Episode 8 - How to align with sales
The Scaling B2B Show
English - September 24, 2018 07:05 - 20 minutes - 28.9 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 7 - How to think about revenue attribution
Next Episode: Episode 9 - The psychology of lead nurturing
Welcome back to the Marketing Jukebox Podcast. On today’s show we are once again joined by Allison Smith Terrey, the former Vice-President of Global Marketing Operation at Pitney Bowes. In this part of the conversation, Allison carries on her foray into funnels and converting interest into sales.