8 - How to align with sales
Hello and welcome back to the Marketing Jukebox Podcast. On today’s show we are joined Allison Smith Terrey from Pitney Bowes, where she is the former Vice-President of Global Marketing Operation. In our conversation, Allison explains the vital role that marketing operations plays at Pitney Bowes and just how the process of connecting it with other teams works.