Episode 6 - How to build trust with your executive audience
The Scaling B2B Show
English - September 21, 2018 07:05 - 16 minutes - 22.8 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 5 - How to generate demand from senior executives
Next Episode: Episode 7 - How to think about revenue attribution
Welcome back to another episode of Marketing Jukebox. In today’s show we welcome back Yadin Porter de Leon to continue our conversation in Part II of this interview. Yadin is the Global Executive Content Strategist for VMware, and has the difficult job of trying to reach very senior level executives in large accounts that are in the IT department.