081 - Delivering a Shock and Awe Experience with Diane Campbell of Gratitude Goodies
Gift Biz Unwrapped
English - October 24, 2016 12:00 - 40 minutes - 56 MB - ★★★★★ - 192 ratingsEntrepreneurship Business Education How To business entrepreneur entrepreneurship marketing entrepreneurs interview entrepreneuronfire finance leadership career Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Diane Campbell is the CEO of Gratitude Goodies, LLC.
Diane has always had a passion for food and creativity. She recognized that a core value was missing in corporations across America … that was saying “thank you.” So she focused on the concept of building stronger relationships within businesses by expressing gratitude through delicious gourmet gift baskets.
What started as a homebased business, today operates out of a 1,500 square foot facility. Gratitude Goodies, LLC has been providing meaningful ways to say thank you to clients in Atlanta and across the nation for 8 years.
Diane is married to Dan and soon they will be celebrating their 28th wedding anniversary. They have three daughters, two grand kids, and a dog named Nugget. She enjoys cooking, travel, quilting, and sharing her business knowledge with other entrepreneurs.
Business InspirationBeing a “foodie” was the initial inspiration behind Gratitude Goodies. [4:30]
The original idea and the reason for change. [5:43]
Candle Flickering MomentsThe drama behind purchasing another gift basket business [27:10]
Business Building InsightsAdvice on being homebased and getting started in business. [7:43]
The business plan discussion including budgets and social media plans. [8:44]
Networking is the most important business building activity Diane does. [10:59]
Why and how she moved out of her house to a production facility. [15:02]
A full description of Diane’s staff and the responsibility breakout. [18:34]
All about staying focused on the core business. [22:22]
The importance of systems and her basket “build list.” [23:22]
The Shock and Awe Experience. [30:30]
Success TraitTenacity and sticking to the plan is most important. “Do what’s right, even when it hurts.” [32:23]
Productivity/Lifestyle TooliMovie – It’s never been easier to make videos. Just choose the clips you want to use. Insert titles, add effects, and create a full soundtrack with powerful tools that are as simple as drag and drop.
Valuable BookE-Myth Mastery by Michael E. Gerber
Gratitude Marketing by Michael F. Sciortino
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