Gingernut Marketing
67 episodes - English - Latest episode: over 3 years ago -https://www.elephantdigital.co.uk/
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Why is my bus always late? | Interview with Lisa Pearson from Arriva Bus UK | Ep. #16
February 11, 2019 03:36 - 34 minutes - 47 MBCompletely failing to avoid the 'Why is my bus always late?' question, Phil interviews the lovely Lisa Pearson, Head of Marketing (NW) for Arriva Buses talking about her experiences of working in the marketing world. In another fascinating episode, the conversation delves into digital transformation, the importance of data in demonstrating ROI, along with building brand advocates and the importance of marketing sitting on the board. Lisa also talks about her role as a board member of the ...
The Mind of the Entrepreneur | Book Review: The E-Myth Revisited | Ep. #15
February 04, 2019 02:19 - 17 minutes - 24.6 MBIn the first of a new series of book reviews, Phil discusses one of his favourite marketing books: The E-Myth Revisited by Michael Gerber. Although from a casual read this is a book is about small business, Phil uncovers two important lessons that all marketers and entrepreneurs must understand and embrace if they are to create a winning marketing strategy. Phil is on a mission to promote the power of marketing and the importance of a well-supported marketing function within a business. Und...
Gender Inequality and Wagon Wheels | Interview with Julie Linforth | Ep. #14
January 28, 2019 02:00 - 40 minutes - 55.6 MBWhy are women struggling to progress to the board room from marketing roles and why was the Wagon Wheel akin to Woody from Toy Story? These are two key questions which Julie Linforth, Head of Marketing at McBride answers for us on todays podcast. Having enjoyed a varied and extremely successful career, Julie has delivered strategic marketing campaigns for some of the UK's most-loved FMCG brands, such as Tesco, Asda, Sainsburys, Thorntons, Brakes, Burtons Biscuits, Princes and M&J Seafood. ...
Better creative agency relationships | Ep. #13
January 21, 2019 03:16 - 38 minutes - 52.3 MBWorking with a creative agency on your marketing projects can be fraught with problems from start. Phil welcomes the Head of Client Services at Elephant Digital, Daniela Slater to the podcast to discuss how to get the best from your chosen agency partner. Dani brings to the table her extensive experience of working with clients to discuss the most common challenges, ranging from work quality and scope creep, to mis-communication and the 'shitty' email. If you enjoyed the podcast then plea...
5 lessons learnt from 5 years in business | Ep. #12
January 14, 2019 04:00 - 38 minutes - 52.7 MBAn interesting change of pace this week as Phil chats with his business and life partner, Jo Vickers as they reflect on the five key lessons they have learnt during their first five years of running and owning their digital creative agency - Elephant Digital. From almost neurotic obsession with evolving the Elephant brand every year, to the inevitable challenges of managing cashflow during the start-up phase, Jo and Phil leave no stone unturned as they discuss the (sometimes) harsh lessons ...
Building a Killer Brand! | Ep. #11
January 07, 2019 03:29 - 17 minutes - 23.4 MBWhat is a brand? What does it mean to own and develop a brand? What is the difference between brand strategy and brand identity? In this podcast we explore these questions and many more. Through some interesting case studies, Phil explores what it takes to create a killer brand and his three step brand building process. Delving into some of the most frequently asked questions around brand and the branding process, Phil answers key points such as the right time to rebrand your business, the ...
Marketing strategy made simple | Ep. #10
December 31, 2018 12:02 - 15 minutes - 21.7 MBCreating a marketing strategy for your business, business unit or product does not need to be an onerous task. Approached correctly, creating a marketing plan can be a simple, and even enjoyable process. Many marketers feel the need to over-complicate the process and many business owners fall in the trap of skipping key steps. Phil shares his extensive experience of working with businesses to create simple and powerful marketing strategies. Using his tried and tested 9 step process, Phil ex...
The world of immersive technology (AR and VR ) | Ep. #9
December 25, 2018 04:50 - 36 minutes - 50.1 MBThere are more people using augmented reality (AR) on Snapchat every day than are using Twitter in its entirety. Immersive technology is a new and exciting field currently being explored by bold and forward-thinking people such as Phil Charnock and the team at Draw & Code. For many people virtual reality is a well-known subject, but turning this technology into a commercial reality (forgive the pun...) is proving harder than it first seemed. Talking to Phil (Charnock) we start to understan...
Chill Factore | The UK's premiere ski and & snow venue | Ep. #8
December 17, 2018 03:14 - 38 minutes - 53.3 MBHilary Large joins the show to share her extensive B2C marketing experience working with leading brands, ranging from the Kingfisher Group to Very. If that wasn’t enough, six years ago Hillary took the plunge to work for herself as a portfolio marketing director and consultant, running her own business Chandott Marketing. One of her current projects is the Chill Factore – the UK’s longest indoor real snow slope. As the Part-Time Marketing Director, Hilary enjoys the challenge of bringing mo...
Build your personal brand - My five step guide | Episode #7
December 10, 2018 03:16 - 16 minutes - 23 MBWe take a break from interviewing the brightest minds in marketing to understand how to build your personal brand. Our host Phil Birss dives in this fascinating subject and explores his five steps to create a powerful personal brand. Starting with finding your niche and opening your mind to improving your subject knowledge, to creating and delivering amazing content that sets you apart. The ultimate goal is to build your personal and professional reputation as a thought leader in your secto...
My marketing journey | Phil's career, stories and lessons learnt | Ep. #6
December 02, 2018 06:27 - 33 minutes - 46.7 MBWe take a break from interviewing some amazing marketing people to get to know the host of the Gingernut Marketing Podcast, Phil Birss. Putting the proverbial shoe on the other foot, Phil decides to interview himself and tell us a little more about his career in marketing over the last 10 years. Starting in 2008, with a semi-successful attempt to build a website for his father's business The Daily Maid. From redundancy in 2009, to learning his trade in search marketing and web development...
Chester Zoo | Building a world-class visitor attraction | Ep. #5
November 26, 2018 12:11 - 40 minutes - 56.1 MBHow do you balance the needs of a world-class visitor attraction with a charitable mission to prevent extinction around the globe? Here to answer this question is Caroline Sanger-Davies, Director of Marketing at Chester Zoo. This was a really exciting and inspirational interview with Caroline, as she talked through the history of the zoo, it conversation objectives and its revenue generating programmes, all designed to bring in much needed funds to support their charitable goals. Chester Z...
The Royal Albert Dock, Liverpool | Ep. #4
November 16, 2018 19:16 - 38 minutes - 53.4 MBA fascinating insight into the world-famous landmark that is the Royal Albert Dock, Liverpool. In a frank conversation with Chief Executive, Sue Grindrod. Phil and Sue discuss the historic impact of the dock, when 40% of global trade passed through Liverpool’s docks in the late 19th century, through to the modern day where the dock is a tourist destination, an iconic location and an internationally recognised brand. Sue and Phil discuss "What is a brand? What makes a brand? And how do you ...
If you build a circus, they will come | Ep. #3
November 05, 2018 16:38 - 40 minutes - 92.7 MBIntroducing our interview with the Ringmaster himself - Andy Kent, CEO of Angel Solutions. Angel Solutions creates innovative web-based applications to help teachers and school leaders work quicker and more efficiently. Andy talks about building the Angel Solutions brand over the last 19 year, their circus-themed office, some clever marketing campaigns and his thoughts on how to encourage collaboration and innovation in a business. From 'lumpy mail' to giving Russell Crowe (Gladiator) his ...
Creating an effective social media strategy | Ep. #2
October 29, 2018 14:54 - 33 minutes - 76.4 MBPhil Birss is the co-founder and managing director of Elephant Digital, a leading brand, web and digital marketing agency based in Liverpool. Phil has a passion for all things brand and marketing, and focuses on creating value in businesses through storytelling and creative campaigns. In this talk, Phil discusses the importance of storytelling and crafting an engaging message for your social media campaign. This talk takes the basics of social media, as a route to market for your product/co...
Marketing commercial office space | Ep. #1
October 29, 2018 14:07 - 37 minutes - 85.8 MBWe sat down with Chris Musson, Chief Executive of Liverpool Science Park to discuss his digital transformation journey promoting one of Liverpool's 'best-kept secrets' in terms of commercial office and laboratory space. Since joining Liverpool Science Park in 2009, Chris has transformed the park from a publicly funded project into a self-sufficient, profit-making, commercial enterprise. In his spare time, Chris loves loading the car to travel round Europe as well as being a Director of his...
Welcome to the Gingernut Marketing Podcast
October 29, 2018 14:05 - 4 minutes - 10.8 MBWelcome to the the Gingernut Marketing Podcast and thanks for tuning in! Created and hosted by strategic marketing consultant Phil Birss, the Gingernut Marketing Podcast aimed to be an entertaining and insightful weekly podcast full of engaging conversation and practical advice. Featuring interviews with the brightest minds in business and marketing alongside thoughts and practical advice from Phil himself, this podcast is one not to be missed. If you enjoyed the podcast then please sprea...