Well with a podcast, I can be out working in the garage, I can be mowing the yard, walking the dog, all of the things. It just gives your audience a different way to consume that content. (9:49)

Whenever you are listening to a podcast, it is a very, honestly, a very intimate moment because you're in their ears. And so it's just like music. I mean you know when I was a kid, like headphones listening to the music, it seemed more intense and it seemed like you were kind of in this other world. And so it's kind of the same with, with spoken word like, that kind of brings you into a moment if you're a good storyteller as well, that you can obviously create a very strong connection with the person listening. (11:39)

I'd imagine that connection and loyalty and trust that's already built in. If they are consistently every single week, hearing you every single week, seeing you, they see your social posts or see your blogs, they see all your stuff. When you reach out, a lot of times they already feel that connection with you. (15:04)

Links
https://www.forbes.com/sites/allbusiness/2018/06/25/reasons-small-business-needs-podcast/#1e460e603977
https://www.smartinsights.com/digital-marketing-platforms/podcasting/why-how-to-get-started-with-business-podcasting/
https://smallbiztrends.com/2017/01/benefits-of-podcasting.html