“One thing that you do need to have is a professional headshot. That is one of those that you kind of stick out like a sore thumb in a very bad way if your headshot does not look good on LinkedIn.” (7:47)

“It’s just like any other social media platform – it’s a search engine. So, if you are trying to target specific people to connect with or potential clients, make sure that you are addressing their problem in your headline. That’s just another place to take advantage of that.” (12:29)

“Your professional summary is a place to kind of brag on yourself. Like, if you’ve worked really hard to get something, you should be able to showcase that. Don’t be embarrassed about that. Don’t shy away from it. And again, it establishes some clout for you and your position.” (14:18)

“Especially on LinkedIn, if you are just commenting on stuff – holy moly. It will show ‘Bryan commented on this, Bryan liked this, shared this,’ whatever it is. It is crazy to me how you can get in front of people who are following you.” (16:53)

“I will literally be on LinkedIn and I will just watch a three-minute video, which I would never do on Facebook or Instagram. It is a weird thing to actually get engaged with that type of content, but most of the time, I’m going [to LinkedIn] to learn. I’m going there to connect with other professionals. So it’s not just me going to be entertained or escape or something like that.” (19:21)