“I think Pinterest is the perfect search engine social media platform for content creators and businesses to repurpose their content, whether that’s on Instagram or Facebook. I feel like Pinterest isn’t the first social media platform you go to, but it’s like the second.” (11:12)

“A lot of marketers think that Pinterest is for young people – It’s not. It services a lot of demographics.” (12:52)

“You just don’t want to put out any photo and any video [on Pinterest]. You really have to make sure you’re telling a story, and you want to have a hook in it so that the person that is looking at the content will want to click for more.” (13:10)

“Video is the king of content right now. It is literally driving so much traffic to brands’ websites and their social media accounts.” (14:27)

“Paid advertisement is such a huge part of social media. Of course, you can grow organically, but at the end of the day, I feel like paid media will always be the helper to get you a step forward.” (16:34)

“The rule of thumb is to pin 5-12 pins a day to kind of keep your account active so that your users are coming back to see what you’re pinning and drawing inspiration from you.” (17:20)

“Paid media is not too hard on Pinterest. And like I said, you just really have to have a strategy with it and make sure that you’re constantly pinning, even if you have paid media running too.” (20:40)

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