Gift Biz Unwrapped
1,232 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 192 ratingsHave you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key!
In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers.
You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here.
Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?"
Have you started your business but it's not progressing as you had envisioned?
Are you confused about Etsy, Amazon Handmade and Shopify platforms?
What about email marketing and Facebook or Instagram ads for attracting sales?
There is so much to know it can be overwhelming and confusing.
I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream.
At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales.
A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday.
I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.
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Episodes
418 – Managing Through Life Changes and Updates to Continually Serve You!
April 15, 2023 10:00 - 14 minutes - 20 MBThere are times for change. It happens in business and life overall and opens the path for new experiences and advancement. Today I want to share with you such a change. This is the last episode of the Gift Biz Unwrapped podcast. Over these last 8 years and 545 episodes, we’ve covered every topic currently out there that applies to starting and growing a handmade product business. We’ve heard from amazing expert guests who didn’t hold back with their knowledge and expertise. We’ve also he...
Tips & Talk 110 – 32 Questions
April 12, 2023 10:00 - 9 minutes - 7.99 MBI’ve heard it said that the answers you seek in life are only as good as the questions you ask. Because so much goes on in our heads, sometimes our thoughts are trying to answer the wrong questions. Or you get in a brain spin and ideas go round and round randomly without even attempting to answer a specific question. To make some sense of this random thought behavior, I decided to put together sets of questions to ask that will help reflect on your handmade product business journey. Some won...
417 – The Role of Your Website in Your Handmade Product Business
April 08, 2023 10:00 - 26 minutes - 36.9 MBWhat is the role of your website in your handmade product business? Let's talk about this, because my answer may surprise you. The biggest misconception of eCommerce is the idea that putting up a website is the “do all, end all” of getting sales online. In reality, it’s just the beginning. Many people are shocked when they put so much time into getting their website set up, and designing the perfect layout before finally pushing the live button … but no sales come in. This situation is one...
Tips & Talk 109 – The BEST Thing You Can Do to Increase Your Sales
April 05, 2023 10:00 - 8 minutes - 6.61 MBThere are lots of ways to increase your sales but today I’m going to tell you what I believe to be the number one thing you should be doing to see your orders increase. What I have to say is going to be controversial because it goes against natural inclinations. It will feel like you’re wasting time on something small that will barely move the needle. Except you’ll think differently when you see the results. Resources Mentioned in this Episode Content for Makers Inspired! Daily Planner Sta...
416 – Raise Your Radiance to Raise Your Revenue with Angela Jia Kim
April 01, 2023 10:00 - 58 minutes - 79.8 MBToday's episode is guaranteed to bring more beauty and richness into your life. This show is a special one because it brings two different but connected messages your way. An inspiring start-up story that illustrates just how far you can go starting from your home. We also explore the ancient Korean belief about health and wellness. You'll get an inside look into self-care tips to enhance your inner and outer beauty, which then shines onto all areas of your life. Angela Jia Kim is the fo...
Tips & Talk 108 – Do You Have the Next Big Idea?
March 29, 2023 10:00 - 12 minutes - 9.96 MBI wish I would have thought of that! Or maybe you did, but now someone else has actually turned your idea into a product and it’s catching the world by storm. The old saying is true, ideas come a dime a dozen. But they don’t mean anything unless you take action. It’s the person who stops in their tracks and makes a decision to claim the new idea and follows-through with its development who is the winner. Towards that end, I’m going to share with you some ways, categories if you will, that a...
415 – Lighten Up Your Email Copy for More Opens and Sales with Liz Wilcox
March 25, 2023 10:00 - 1 hour - 87.7 MBToday’s show might just be the game changer you’ve been hoping for if you know you should send regular emails but that’s where it ends. You tell yourself you’ll get to it in the future and then bump it back week after week until it finally drops from the list. Or you’ve sent out a few emails, maybe even years ago, and just couldn’t make the connection with the effort put into results that make it worth it. This all changes right now! Liz is here to present a fresh approach to email marke...
Tips & Talk 107 – The Truth (Illusion) About Growing Your Business
March 22, 2023 10:00 - 11 minutes - 9.35 MBThis desire to stretch for more and more has been ingrained in us over the decades. The thinking that bigger is better. You were exhilarated when you made your first sale. And from there the focus was on getting another sale … and then another one. And when that happens, then you start thinking about how you can grow even faster and bigger. Always looking for that next level. Think back to why you started your handmade business. It’s because you love the act of making. Doing more of that and...
414 – A New Look at User Generated Content with Lauren Schwartz
March 18, 2023 10:00 - 49 minutes - 67.6 MBDo you know what user-generated content is and how can it help you in your handmade business? User-generated content deserves more attention because understanding and utilizing this content creation strategy can help you more easily create customer communications and add depth and variety to the messages you send out. The beauty is, user-generated content can be used in all touchpoints from social media posts, to email content and even what you include on your website. To be honest, I en...
Tips & Talk 106 – A Different Way to Look at Your Competition
March 15, 2023 10:00 - 9 minutes - 7.54 MBCompetition is not something you need to fear. There are actually advantages to being in a well-known and established industry. I explain why and how to look at your competition differently. The emotion and feeling of discomfort comes up when you don’t have a plan to tackle competitive situations. Here’s why competition is a good thing and what you can do to be the star when in the midst of all the others. Resources Mentioned in this Episode Inspired! Daily Planner Start with Confidence G...
413 – Email Marketing Strategies to Increase Sales with Laura and Adam of Pink Leopard
March 11, 2023 10:00 - 54 minutes - 75.3 MBBy now, you've probably noticed the uptick in people talking about the importance of email marketing. That's because (dare I say it?) email is even more important than social media! In fact, email is your key to predictable and growing monthly sales. It’s one thing to understand the importance of email in theory but another to know how to use it to your advantage in your business. Thankfully, today’s guests are going to shed light on this with concrete direction on the “what” and “how." ...
Tips & Talk 105 – The Power of Being Likeable
March 08, 2023 10:00 - 8 minutes - 6.92 MBBeing likeable. Sometimes that’s all you need to make a sale. And if you describe yourself as an introvert, this is a reason to push past this self-limiting label. Because you have no chance of being likeable if someone doesn’t have the ability to get to know you. 95% of buying decisions are made based on emotion. Neuroscience confirms it. Given this, why do we focus so much on talking about all the specifics of our products if we haven’t even been asked? Why not just be friendly and welcomi...
412 – Looking for an Upgraded Alternative to Etsy? with Jon Lincoln of goimagine
March 04, 2023 10:00 - 58 minutes - 80 MBIf you're looking for your first (or new) home for your eCommerce website - you need to tune in, because this episode is just for you! Today we’re talking about a new eCommerce platform ONLY for handmade creators that offers options not available anywhere else. I say they’re new but they have solid experience under their belt from the last two years of startup and growth. So, what should pique your interest? First, Jon is serious about keeping this marketplace only for true handmade crea...
Tips & Talk 104 – A Discussion on Large versus Small Craft Shows
March 01, 2023 10:00 - 10 minutes - 8.56 MBWe are so lucky in our industry of handmade to have what feels like endless options for face-to face-selling. Today let’s talk about the size of a show and how that can affect your success. You may initially thing that larger shows will bring greater results but that’s not always the case. Both large and small shows are worth considering. Testing is always the only way to know if a show will work for you … but there are things to consider to slant the odds in your favor. Resources Mentione...
411 – 150 Craft Shows in 3 Years! with Grant and Jennifer Anderson
February 25, 2023 10:00 - 1 hour - 82.4 MBThis week's show is pretty exciting. As you saw from the title, my guests have participated in 150 in-person shows over just the past 3 years! Given that level of activity, you know they have a ton of experience and a wealth of insights to share. You'll also hear about their unexpected start in business, how they merged into a husband and wife business team, and what they expect in the future. This conversation is jam-packed with great stories to learn from and what can happen if you just ...
Tips & Talk 103 – Increase Your Confidence and Enthusiasm
February 22, 2023 10:00 - 11 minutes - 9.68 MBDo you underestimate confidence and enthusiasm? I realize these are two entirely separate things, but they do go hand in hand in your business and can seriously impact your progress and the success you’ll see in the long run. Let’s define each of these first - so we’re on the same page in terms of what I’m talking about. Then I’ll go into how they affect your business and what you can do to leverage each characteristic for your benefit. Resources Mentioned in this Episode Network Ninja Ins...
410 – Start Your Handmade Business from Scratch with Robin Lee Adams
February 18, 2023 10:00 - 50 minutes - 68.8 MBI met Robin at the Chicago One of a Kind Show. She captured my attention for a couple of reasons. Her display drew me in and made me curious about her product. It’s a combination of two other products merged into one. I got just enough information to know I wanted her on the show. That’s how I like to do this when considering a guest I don’t already know. That way our conversation here is genuine. I need to know enough to ensure they’d be a good example for you and it goes from there. Robi...
Tips & Talk 102 – Are You Doing This Backwards?
February 15, 2023 10:00 - 9 minutes - 8.09 MBIt makes sense that for most things in life it’s best if you start at the very beginning, except when it comes to one very important part of your business - the messaging you use to sell your products. In this case, you want to flip the script. It's the old features/benefit story. Describing your product in this way gives them all the specifics to choose and place an order. But they may not be interested in that just yet. Here’s what’s missing with this approach. Resources Mentioned in this...
409 – Bath Bombs and a Million Dollar Amazon Business with Ashley Kinkead
February 11, 2023 10:00 - 41 minutes - 56.9 MBToday we're talking about how to start an Amazon business - or maybe collaborate with one to sell more of your handmade products. I like to present you with all sorts of options for starting a business of your own. And while we focus mostly on traditional handmade product selling, there are other ways of going about this. It’s all about what you want out of your business and how it fits overall into your full life. So, today we’re going to dig into a business model that’s a spinoff of hand...
Tips & Talk 101 – Stop Posing!
February 08, 2023 10:00 - 8 minutes - 7.11 MBWhat do you do when a camera points your way? Probably the same as most people. Do you find yourself totally changing your behavior? It’s like now you have to be “on,” and you analyze and adjust so you’re captured in the best way. While all these tricks make for great photos that show your best self and ones you don’t shy away from, they’re not the best ones for your business. What is natural for you to do when a camera is pointed your way, may send your potential customers in the opposite d...
408 – Yes! You Can Be Successful Opening a Retail Shop Today with Jessie Williams
February 04, 2023 10:00 - 51 minutes - 70.6 MBMaybe you're heard that brick-and-mortar retail shopping is dead. Don't believe it! Retail is still an option. The dream is not lost. Today you’ll hear from Jessie, a very successful owner of three shops. She started scrappy and took advantage of growth opportunities as they presented themselves. You’ll learn about the behind-the-scenes things a store owner faces, and also how eCommerce fits into her overall plan. If you’ve ever thought about opening a bakery or retail store, this one’s fo...
Tips & Talk 100 – I Had No Idea …
February 01, 2023 10:00 - 9 minutes - 7.58 MBRegardless of what you make, there’s a skill that you’ve had to perfect. There are certain critical production points or special additions you include that make your creations extra special. There are cooling times, temperature levels, material quality specs, and interesting tools of the trade. Showing these things to your customers, things they’d never have the ability to know or see otherwise, adds to their perspective of the value of your products. And this added value doesn’t cost you mo...
407 – A Brave and Unconventional Path To An Award Winning Tea Company With Jenny Tse
January 28, 2023 10:00 - 1 hour - 90.5 MBThe way Jenny got into her business is fascinating … not a traditional path by any means. As you listen to her story, notice how she encounters decision points along the way and leaps into the opportunities that present themselves. Scary? Yes, by her own admission. But also, exciting and with each win, she gains more and more confidence in herself. She says she tests herself by entering into situations to “make myself the most uncomfortable possible.” Along the way, she hits cultural obst...
Tips & Talk 99 – How Will It Fail? And I’m Not Talking About Your Business …
January 25, 2023 10:00 - 5 minutes - 4.91 MBHow will it fail? At first glance, you may think I’m referring to the success of your business. Actually, I’m not. I’m talking about your product. And now you’re saying, “Not MY product!” I make it myself with quality materials not to mention my top-notch professional creation skills. Hold tight. I know all this is true. But your product can fail because of things that are completely out of your control. Here’s what I mean and what to do about it. Resources Mentioned in this Episode Inspi...
406 – It’s National Bakers Crafters Makers Day!
January 21, 2023 10:00 - 18 minutes - 25.1 MBToday (January 21) is National Bakers Crafters Makers Day. A time to recognize, uplift, and celebrate YOU! (And, by the way, that means ALL handmade makers whether it’s a hobby or you’ve turned what you make into a small business.) It's been 3 years since I established this official national day. Each year, we do something a little bit different to celebrate. Whether you've participated before or this is your first one. Either way, I'm thrilled you're joining us! And I want to tell you abo...
Tips & Talk 98 – How to Celebrate National Bakers Crafters Makers Day
January 18, 2023 10:00 - 6 minutes - 5.44 MBNational Bakers-Crafters-Makers Day celebrates ALL handmade creators of the world! Being a maker yourself, you know that what you create originates in your soul. It’s very existence requires your imagination, passion and skill. And when you present your creation, the final result provides happiness for both you and the person who receives and uses your handmade products. This act of providing happiness is something the whole world needs - especially right now. National Bakers Crafters Makers...
405 – How to Increase Customer Retention with Kerri McDonald
January 14, 2023 10:00 - 50 minutes - 68.8 MBHere's possibly the most important thing you can do to grow your business. Learn how to retain customers who have already purchased from you so they buy again. Of course, some customers will drop off, month to month, or be one-time purchasers. But the strategy you'll hear about today can STOP that constant search for new customers every month! Kerri dove head-first into e-commerce over four years ago, driving her first brand to eight-figure status as Director of Marketing in less than t...
Tips & Talk 97 – But Do You Really Need It?
January 11, 2023 10:00 - 9 minutes - 7.93 MBHere’s a thought to keep in mind as you go about upgrading your business processes in the months ahead. It will make you smarter with your decisions and save you time and money because it prevents you from piling up unnecessary costs without realizing it. Skill and feature creep happens when you add new things in various areas of your business either that never get used or duplicate what you already have. By consciously recognizing the potential for this to happen, you’re more likely to make...
404 – Identify, Create and Bring a New Product to Market with Kristina Schlegel of Make Bake
January 07, 2023 10:00 - 55 minutes - 75.9 MBMy guest Kristina identified a need in the market (a “pain point” if you will) that inspired an idea for a product that could fill the gap. In this episode, she shares her journey to identify, create, and bring this new product to market. Including all the ups, downs, pivots, and even what's coming up in the future. I'm so excited for you to listen to this one. I'll bet it's even a product you'll want to try! Kristina is a creative product & marketing strategist with over 20 years of crea...
Tips & Talk 96 – Goals Only Work if You Do THIS
January 04, 2023 10:00 - 10 minutes - 8.2 MBGetting your dreams on paper makes them more likely to come true. Setting intentions is the direct path to manifesting what you want. Journaling, creating a vision board or closing your eyes and imagining yourself achieving what you’ve set out to do are various actions to take as you let your dreams swirl around in your mind. All of these are worthwhile activities to bring your desires into reality. But there’s more to it than that and this is where our wishes for what could be remain just...
403 – What Will the Chapters of Your Life Be in 2023? with Jen Hardy
December 31, 2022 10:00 - 54 minutes - 74.6 MBHave you ever wished you could somehow redo your life without all the challenges that you had to overcome? The reality is, even if we wish for it, nobody signed an agreement with us that all our days will be smooth and happy. Not one person on earth gets that luxury (although some lives are easier than others, no doubt). Today, we're talking about why we shouldn't wish away the challenges of our life. Why? Because that’s how we got to where we are today. Instead, let's learn ways to man...
Tips & Talk 95 – Are You Being a Responsible Guardian of Your Business?
December 28, 2022 10:00 - 10 minutes - 8.49 MBStarting a business is often compared to having another child. You’re responsible for its vitality and the one who sets the vision, plans the strategy and has the final vote on all the decisions. The life of your business is in your hands. Have you ever thought about it this way? And along with that, are you treating your business as a responsible guardian? Just as you do everything (in your control) to ensure your son or daughter doesn’t go off track, you should be doing the same for your c...
402 – How to Live a More Enriched and Peaceful Life with Teresa McCloy
December 24, 2022 10:00 - 53 minutes - 73.1 MBIt's Christmas Eve! And I always love to give you something extra special for the holidays. In years past, we've had some Christmas stories from author Heidi Swain, an explanation for holiday traditions that might surprise you, a popular Christmas poem (revised by yours truly) to reflect small handmade businesses, and some other fun spins for the holidays, as well. Check out my list of favorites below if you'd like to go back and take a listen. This year, I decided to do something that's s...
Tips & Talk 94 – Ignore the “What If’s”
December 21, 2022 10:00 - 9 minutes - 7.39 MBI have a story for you about a friend I met years ago through the Chamber of Commerce. You’ll be as surprised as I was when I tell you. After this event I'm going to share with you, Alan could have kept looking back and wondering what his life would have been like if he’d made a different choice. Did he? Nope! Alan demonstrates 3 solid life lessons based on his experience and where he is today. Good things for us all to reflect on and learning to take into our futures. Resources Mentioned ...
401 – Influencer Marketing – Word of Mouth at Scale with Yash Chavan
December 17, 2022 10:00 - 1 hour - 82.6 MBI'm sure you've seen an influencer on Instagram, TikTok or YouTube share a product, and then their fans all rush out and buy it. Imagine how that would feel if it were YOUR product being shared! That's what today's episode is all about - how you can multiply the power of word of mouth by working with an established influencer. Yash is the founder of SARAL - a tool for eCommerce brands that makes finding, managing, and monetizing influencers simple. He's an engineer by training, but a mar...
Tips & Talk 93 – How Best to Listen to THIS Podcast
December 14, 2022 10:00 - 7 minutes - 5.81 MBWhether you are a first time listener or have been with me from the very beginning, the amount of content here can be overwhelming. How do you find an episode you heard a while back and now want to revisit? Or what if you’re after a specific topic that didn’t apply when it first aired but now makes sense to integrate into your business plan? I've got solutions to both of these situations for you. Which lead me to thinking, about how you can get the most out of listening to my podcast overal...
400 – How to Attend Trade Shows to Get Wholesale Accounts with Jim Cermak
December 10, 2022 10:00 - 54 minutes - 75.1 MBWould you love to get your products into local or regional shops and boutiques? Or do you dream of bigger wholesale opportunities? Either way, exhibiting at a trade show brings you face-to-face with buyers who are looking for new brands to feature in their stores. But what's involved? How do trade shows actually work? Jim is here to answer these questions. Jim Cermak is a trade show trainer and consultant who helps businesses make more money at their shows and events. He’s also the hos...
Tips & Talk 92 – How to Negotiate with Customers
December 07, 2022 10:00 - 13 minutes - 10.5 MBNegotiating is a valuable skill to have. It’s made strongest when you think about and plan for it ahead of time. By having strategies and pre thought through actions in your back pocket, you won’t give away the house or feel taken advantage of. Instead, you can lead the conversation, offer options that fit the situation and stay in control - cool, confident and collected. You’ll find yourself negotiating mostly around 3 things. Price, Freebies or Add-ons and Returns. Let’s talk about options...
399 – Is Wholesale the Right Sales Strategy for Your Handmade Products? with Katie Hunt
December 03, 2022 10:00 - 49 minutes - 68.3 MBHave you ever considered how wholesale can fit into your current business plan? Today's show is going to help you decide if selling wholesale is the right choice for your handmade business. You may think it isn't right for you, but once you listen to this show - you might discover it's not as out of your reach as you thought! Katie Hunt is the founder of Proof to Product, a podcast host, business strategist, and community builder for product-based business owners. She brings experience, e...
Tips & Talk 91 – Expect THIS to Happen
November 30, 2022 10:00 - 8 minutes - 6.94 MBExpect this to happen after you start. And you’re not alone, it happens to everyone. What am I talking about? Heidi who started making wedding accessories and now sells holiday ornaments and diy kits boutiques. Sheila who started a gift basket business out of her house and now owns a building that includes a home goods retail shop in addition to her gifting business. Amy who began selling marshmallows directly to consumers only to find wholesale was really where it’s at for her. The trut...
398 – The StartUp Story of Little Rebels with Marjorie Spitalnik
November 26, 2022 10:00 - 53 minutes - 73.5 MBHave you ever wondered how the dolls you see on store shelves come to be? Today you're going to hear the details behind the story of Little Rebels dolls, how MJ (short for Marjorie) came up with the idea, and everything it took to get to where she is today. Particularly impressive is the detail that MJ put into the look of the dolls and how she committed BIG time to a large retailer, literally inventing a program on the fly while keeping her fingers crossed that it could actually be done. ...
Tips & Talk 90 – My Happy List and Why It’s Important
November 23, 2022 10:00 - 11 minutes - 9.19 MBWhy am I sharing my favorite daily life things with you? Because I want you to think about yours! I found that once I wrote down this list, I gained even more pleasure in all the activities. I’d say to myself, this is one of the things on my list. How fortunate am I right this minute to be doing what I love? It’s really true that the small things bring the most happiness. The things that make up our day to day minutes as we pass through time. By recognizing what these are for you, you’ll fi...
397 – Talk about the Most Creative Art Technique! with Stephanie McDairmant
November 19, 2022 10:00 - 53 minutes - 73.3 MBIn this episode, hear an extraordinary story of business development and discover what may be the most creative art technique you've ever heard of! Stephanie's discovery of a unique talent after a long season of caregiving helped bring her out of deep depression and has given her a new career and purpose. She is a self-taught artist and the owner of Canary Artwork, having invented what she’s coined the "Ruach Technique," which uses her breath and acrylic paint to create bold abstracts Alon...
Tips & Talk 89 – It Only Takes 5 Minutes to Make a Major Impact
November 16, 2022 10:00 - 8 minutes - 6.97 MBWhat would it be like if you could own a spot in someone’s mind where, whenever they thought of you, it brought up warm positive feelings. Wouldn’t it be something if you could have this effect on the people you interact with each day in your business? Imagine what it could do for your sales! Resources Mentioned in this Episode Inspired! Daily Planner CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWAR...
396 – Find the Words to Spice Up your Brand with Lucy Bedewi
November 12, 2022 10:00 - 53 minutes - 72.9 MBWhether talking or typing, do you use the same words over and over again? I definitely catch myself doing this. They're not bad words but they've become boring with overuse even though they're authentic and heartfelt. The truth is - we can all do better to bring more spice to our messaging. And that's what my guest is here to help us with today! Lucy is a personality-driven copywriter and owner of My Write Hand Woman who specializes in crafting copy for businesses that want to make a mar...
Tips & Talk 88 – How Many Customers Do You Need?
November 09, 2022 10:00 - 10 minutes - 8.38 MBHow many customers you really need to reach your sales goals? Knowing this can help guide your sales activities and reduce the overwhelm that comes with ambiguity - not knowing where you’ll find people to buy your products and leaving things up to chance. This number is also the basis for gaining confidence because you understand and can put in place various ways to get the number of customers you need. As an added bonus, it also may prompt you to relook at your pricing, production, staffing...
395 – Can I Be On Both Shopify And Etsy? With Heidi Wicks
November 05, 2022 07:00 - 48 minutes - 66.5 MBDo you wonder whether to use Etsy or Shopify for your handmade business? Guess what? You don't have to choose - you can do both! My guest today shares how she has set up both platforms for her business and is also looking into selling wholesale. Heidi is the owner and designer of all the products offered at Bark Beetle Niceties. She started out with bridal & flower girl accessories and later began making holiday ornaments. These ornaments quickly became her best sellers and it’s now the f...
Tips & Talk 87 – Do You Know About Touchpoints?
November 02, 2022 10:00 - 5 minutes - 4.92 MBEver wonder why experts recommend so many different ways to get the word out about your business? Can’t you just sell at craft shows and call it a day? Yes, of course you can. As the owner of your business you can do anything you want. But this isn’t how the most successful brands behave. They utilize different methods of reaching out to customers and integrate them together to form an even more powerful approach to communicating and attracting customers. Here’s why. Resources Mentioned in ...
394 – A New Way to Get First Time Customers to Buy Again with Monica Sharma-Patnekar
October 29, 2022 10:00 - 51 minutes - 71.3 MBDid you know it costs 5x more to convert a new customer than to get additional orders from a past buyer? And if you can get just 5% of your first-time customers to buy again, it can increase your profits anywhere from 25-95%. These stats say it all - it definitely pays to learn how to turn first-time customers into repeat buyers! On the show today, you’ll hear about a strategy you most likely haven't heard of before. And best of all - it doesn't cost any money, just your time! Monica i...
Tips & Talk 86 – 6 Tips to UP Your Email Game
October 26, 2022 10:00 - 11 minutes - 9.59 MBThere’s more to this email thing than just sending them out regularly. If you haven’t gotten started with email yet, wait no longer. You’re leaving money on the table. Struggling with what to say in your emails? I’ve got you covered there in my Tips & Talk episode #83. Today let’s take email marketing up a notch. I’m going beyond the basics to help you put even more power into your email efforts. Here are 6 ways to up-level your email game. Resources Mentioned in this Episode Inspired! D...