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Episode 3. How to Scale by Doing the “Unscalable” with Nathan Barry
Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs
English - January 21, 2019 08:00 - 47 minutes - 65.3 MB - ★★★★★ - 147 ratingsBusiness Health & Fitness online marketing entrepreneurship personal brand Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Im pretty sure that most of you have either heard about ConvertKit, are thinking about using it, or are already raving fans. Todays guest is the Go-To Guy behind ConvertKit – Founder and CEO, Nathan Barry. This isnt a typical interview with Nathan though, and we actually dont really talk much about email marketing. Nathan […]
The post Episode 3. How to Scale by Doing the “Unscalable” with Nathan Barry appeared first on Jaclyn Mellone || Go-To Gal Podcast.
Im pretty sure that most of you have either heard about ConvertKit, are thinking about using it, or are already raving fans. Todays guest is the Go-To Guy behind ConvertKit – Founder and CEO, Nathan Barry.
This isnt a typical interview with Nathan though, and we actually dont really talk much about email marketing.
Nathan opens up to share his entrepreneurial journey with us – how he was able to make 6 figures selling ebooks – and how he made the pivot to starting Convertkit. He also breaks down the exact strategy that he used to grow ConvertKit to 10K/mo recurring revenue. (Hint: This strategy can be applied to most businesses and you might just want to steal it!)
He also shares with us the success ConvertKit is having now, and how was was able to make the shift to fully BE the CEO.
Some of my favorite quotes:
You have to fulfill the promise that you made to people.
It needs to get the job done and be fun, fast and easy to use.
But a lot of the community comes from how you go about doing business.
All of that growth and success and the reach
comes from doing consistent work every day for a very long period of time.
Gems:
How Nathan got into starting ConvertKit.
Teaching skills to people who have money and spending power.
On building email lists: The audience that youve grown might be different than the audience that you want. You then have the task to filter down that group.
How Nathan dropped other initiatives and focused on ConvertKit
On selling: Whenever you try to convince someone of something, they need to give you a reason theyre not gonna do it.
How taking away peoples primary objection closes the sale.
On receiving rejection: Even the people that were nos were part of your market research. You would get great insight as to what people would really wanted.
Tailor specifically to niches, go industry by industry, and turn yourself into that big fish in a small pond.
The more you narrow down and target a niche, the better. It is the easiest advice to give and the hardest advice to take.
Youre not gonna turn away business by throwing out something specific when niching.
How some people might accidentally call laziness patience.
Putting in consistent work and be willing to have a time horizon that is years long.
Tradecraft, ConvertKits publication
Inspirations:
Tim Ferris
Chris Coyier of css-tricks.com
Notable ConvertKit Users:
Gretchen Reuben
Tim Ferris
Tim McGraw
Arnold Schwarzenegger
Valuable Relationships
Sean McCabe
Caleb Wojcik
Pat Lyn
Craft and Commerce
James Clear Atomic Habits
Bryan Dell
Other Links Mentioned:
nathanbarry.com
convertkit.com
View the transcript Episode 3. How to Scale by Doing the Unscalable with Nathan Barry.
Bio: In previous careers Nathan has been a designer, author, and blogger. After learning the power of email marketing he gave up a successful blogging career to build ConvertKit. Outside of work Nathan spends his time playing soccer, woodworking, and chasing after his two little boys. Find Nathan over at nathanbarry.com and convertkit.com
The post Episode 3. How to Scale by Doing the “Unscalable” with Nathan Barry appeared first on Jaclyn Mellone || Go-To Gal Podcast.