“A lot of people kind of bristle at [choosing a social media platform to focus on] because they’re like ‘I’m going to be on everything.’ That’s honestly a great way to shoot yourself in the foot because trying to do it all, you typically burn out within a week or two.” (6:01)

“If you have two [social media platforms] that you’re mainly focusing on, when something changes in the algorithm you can adapt really easily, but it can be very difficult if you’re on all platforms.” (9:04)

“Instagram has really been pushing Reels lately, and so it would be really wise to make a couple of Reels so that you definitely can increase your engagement on Instagram.” (9:29)

“We really advise against [planning your content more than a month in advance] because things change so quickly that you could basically do all that work for nothing.” (9:48)

“A couple tips [for planning out content] is to not forget to pay attention to what’s going on in the news. Pay attention to what holidays are coming up. If those are relevant to your brand, make sure to address those within your social media plan.” (11:52)

“If you’re not scheduling your content, you need to. It really helps you be thoughtful about it, as well as to post at optimal times. Look into the insights on your platforms and see when is my audience actually active, and schedule your posts in those times.” (16:45)

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