Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs
430 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 147 ratingsStop waiting for momentum, start creating it!
Go-To Gal is a Top-100 Marketing Podcast designed to help you BECOME a sought-after expert (from the inside out). We talk about mindset, strategy, and even the tactics. This show is all about helping you create the momentum that builds both your business and brand as the go-to authority.
This year we were featured in Forbes as one of the "21 Podcasts for 2021!" They said "Host, Jaclyn Mellone, instantly becomes your best friend when you listen to her episodes. A mix of expert interviews of go-to women that you must know, to coaching, and stories - this podcast is like a warm cup of tea to calm you down paired with a funfetti cupcake to make you smile. Jaclyn’s warm personality will have you binging on episode after episode."
If you're ready to overcome self-doubt, stand out from the crowd, and make bank by becoming the go-to authority in your space, this is the show for you!
Want my free 30-Days of Authority Building Action Plan? jaclynmellone.com/plan
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Episodes
Lead Generation in 2022: What’s Working with Vix Reitano
March 01, 2022 08:00 - 50 minutes - 34.5 MBEpisode #214. Paid ads. Click-through rates. Web traffic. There are lots of marketing terms being thrown around and it can be confusing where to put your focus first or what the most important metric is. But how do we really make sure that we get our message in front of the right people at the right time? Vix Reitano shares the secret behind great marketing campaigns - and it’s not the tech! She also talks about what every business should actually prioritize: creating impactful change that...
Shifting Your Mindset to Scale with Tracy Matthews
February 22, 2022 08:00 - 52 minutes - 36.3 MBEpisode #213. Most entrepreneurs find that the exceedingly challenging part about business is how to get customers coming back. In this episode, Tracy Matthews talks about evolving your business and your team and having the desired brand effect to scale. Whether you’re a product-based business or offer different types of programs and services, making these crucial pivots and mindset shifts will help keep you on track. In This Episode You’ll Learn: Why you need the desired brand effect as ...
Lighten Your Mental Load With This Strategy
February 15, 2022 09:00 - 15 minutes - 10.9 MBEpisode #212. It’s that time of year when we feel the immense pressure of living up to all the resolutions and goals that we've set for ourselves. And with that comes a whole lot of overwhelm. But there is a pathway for creating emotional freedom in your business, especially if you're feeling burnt out and energetically drained. In this episode, I talk about what I do when I'm caught in that push and pull that we're all too familiar with.
Authentic Automation: How to Approach Email Marketing in 2022 with Bev Feldman
February 01, 2022 08:00 - 43 minutes - 29.8 MBEpisode #211. Does email marketing ever feel a little generic to you? Is it possible to automate messages and still come across as your authentic self? Bev Feldman, your personal tech fairy and ConvertKit maven is here with answers! I can’t wait for you to hear her unique approach to email automation because I am totally resonating with the way she focuses on connection and trust. Ready to create an email experience that helps you build genuine relationships in a natural way? Press play and ...
Authentic Automation: How to Approach Email Marketing in 2022
February 01, 2022 08:00 - 43 minutes - 29.8 MBEpisode #211. Does email marketing ever feel a little generic to you? Is it possible to automate messages and still come across as your authentic self? Bev Feldman, your personal tech fairy and ConvertKit maven is here with answers! I can’t wait for you to hear her unique approach to email automation because I am totally resonating with the way she focuses on connection and trust. Ready to create an email experience that helps you build genuine relationships in a natural way? Press play and ...
Scaling to Six Figures & Beyond with Ron Reich
January 25, 2022 07:00 - 48 minutes - 33.4 MBEpisode #210. Do you feel like you’re the definition of a best-kept secret? You’re someone’s secret weapon behind the scenes but something inside you is ready to be heard. Making the transition to be in front of the business can seem like a major leap but Ron Reich is here to share how he did just that. Not only did Ron step in front of his business, but he also created strategies to scale to six figures and beyond. In this episode, you’ll get that extra encouragement you need to step cent...
How to Align Your Mindset + Visibility Goals with Kylie Hodges
January 19, 2022 05:00 - 50 minutes - 34.4 MBEpisode #209. Visibility is a word that's thrown around a lot, but it’s also easier said than done. If you’re not getting the visibility you really want, you may be unintentionally hiding and holding yourself back from really getting out there. Here to clear the air on what visibility is and what it means to get it is Coach in Demand Founder Kylie Hodges. Join us now to get a new perspective on visibility and the mindset that comes in behind it. In This Episode You’ll Learn: Why getting i...
BTS: Steal My Strategy For Creating Buzz!
January 11, 2022 13:00 - 43 minutes - 29.9 MBEpisode #208. Buzz isn’t something that just happens. But when we intentionally create it, we can build momentum for our offers and our energy. In this episode, I’m going to walk you through a strategy I’m using in my business right now to build buzz. Join me behind the scenes and get a look at a process that you can use to create momentum in your business too! In This Episode You’ll Learn: Why meaningful engagement is the real key to building buzz How to move from disconnected strategie...
Ditch Your Vision Board, Do This Exercise Instead!
January 04, 2022 13:00 - 26 minutes - 18.2 MBEpisode #207. What's the best way to start off the new year? I keep going back to an exercise I walked through in our Best Quarter Ever workshop and today I’m excited to share it with you here. If you’ve ever found that a vision board doesn’t quite get you to your goals or you just really need an extra boost of inspiration, this one’s for you! In This Episode You’ll Learn: Why a vision board can get you in a state of disconnect The visualization exercise to get you more in alignment How...
Mindset Exercise to Jumpstart Your Goals
December 28, 2021 10:00 - 37 minutes - 26 MBEpisode #206. How are you going to get from dreaming and scheming your goals to actually achieving them? The outer-transformation of achieving your goals begins with an inner-transformation from your mindset. In this episode, I’m sharing a goal-getting assignment that will help you step into the person you’re becoming and get to that next version of who you are, accomplishing the goals you set out this year. In This Episode You’ll Learn: What to do when real life gets in the way of your ...
Goal Setting Tips for the New Year
December 21, 2021 07:00 - 59 minutes - 41 MBEpisode #205. Goal planning on your mind? Whatever goal-setting system you use, make sure you aren’t making these mistakes! I’m going to share several goal-setting tips that you can implement whether you’re simply writing goals on a piece of paper or following a step-by-step framework. I’ll also be sharing goal-setting mistakes I’m seeing clients, students, friends, and all of the above make when it comes to dreaming up all the incredible things they want to accomplish. Learn the mindset th...
Are Digital Products Still Working? A Deep Dive with Monica Froese
December 14, 2021 09:00 - 49 minutes - 33.7 MBEpisode #204. Digital products have been around a long time, but are they here to stay? Monica Froese helps women build six-figure businesses from digital products, so it’s safe to say the answer is yes. In this episode, you’ll find out how to get started in digital products without overwhelming yourself, what the heck is possible with a business model that includes digital products, and how to set up digital products for your sanity and the service of your audience. In This Episode You’l...
What Does it Take to Actually Feel Fulfilled? Insights from Cassandra McCrory
December 07, 2021 09:00 - 46 minutes - 32.2 MBEpisode #203. Fulfillment is one of those words that’s thrown around a lot, but what does it really mean? The idea of fulfillment can sound kind of fluffy, but it’s a real feeling and something we need when we get into corners of our business that don’t light us up as much. Here to help us navigate the mysterious idea of fulfillment is Cass McCrory. In this episode, you’ll get real actionable steps you can take to feel more fulfilled in your personal and professional life. Press play to tur...
Are You Empowered? Unlocking the *Real* Power of This Buzzword for Yourself and the Next Generation with Melody Pourmoradi
November 30, 2021 07:00 - 52 minutes - 35.8 MBEpisode #202. Empower has become a bit of a buzzword, but I’ve always been drawn it. What does it really mean to be empowered as a girl or woman? Am I empowered? How do I help empower my daughter and the rising generation? Here to share empowerment like you’ve never heard it before is GiRLiFE Founder Melody Pourmoradi. In this conversation, we talk all things empowerment, why your impactful business doesn’t have to be a non-profit and so much more. Press play now to light yourself up with a...
A New Twist on Gratitude Part 1 & 2
November 23, 2021 10:00 - 36 minutes - 25.2 MBEpisode #201. Feeling a little FOMO this year? Wish things were different (don’t we all!)? I’m here to share with you a twist on gratitude that will have you feeling truly grateful no matter what’s happening at home. Listen now for a mindset makeover that will open your eyes to the opportunities all around you. In This Episode You’ll Learn: A unique perspective on gratitude to focus on this season The huge comparison trap we fall into all too often How to step up your gratitude and dive ...
🎉 200 Episodes! Is It Time to Burn It Down?
November 16, 2021 11:00 - 42 minutes - 29.5 MBEpisode #200. Welcome to episode 200! What a perfect time it is to celebrate consistency. Because it’s easy to celebrate an outcome or achievement, we don’t often celebrate simply showing up. In honor of this milestone of consistency, I’m sharing 3 things I avoided to keep going and get to episode 200. Whether you’ve got a podcast or a platform you’re posting on consistently, avoiding these 3 things will help you keep it up. Press play now to learn strategies for keeping your dreams alive. ...
🎉 200 Episodes! Is It Time to Burn It Down?
November 16, 2021 11:00 - 42 minutes - 29.5 MBEpisode #200. Welcome to episode 200! What a perfect time it is to celebrate consistency. Because it’s easy to celebrate an outcome or achievement, we don’t often celebrate simply showing up. In honor of this milestone of consistency, I’m sharing 3 things I avoided to keep going and get to episode 200. Whether you’ve got a podcast or a platform you’re posting on consistently, avoiding these 3 things will help you keep it up. Press play now to learn strategies for keeping your dreams alive. ...
[On Air Coaching] Does This Make Me Look Flaky? | How to Reign in Judgy People + A Harsh Inner Critic with Aubrey Mathis
November 09, 2021 05:00 - 43 minutes - 29.7 MBEpisode #199. As entrepreneurs, it’s in our nature to keep creating new solutions and new businesses, but that also means we can start to feel like a flake sometimes. When you’re multi-passionate, how can you ensure that you’re giving each passion its due time and effort? In this on-air coaching call with Aubrey Mathis, you’ll learn key mindset shifts to overcome feelings of flakiness, have more confidence telling people what you do outside the online world and deal with criticism of your ...
My Favorite Tool for Lead Generation (and how every business model can use this unconventional strategy!) with Jessmyn Solana
November 02, 2021 09:00 - 47 minutes - 32.9 MBEpisode#198. Quizzes can be more than just a strategy for growing your list, creating funnels and segmenting leads. What if we’re missing an opportunity for something even bigger here? In this episode, we’re joined by Interact Quiz Builder’s Digital Marketing Manager, Jessmyn Solana. This veritable queen of quizzes shares why quizzes can be the key to human connection, how quizzes can be utilized in any type of business model and so much more. Press play now to learn how you can get incredib...
Mastering Your Mindset Using the Enneagram with Nicole Saunders
October 26, 2021 06:00 - 53 minutes - 36.5 MBEpisode#197. The Enneagram has been one of my favorite personality tests for years and I realized it’s all because of mindset. So much of what I work on with myself and with clients is mindset. The link between Enneagram and mindset is so clearly that our mindset struggles are rooted in childhood experiences — exactly what the Enneagram helps us address. To help us uncover these mindset struggles we carry into our adult lives and into our businesses is Enneagram Coach Nicole Saunders. In ...
How to Create Excitement For Your Offer Step By Step with Gayneté Jones
October 19, 2021 06:00 - 51 minutes - 35.4 MBEpisode #196. How do you create excitement around your offer? It sounds nice enough, but what are the actual steps and strategies to get it done?! Gayneté Jones is here to share all — and she’s even pulling out her Trello board to do it. With multiple successful businesses under her belt including the online business Cubicle Ditch Academy and product-based business Best, Periodt., Gayneté knows a thing or two hundred about creating excitement. Listen now to learn her best tips for utilizing ...
Do You Really Need an OBM? Rethinking Your Team with Kristen Westcott
October 12, 2021 08:00 - 50 minutes - 34.8 MBEpisode #195. When is the right time to hire in your business? Should you hire an OBM? Is it a good idea to hire for a role that won’t generate income? It’s time to get your hiring questions answered! Business strategist Kristen Westcott is here to get into the nitty-gritty of hiring. If you’ve been thinking about hiring, press play and get ready to build your dream team. In This Episode You’ll Learn: The first thing to do when it feels chaotic in your business How to determine the right...
How to Overcome Imposter Syndrome: On-Air Coaching Call with Suzanne Dressler
October 05, 2021 09:00 - 1 hour - 41.5 MBEpisode #194. Is that nagging, negative voice in your head keeping you from going after your goals? If I’m so great, why haven’t I done this... Why should I try if I’m just... Who am I to go for that crazy, impossible goal... In this on-air coaching call, you’ll get an inside look at how to break through imposter syndrome with perspective-shifting exercises and goal-focused action. Sick and tired of imposter syndrome holding you back? Press play and find out how to ditch those I’m-not-enough...
[On Air Coaching] How to Overcome Imposter Syndrome with Suzanne Dressler
October 05, 2021 09:00 - 1 hour - 41.5 MBEpisode #194. Is that nagging, negative voice in your head keeping you from going after your goals? If I’m so great, why haven’t I done this... Why should I try if I’m just... Who am I to go for that crazy, impossible goal... In this on-air coaching call, you’ll get an inside look at how to break through imposter syndrome with perspective-shifting exercises and goal-focused action. Sick and tired of imposter syndrome holding you back? Press play and find out how to ditch those I’m-not-enough...
How to Become Fearless and Build a Global Brand with Rebecca Minkoff
September 28, 2021 07:00 - 44 minutes - 30.6 MBEpisode #193. Rebecca Minkoff created a personal brand from her creative passion, and not only did she do that, but she’s also taken it further to support female entrepreneurs and share her journey to fearlessness. Wouldn’t you love to pick her brain?! In this episode, you’ll get a look behind the scenes of Rebecca’s business and brand to find out how she keeps up with it all, why she’s all for the scrappy side of starting a business, and what you can do to bring a fearless CEO drive to your...
The Missing Link in the ‘Time-Freedom’ + ‘Sales On Autopilot’ Business Models with Marissa Lawton
September 22, 2021 12:00 - 56 minutes - 38.6 MBEpisode #192. As entrepreneurs, we often have our focus on the financial and occupational aspects of life. Marissa Lawton is here to shed light on the entire wellness wheel and how we can use our freedom as business owners to bring greater wellness into our lives. From why we need to schedule wellness days to strategies for creating balance in our businesses, this episode has everything you need to act with intention and fill your wellness cup. In This Episode You’ll Learn: How to use you...
3 Keys to Raising Your Rates Without Making Your Audience Flinch
September 14, 2021 08:00 - 21 minutes - 15.1 MBEpisode #191. If you’ve ever thought, 'No way would my clients pay more for this offer. How can I possibly raise rates? I don’t know anyone who would pay double what I’m charging' ... this one is for you! For many business owners out there, it’s true. Their audience won’t pay more. The easy thing to do is to accept that as truth and keep your prices low. But don’t give up hope! It is possible to raise your rates without making your audience flinch. In this episode, you’ll learn where to tu...
How to Actually Finish Projects, BTS of My Struggles + Favorite Solutions with Guest Host Patricia Sung
September 07, 2021 08:00 - 47 minutes - 32.8 MBEpisode #190. Do you ever struggle with finishing things? I will be the first to raise my hand high. In this episode, I’m sharing a behind-the-scenes look at how I finished the Inner Villain Voice Quiz while managing ADHD and pandemic energy lag. Joining me is Patricia Sung, host of Motherhood in ADHD! Listen now to hear our favorite strategies for getting things done, no matter the obstacle. In This Episode You’ll Learn: How Patricia opened up online as a mom with ADHD Savvy strategies ...
I Had My Best Month Ever, But What If I Can't Do It Again? (On-Air Coaching Call with Erin Alexander)
August 31, 2021 05:00 - 49 minutes - 34.2 MBEpisode #189. Picture this: you’ve just had your best month ever in business. You didn’t even think making this much was possible for you! After the celebration fades, you start to wonder. Will you ever hit this mark again? Where do you even go from here? In this on-air coaching call with web design wonder Erin Alexander, you’ll learn my favorite ways to leap out of scarcity and into abundance with a powerful combo of strategy and mindset. In This Episode You’ll Learn: What to do when you’...
[On Air Coaching] Had My Best Month Ever, But What If I Can't Do It Again? with Erin Alexander
August 31, 2021 05:00 - 49 minutes - 34.2 MBEpisode #189. Picture this: you’ve just had your best month ever in business. You didn’t even think making this much was possible for you! After the celebration fades, you start to wonder. Will you ever hit this mark again? Where do you even go from here? In this on-air coaching call with web design wonder Erin Alexander, you’ll learn my favorite ways to leap out of scarcity and into abundance with a powerful combo of strategy and mindset. In This Episode You’ll Learn: What to do when you’...
How to Put Productivity on Autopilot with Ashley Brown
August 24, 2021 05:00 - 1 hour - 47.1 MBEpisode #188. If routine is the key to finding calm in a time of chaos, you can count me in! I may consider myself routine-resistant but Ashley Brown of Routine and Things has me totally inspired. Ashley is all about helping women consistently live their happiest life, one routine at a time. From your business to your personal life, routine can be a form of wellness and something that helps you enjoy life. Listen now to learn everything about building routines that help you find calmness in ...
[On Air Coaching] How to Decide When to Make a Big Leap with Alli Williams
August 17, 2021 06:00 - 52 minutes - 36.3 MBEpisode #187. When is the right time to take a big leap in your business? Whether it’s quitting your full-time job and jumping into your own business or making a huge pivot in what your business offers, figuring out the right move can leave you paralyzed. In this on-air coaching call, you’ll learn some of my best tips for making a big move as I talk with Alli Williams of FinanciALLI Focused. We get into the numbers you need to know before a big change AND the mindset of what you want your li...
How to Decide When to Make a Big Leap: On-Air Coaching Call with Alli Williams
August 17, 2021 06:00 - 52 minutes - 36.3 MBEpisode #187. When is the right time to take a big leap in your business? Whether it’s quitting your full-time job and jumping into your own business or making a huge pivot in what your business offers, figuring out the right move can leave you paralyzed. In this on-air coaching call, you’ll learn some of my best tips for making a big move as I talk with Alli Williams of FinanciALLI Focused. We get into the numbers you need to know before a big change AND the mindset of what you want your li...
How to Break Through Resistance with Christine Terrio
August 10, 2021 08:00 - 39 minutes - 27.3 MBEpisode #186. How can we apply living simply to our businesses? Christine Terrio is here to share her S.I.M.P.L.Y framework and help us get unstuck in our businesses and beyond. In this episode, we chat about signs you may be stuck and stagnant, how to break yourself out of that state, and a new perspective on everyday life to motivate yourself in your business even if you consider yourself a procrastinator. Ready to get clear on your day-to-day life and simply live? Listen now to get a fres...
Using the Welcome Box Strategy to Delight Your Clients/Students with Julie Ball
August 03, 2021 06:00 - 46 minutes - 32.1 MBEpisode #185. What if your business offered digital AND physical products in tandem? Subscription box guru Julie Ball is here to share how combining physical and digital offerings creates a unique experience for your clients. Listen now to find out why you might want to consider going physical, how to choose products your clients will love, and what it takes to deliver an unforgettable client experience no matter what business you’re in! In This Episode You’ll Learn: Why adding a physical ...
Upleveling Your Personal Brand with Phil Pallen
July 27, 2021 10:00 - 47 minutes - 32.9 MBEpisode #184. You are probably familiar with the term personal branding, but now it’s time to dig deeper. Phil Pallen is an expert brand strategist who gets to the root of how you show up and what you crave most in your business. Ever thought about personal branding as a way to manifest your business goals? Listen now for loads of inspiration on bringing your vision to life through your ah-mazing personal brand. In This Episode You’ll Learn: How personal branding digs deeper into your true...
Using Wealth Dynamics to Unlock Your Fastest Path to Wealth, Flow, and Fulfillment with Diane Mayor
July 20, 2021 08:00 - 59 minutes - 40.7 MBEpisode #183. When you choose your business model, are you thinking about what works for industry leaders or considering what works best for you? Diane Mayor is here to help you find your superpower and use it to build a business that doesn’t lead to burnout. In this episode, we chat about why so many business owners get stuck following a mentor’s business model or creating offers that just sound good but aren’t the most profitable. If I know one thing, it’s that business isn’t a one-size-fi...
How to Stand Out and Create a Bond with Your Audience with Sandy Waters
July 13, 2021 08:00 - 52 minutes - 36.1 MBEpisode #182. As business owners we’re all broadcasters, so why don’t we learn some personal branding secrets from the broadcasting business? Sandy Waters is a co-host of one of the longest-running morning radio show teams and a podcaster herself. She teaches business owners how to use radio techniques to engage their audience and inspire loyal fans. Whether you’re hosting a podcast, creating content, or just showing up for your community on social media, you’ll be able to use these expert t...
How to Double Your Rates (And Have People Actually Pay Them!)
June 29, 2021 09:00 - 11 minutes - 7.97 MBEpisode #180. In the online marketing space, you likely have seen a lot of people preaching about doubling your rates - and doubling them again. And that sounds good and all, but the question is how. How do we actually do this? There's a lot that goes into raising or doubling your rates. Do you do exactly what you’re doing now and just raise your rates? Can you really charge that much? In this episode, I talk about the mindset that goes into doing just that. Are we shifting our offers? Ho...
Creating Marketing Systems & Meaningful Metrics with Natasha Vorompiova
June 24, 2021 09:00 - 43 minutes - 30 MBEpisode # 179. What if you used the numbers behind your marketing efforts to make better business decisions? This is one area that can be challenging for business owners because when we think of marketing, we don’t always think about systems. Natasha Vorompiova is a metrics whisperer who loves to know all the numbers behind marketing and use those to drive decisions! Wish you could systemize and simplify your marketing efforts? Listen now to learn more about optimizing marketing in your busi...
Uncovering Your Money Blocks with Emily King
June 15, 2021 09:00 - 44 minutes - 30.3 MBEpisode # 178. When you’ve got your business going and money coming in, sometimes it’s hard to see the money blocks still holding you back from abundant success. To shine a light on your money personality and its effect on your business, wealth and abundance coach Emily King has joined us today. Emily and I dig into all things money, savings, taxes and more in this episode. Listen in now to reframe the way you think about money in your business! In This Episode You’ll Learn: How to find th...
Is the Summer Slow Down Inevitable? (Replay)
June 08, 2021 09:00 - 25 minutes - 17.8 MBEpisode #177. It’s time for a PSA on the summer slump, Gals! Tell me, why is a season that’s so full of growth and abundance associated with slow business growth? I’m here to tell you that summer is coming… and it doesn’t have to be bad for your business. I will be the first to raise my hand and say the summer slump was something I believed wholeheartedly for a period of time in my business. Because of that, the slump was a reality in my business for years. Today, I stand behind the fact th...
How the Online Education Space is Rapidly Changing | Insights + Predictions with Destinee Berman
June 01, 2021 08:00 - 47 minutes - 32.4 MBEpisode # 176. When everyone is giving away information for free, real value comes in transformation. What would it look like to add this kind of offer into your existing business? Destinee Berman is here to chat all about online education and the trends that will define our industry. Destinee helps business owners scale their life’s work with online courses and schools. Could that be your next move? Listen now to find out what’s happening in the online education space and if it could be you...
Scaling Your Personal Brand with a Team with Meg Casebolt
May 25, 2021 09:00 - 52 minutes - 36 MBEpisode #175. How do you grow your brand without losing (or outsourcing) your personality? Scaling and evolving your brand can be a tricky transition, especially when new team members become part of your brand. What can simplify this transition? How do you grow a business that’s based on you but not done by just you? Meg Casebolt and I chat about this business brand evolution and what it looks like in our own businesses in this episode of the Go-to Gal podcast. In This Episode You’ll Learn:...
How to Sell in Your DMs Without Being Spammy with Victoria Boyd
May 18, 2021 08:00 - 33 minutes - 23.2 MBEpisode #174. There is so much opportunity for selling in Instagram DMs, but at the same time, we've all had those really sleazy, spammy sales attempts in our own inboxes. How do we utilize DMs as a sales tool without coming off the wrong way? Victoria Boyd is the queen of this fascinating tactic and she’s here to share her secrets! Listen now to learn how to get your audience to actually welcome you in their DMs and the keys to pivoting a conversation into a sale. In This Episode You’ll Le...
Creating Your Own Opportunities for Success with Beth Nydick
May 11, 2021 07:00 - 44 minutes - 30.6 MBEpisode #173. Have you ever heard someone talk about these amazing business opportunities they created simply by making the ask? I’m thrilled to have Beth Nydick share her incredible experiences creating opportunities and totally going for it — because we don’t talk about this kind of thing enough! Beth is a publicity strategist who helps her clients show up authentically and vulnerably for media features their business can leverage for clients, credibility and cash. Listen now to learn Beth...
Sensitive + Successful: How To Manage Your Energy as a Personal Brand with Melody Wilding
May 04, 2021 08:00 - 49 minutes - 33.8 MBEpisode #172. Could you be a sensitive striver? For those that feel everything deeply, yet still want to make a positive impact on the world, the term ‘sensitive striver’ might just describe you perfectly. To dive into this fascinating personality profile, I’m chatting with Melody Wilding. Melody has coined the term ‘sensitive striver’ and in this conversation, we talk about what it means to run a business with this personality and what you can do to best manage your energy when the world fe...
Managing Biz Finances Can Be Fun with Melissa Houston
April 27, 2021 05:00 - 45 minutes - 31.5 MBEpisode #171. Say hello again to Melissa Houston! In our last conversation on the Go-to Gal podcast, we learned how Melissa grew her business through big publicity. Now, it’s time to dig into her expertise as a CPA and learn how managing your finances can actually be fun. Listen now to find out what it takes to really hit your income goals and the simplified financial steps you can take to get there. In This Episode You’ll Learn: How managing your business finances can actually be fun Wha...
Increasing Your Social Media Engagement (without the overwhelm) with Andréa Jones
April 20, 2021 10:00 - 47 minutes - 32.7 MBEpisode #170. How should we be thinking about social media as algorithms and apps constantly change? Andréa Jones is a social media expert helping passion-led business owners use social media as a tool to grow their business. I could jam about social media with Andréa all day, but instead we got to the nitty-gritty of what you really want to know. How is social media changing? What’s the best way for us to show up? How often does it make sense to talk about the social issues we really care a...
Pivoting Your Business Model with Sarah Masci
April 13, 2021 10:30 - 54 minutes - 37.3 MBEpisode #169. Sarah Masci helps designers and other service providers pivot to a day rate business model just like she did in her career as a web designer. The fun part is, that while Sarah teaches other entrepreneurs how to shift their business model, she’s been shifting her own. In this episode, Sarah and I talk about why you might consider a day rate business model, the challenges of making any business model switch and what to consider as you move forward with a new plan. In This Episod...