051 – Make YOUR Product Idea a Reality with Maya Liberman
Gift Biz Unwrapped
English - March 28, 2016 10:00 - 47 minutes - 64.7 MB - ★★★★★ - 192 ratingsEntrepreneurship Business Education How To business entrepreneur entrepreneurship marketing entrepreneurs interview entrepreneuronfire finance leadership career Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Maya Liberman, inventor of Shape+Store freezer containers, is on a mission to make homemade meals more convenient than fast food!
Starting from a love of baking, she first invented a container that would portion and freeze homemade cookie dough. From there the product line grew as she realized that her freezer containers can make everyday meal preparation quick and easy.
Maya lives in Ontario, Canada with her husband, 2 girls, and pet bunny.
Motivational Quote
Business Inspiration
How Maya got the idea for Shape+Store [5:31]
Candle Flickering Moments
What she did when the numbers wouldn’t work out with her manufacturer [11:50]
The story behind the challenges with the first sales [20:52]
Product Development Insights
Identifying manufacturers [7:21]
The financial aspect of creating Shape+Store products [13:01]
All about Kickstarter Campaigns [14:16]
Inventory Decisions [17:27]
Maya’s take on independent versus chain store sales [23:54]
Sales and Marketing
The key to selling on Facebook [29:42]
A surprise Facebook learning [30:48]
The invaluable in-store video program [32:21]
Success Trait
Her motivation to always push the envelope and ask … “Why not?” [35:17]
Productivity/Lifestyle Tool
Facebook – A social networking website that makes it easy for you to connect and share with your family, friends, and customers online.
Valuable Book
The Confidence Game: Why We Fall for It . . . Every Time by Maria Konnikova
Contact Links
Website
YouTube
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