Get Radical With Your Business artwork

Get Radical With Your Business

187 episodes - English - Latest episode: 4 months ago -

This show is for content creators who want to monetize their passion by embracing their profitable superpowers. Whether you're starting your entrepreneurial journey or want to take things to the next level, this podcast will help you Get Radical with Your Business! Join host Heather Zeitzwolfe, long-time vegan, Gen-Xer, cat mom, drag queen enthusiast, and collector of weird dolls and lunchboxes. Using her professional background in business, marketing, design, and finance, she's here to help you get off the cash flow rollercoaster and have smooth-sailing profits. If you're ready to crush your fears, take action, and do things scrappy, then pop on your headphones! (Podcast formerly known as Get the Balance Right)

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Episodes

Creating A Cash Flow Conveyor Belt: Six Practical Pricing Strategies To Bring In More Dough.

January 02, 2024 07:00 - 9 minutes - 6.68 MB

This episode is about transforming your passion into a profitable, efficient business model that works like a well-oiled conveyor belt covered in freshly baked donuts! Join the delicious journey of a donut shop, bringing in more dough to their business through six pricing strategies that you can implement into your business!  What You'll Learn: The difference between being self-employed and owning a business. How to transform your business into a self-sustaining machine. Practical strate...

Bootstrap Your Business: Free & Low Cost Ways To Build Your Business On A Budget (Guest Sarah St. John from Frugalpreneur Podcast) Ep. 121

October 15, 2023 23:00 - 29 minutes - 20.5 MB

In this episode, we dive into ways to build a business without breaking the bank. With insights from Sarah St. John of the Frugalpreneur Podcast, we discuss the value of free resources, the importance of networking, and how to leverage low-cost tools effectively. The conversation offers actionable advice for entrepreneurs at any stage. The spotlight in this discussion is on harnessing free and low-cost resources to build, promote, and sustain a business. The conversation includes tips on g...

Breaking Free: Building An Authentic Business Beyond the Cults & Gurus (Guest Elaine Williams) Ep. 120

September 30, 2023 17:00 - 39 minutes - 27.5 MB

In this episode, Heather Zeitzwolfe sits down with Elaine Williams (speech & video coach) from Captivate The Crowd to discuss the allure and pitfalls of business gurus and cults.  They delve deep into: The attraction and potential dangers of following business gurus and cults. The initial inspiration from a guru and the subsequent journey. Evaluating the real benefits and drawbacks of guru-led advice. The hidden costs involved in terms of time, money, and energy. Exposing the cult-like...

Leveraging The Power of Events to Drive Profits (Guest Shay Wheat) Ep. 119

June 11, 2023 22:00 - 24 minutes - 16.7 MB

Get ready to ignite the profit in your business with the power of events! In this episode, Heather is joined by Shay Wheat, a certified event producer and CEO of Grace and Ease Productions Incorporated.  They discuss a step-by-step guide you can use to craft unforgettable events to captivate your audience and boost your brand visibility.  Don't settle for boring business as usual! It's time to turn heads, make waves, and create events that leave a lasting impact. Tune in now to uncover the ...

Professional Content Creators Explain How They're Using AI Tools In Their Business: Ep. 118

June 05, 2023 02:00 - 33 minutes - 23 MB

In this episode, we explore the fascinating world of AI tools and how content creators are using these tools. Heather asked 14 professional content creators to give us the scoop on how they're using AI tools in their own businesses. You'll learn how they're using AI tools such as Chat GPT, Podium, Descript, MidJourney, Notion, and many others, to save time, spark creativity, and revamp their workflow.  A big shout-out to those who contributed to this episode with their audio submissions (f...

Monetize Your Podcast Like a Business Not a Hobby! (Guest Adam Schaeuble from Podcasting Business School): Ep. 117

May 20, 2023 01:00 - 29 minutes - 20.5 MB

Heather is joined by her wonderful friend, Adam Schaeuble (podcasting coach and host), the man behind the highly acclaimed Podcast Business School. Adam has been instrumental in connecting countless podcasters, and his passion for helping others shines through in his work.  In this episode, the focus is on turning a podcast from a hobby into a thriving business. Heather and Adam dive into the strategies and insights needed to monetize a podcast effectively. They share their experiences and ...

Speakers, Always Expect Tech to Fail (a.k.a Have a Back Up Plan): Ep. 116

May 02, 2023 21:00 - 10 minutes - 7.22 MB

This episode is a cautionary tale about what can happen when technology fails during a speaking engagement. Heather recounts her experience speaking at the first PodConf, a podcasting conference located in Portland, Oregon (organized by Pat Cheung). Heather shares her SNAFUs and emphasizes the importance of being prepared for tech failures and having a backup plan. She also discusses how we should listen to the universe, her propensity for leaving smears on flat surfaces, and shares a mish...

The Powerful Impact of One - You Can Be a Purpose Driven Solopreneur Even On a Tight Budget: Ep. 115

March 15, 2023 06:00 - 12 minutes - 8.86 MB

Small companies should care about being more purpose-driven because it can help them stand out from their competitors, attract customers who share their values, and create a positive impact on the world. From the power of one to a collective village, as entrepreneurs, we can break boundaries, just like the Village People did with their music. Using my YMCA framework, I break down the steps to have a significant impact, despite your budget.  Episodes referenced: 114, 66, 48, 45, 38, 35, 34, ...

Getting Off The Cash Flow Rollercoaster To Bliss in Your Business (Smooth Sailing Profits in Six Easy Steps): Ep. 114

March 08, 2023 05:00 - 24 minutes - 17.1 MB

Have you suffered from the highs and lows of unpredictable cash in your business? I call this the Cash Flow Rollercoaster! Learn how to go from a whiplash-inducing ride to one that runs as efficiently and abundantly as a smooth-sailing luxury cruise. No matter what storms come your way, you can navigate with tranquility. We're not talking about fancy software or spending hours alone designing your next big thing. I'm here to help you do things using your creativity! I'll help you implement e...

Get Radical With Your Business - I'm Back, Baby! (Season 4)

February 28, 2023 22:00 - 4 minutes - 2.84 MB

It's me, Heather Zeitzwolfe; I'm BACK!!!!!! Yep - the show has been rebranded and renamed. The podcast formerly known as Get the Balance Right is now called Get Radical With Your Business! Yeah, baby! The focus is still on you, the creative entrepreneur! As part of the Rad Pack listening audience, I would LOVE to invite you to attend my free workshops and other events: GetRadBiz.Com/Events. While on my podcasting sabbatical, I started an interactive and supportive ongoing program called Get...

Ep. 113: Business Strategy Session With Multifaceted Media Creator (Guest Fawn Anderson)

September 28, 2022 09:00 - 27 minutes - 18.8 MB

As an entrepreneur, I'm sure you've felt bogged down by the various technicalities of running a business. These stressful inconveniences often include complying with tax laws and other financial responsibilities. As a creative spirit, these constraints can lead to fear rather than imagination. My guest today is Fawn Anderson, an incredibly talented photographer,  compassionate vegan, and dedicated community builder. Along with her husband, Matt, she is also the co-host of the podcast, Our ...

Ep. 112: From Hobby to Side Hustle to Digital Production Company (Guest Jaime Legagneur from Flinstone Media) [Expert Bonus Series]

September 19, 2022 10:00 - 11 minutes - 8.01 MB

If you have a passion that you want to take from a hobby to business, don't let the lack of office space stop you! Sometimes when following our dreams, we need to do it scrappy. Who needs an office? All you need is a flat space, and if it is branded with Hello Kitty, that's even better! In this inspiring episode, we are joined by Jaime Legagneur, the founder of Flintstone Media and featured on several podcasts. Discover how Jaime gave up a high-paying job to be closer to her family and buil...

Ep. 111: Design Your Business to Profit Without You (Guest Sabrina Starling, PhD) [Expert Bonus Series]

September 19, 2022 09:00 - 10 minutes - 7.58 MB

As an entrepreneur, you probably work many hours, but it doesn't have to be that way. What if you could design your businesses to be profit-generating machines even when you weren't around? If you'd love to take a four-week vacation from your company and still make money while lying on the beach, sipping a drink out of a coconut, then listen. We are joined by author Sabrina Starling. Ph.D., who wrote the book The Four Week Vacation (The Entrepreneur's Ultimate Guide to Taking Your Life Back...

Ep. 110: Using Your Superpower to Create - (Guest Joy Spencer from Reframe to Create) [Expert Bonus Series]

September 19, 2022 08:00 - 10 minutes - 7.06 MB

Whether we realize it or not, we all have immense ability to create. By using our superpowers, we can change lives through our creations. Even if you don't think of yourself as a "creative" person, you possess the ability to create. As entrepreneurs, we need to exercise that muscle and make sure that our creativity can flourish. To discuss this topic, we are joined by Joy Spencer, a coach, speaker, and Reframe Specialist. She helps professionals design their ideal work experience and legacy....

Ep. 109: Failure is an Option - Letting Go of Perfection, Facing Your Fears, and Learning From Your Mistakes (Solo Episode)

September 14, 2022 09:00 - 16 minutes - 11.2 MB

Albert Einstein said, "A person who never made a mistake, never tried anything new."  When you become an entrepreneur, you must embrace failure and learn from it.  Perfection is for Mary Poppins, not entrepreneurs.  If you want to be your own boss, things are going to get messy. Get ready to suck it up and face your fears.  The more you fall down and dust yourself off, the higher your chances for success. Ready to try something new? What about TikTok? Listen in to find out about the newest...

Ep. 108: Get Radical With Your Numbers (Five Steps to Increase Profits - BONUS SERIES)

September 07, 2022 09:00 - 7 minutes - 4.99 MB

Does the idea of looking at your financials make you want to curl up on the floor in a fetal position? If so, you're not alone. It's time to stop hiding from your financials and learn how to turn them into a powerful business tool. It starts with getting radical with your numbers! Depending on your taste, the information can be digested through colorful dashboards or nerdy spreadsheets. Use whatever approach works for you! As long as you're taking action in your business based on this powerf...

Ep. 108: Get Radical With Your Numbers (Five Steps to Increase Profits - BONUS SERIES)

September 07, 2022 09:00 - 7 minutes - 4.99 MB

Does the idea of looking at your financials make you want to curl up on the floor in a fetal position? If so, you're not alone. It's time to stop hiding from your financials and learn how to turn them into a powerful business tool. It starts with getting radical with your numbers! Depending on your taste, the information can be digested through colorful dashboards or nerdy spreadsheets. Use whatever approach works for you! As long as you're taking action in your business based on this powerf...

Ep. 107: Clean Up Your Financials - From Hot Mess to Organized (Five Steps to Increase Profits - BONUS SERIES)

September 06, 2022 09:00 - 9 minutes - 6.74 MB

Are your financial records a giant hot mess? Don’t worry, you’re not alone. However, the longer you let that mess accumulate, the tougher it is to untangle.  It's time to put on your grown-up pants and get them organized. Listen in for three easy steps, from being overwhelmed to sliding down rainbows on a unicorn. This is the second installment of the Five Steps to Increase Profits bonus series. Stay tuned each day this week for a new episode. SHOW NOTES: Sign up for Free Workshops: Regi...

Ep. 106: Be Authentic to Attract the Right Clients (Five Steps to Increase Profits - BONUS SERIES)

September 05, 2022 09:00 - 10 minutes - 7.32 MB

How are you showing up in your business? Are you faking it until you make it? Are you a copycat? Or are you the real deal?  Nobody wants to do business with a cookie cutter! Don't be afraid. Be brave and show the world who you are.  When you are authentic in your business, success will follow. Not only does it feel better to be yourself, but you will also attract the right people to your brand. Instead of selling, you will be able to build a relationship with your tribe.  This is the fir...

Ep. 105: Channel Your Inner Rockstar to Engage Your Audience with Confidence (Guest Gregory “G” Wright)

August 31, 2022 09:00 - 18 minutes - 12.9 MB

Our guest, Gregory Wright (aka "G. Wright"),  joins us to help you crack the code to unlock your inner rockstar. He shares his insider knowledge from over 25 years in the music and performance business.  He has traveled the globe working as a tour manager and sound engineer with bonafide rockstars. Through his experience, he has learned the techniques these performers use to captivate their audiences before they go on stage. He is currently a producer and media trainer at All Things Relax S...

Ep. 104: Makeup Artist & Pinup Vixen (Sara Latt aka Bomber Betty) [Creator Spotlight]

August 24, 2022 10:00 - 26 minutes - 18 MB

Our guest is Sara Latt, who is a hair designer and makeup artist for her business, Vintage Vixen Vanity. When she’s not making other people look fabulous, you can find her on Instagram and in magazines as her alter ego, Bomber Betty. Sara visits the podcast as a featured creator. This is a new show format for season three, and we’re delighted to have her highlighted first. She is an extraordinarily talented stylist and model whose creativity overlaps both in front of and behind the camera. ...

Ep. 103: How to Achieve an Awesome ROI from Live Conferences (Solo Episode)

August 17, 2022 09:00 - 37 minutes - 25.6 MB

Have you been thinking about going to a live conference?  Have you wondered whether it's worth the time and cost? In this episode, you will learn how to achieve a kick-ass return on investment (ROI) when attending live conferences. Heather also shares her super tips on attending them on a tight budget and how to maximize your results! Download the ROI Tracker to set goals and track your success. SHOW NOTES: Get a FREE copy of the Conference ROI Tracker Tool. For more info, see complete ...

Ep. 103: How to Achieve an Awesome ROI from Live Conferences

August 17, 2022 09:00 - 37 minutes - 25.6 MB

Have you been thinking about going to a live conference?  Have you wondered whether it's worth the time and cost? In this episode, you will learn how to achieve a kick-ass return on investment (ROI) when attending live conferences. Heather also shares her super tips on attending them on a tight budget and how to maximize your results! Download the ROI Tracker to set goals and track your success. SHOW NOTES: Get a FREE copy of the Conference ROI Tracker Tool. For more info, see complete ...

Ep. 102: Profit Coaching Session (Artist Carrie Brummer)

August 10, 2022 09:00 - 46 minutes - 32.1 MB

We're pulling back the curtain for this episode's on-air profit coaching session. We are joined by artist, teacher, and community leader of Artists Strong, Carrie Brummer.  As an artist, you can spend so much time being in your head, getting caught up in non-stop creation. However, profits come from taking calculated action. Sometimes self-doubt can trip us up or maybe we don't know which idea we should tackle first. That's why getting an outside perspective of a coach can be so rewarding. ...

Ep. 101: Create a Profitable Business as a Photographer (Guest Joe Edelman)

August 03, 2022 09:00 - 32 minutes - 22.4 MB

Welcome to the first interview for season three, where we hear from an expert in media creation. For this episode, we are concentrating on photography. To discuss this topic,  we are joined by Joe Edelman, whose career as a photographer has spanned the last six decades. In this interview, Joe is very open and forthcoming. He weaves a cautionary tale, which includes his past struggles with his business finances. As an artist, there can be high and low points with cash flow. Unsurprisingly, ...

Ep. 100: Unlock Your Profitable Superpowers (Solo Episode)

July 27, 2022 08:00 - 26 minutes - 18 MB

Woot! Woot! Episode 100.  We're back for Season Three! Are you tired of soul-sucking work? Are you ready to embody your true authenticity? Being normal sucks. Let's be entrepreneurial misfits and make money being weirdos. Discover how to unlock your profitable superpowers! Whether you are a podcast editor, videographer, photographer, content creator, or other media creator, this episode will help you generate more revenue from your passion and talents. Host, Heather introduces the audien...

Welcome Creative Rebels, Freaks, Misfits and Geeks! (Season Three Trailer)

July 17, 2022 21:00 - 3 minutes - 2.26 MB

If you're a rebel, freak, misfit, or geek who is tired of working for the man and has a burning desire to make money on your own terms through media creation and production, that is so freakin' killer and happy we found each other. I'm Heather Zeitzwolfe, a long-time vegan, Gen-Xer, cat mom, drag queen enthusiast, and collector of weird dolls and lunchboxes. I understand what it's like to be a square peg in a round hole. After decades of feeling depressed and trapped from soul-crushing 9 to...

Ep. 99: Stop Chasing Revenue and Focus on Profit (Solo Episode) [From Passion to Profits Series]

June 01, 2022 09:00 - 26 minutes - 17.9 MB

Putting all your energy into sales and marketing is not enough. To make more money, you need to focus on profitability.  I hear so many entrepreneurs say that the one thing they need is more sales.  But... what if I told you that increasing your sales does not guarantee you will make more in profits. That may sound crazy, but as an accountant, I have seen this countless times over the years, looking at businesses' financials. As a CPA and business strategist, I have met many entrepreneurs ...

Ep. 99: Stop Chasing Revenue and Focus on Profit (Solo Episode) [From Passion to Profits Series]

June 01, 2022 09:00 - 26 minutes - 17.9 MB

Putting all your energy into sales and marketing is not enough. To make more money, you need to focus on profitability.  I hear so many entrepreneurs say that the one thing they need is more sales.  But... what if I told you that increasing your sales does not guarantee you will make more in profits. That may sound crazy, but as an accountant, I have seen this countless times over the years, looking at businesses' financials. As a CPA and business strategist, I have met many entrepreneurs ...

Ep. 98: Be a Rebel - Take the Entrepreneurial Leap (Guest Stephanie Harter of Coaching Like You Give a Damn) [From Passion to Profits Series]

May 25, 2022 09:00 - 30 minutes - 21.3 MB

After discovering veganism, our guest Stephanie Harter's life has not been the same. Before she started her vegan coaching business, she had the quintessential Jerry Maguire moment and hasn’t had any regrets. In fact, she has taken her passion for veganism to a whole new level. She became an author of the award-winning book, The Skinny On Eating Like You Give a Damn, and now trains others who share her passion, to become vegan coaches. Her business, Coaching Like You Give a Damn, provides th...

Ep. 97: Get Paid To Travel - Build a Business Based on Retreats(Guest Rita Perez of Ritaventures) [From Passion To Profits Series]

May 18, 2022 09:00 - 35 minutes - 24.6 MB

Love to Travel? What if you could build a business based on your passion for travel? This may sound too good to be true, but that’s what our guest did. Rita Perez is a self-professed cruise junkie and the founder of RitaVentures. Her business spawned out of her love for event planning and her background in hospitality management. Rita is also a certified Master Cruise Counselor and the host of The Cruise Retreat Podcast. Contact & Follow Rita: - Instagram - LinkedIn RitaVentures: Website...

Ep. 97: Get Paid To Travel - Build a Business Based on Retreats (Guest Rita Perez of Ritaventures) [From Passion To Profits Series]

May 18, 2022 09:00 - 34 minutes - 24 MB

Love to Travel? What if you could build a business based on your passion for travel? This may sound too good to be true, but that’s what our guest did. Rita Perez is a self-professed cruise junkie and the founder of RitaVentures. Her business spawned out of her love for event planning and her background in hospitality management. Rita is also a certified Master Cruise Counselor and the host of The Cruise Retreat Podcast. Contact & Follow Rita: - Instagram - LinkedIn RitaVentures: Website ...

Ep. 96: Taking a Bite Out of Success, Sandwiches and Seitan (Guest Rosalind McCallard from Snackrilege) [From Passion To Profits Series]

May 11, 2022 09:00 - 29 minutes - 20.7 MB

In this episode, you’ll hear from one badass lady who has taken three separate passions and morphed them into one widely successful business! Rosalind (Roz) McCallard and her husband Clayton created the vegan sandwich company, Snackrilege, in 2014. The company’s offerings consist of wickedly good sandwiches branded with puns that can evoke a chuckle from any metalhead.    Ever since its inception, Roz and Clayton have been serving up mouthwatering, grab-and-go breaded delights. We're thrille...

Ep. 95: Podcasting for Your Mind, Business and Soul (Guest Jenn Dragonette from Feed Your Business with Love podcast) [From Passion To Profits Series]

May 04, 2022 08:00 - 37 minutes - 25.6 MB

On the fourth installment of the From Passion to Profits series, we’re joined by a vibrant woman who’s not afraid to use soul and exploration to generate an income! In this episode, you’ll hear from the lifelong learner, fellow entrepreneur, and tsunami of self-love, Jenn Dragonette! She does everything from flying planes to painting with her eyes shut, but today Jenn joins the show to share the multi-passion evolution that led her to become a podcaster. Besides being the host of Feed Your...

Ep. 94: Stop Winging It With Your Numbers - You Need a Plan (Solo Episode) [From Passion to Profit Series]

April 27, 2022 10:00 - 24 minutes - 17.1 MB

Do you have something that you are super passionate about and want to build a business around it? If you want to take your passion from a hobby to a business, you need a plan. But to be strategic you need to know your numbers. If you want to be profitable, it's time to stop winging it! Knowing your numbers is about understanding the things that are going on financially in your business and being able to measure, monitor, and ultimately impact them. In episode 94 we explore this topic as th...

Ep. 93: Passion, Grit and Determination: An Artist Success Story (Guest Arastasia Rolain from The Passion and Potential Podcast) [From Passion To Profits Series]

April 20, 2022 10:00 - 46 minutes - 31.9 MB

In the second installment of our series, From Passion to Profits, we’re joined by an entrepreneur who embodies the art of pursuing your passion and saying “heck no!” to fear! Today, we’re speaking with the talented artist and successful, Arastasia Rolain! Forget starving artists. Arastasia built a business making art and money through her grit, determination, and passion! She is a photographer, painter and coaches others to tap into their gifts. She’s also the host of The Passion and Potent...

Ep. 92: Using Shopify to Create an Online Empire (Guest Aneka Grandison a.k.a Shopify Queen) [From Passion To Profits Series]

April 12, 2022 10:00 - 43 minutes - 29.7 MB

In the first installment of our new series, From Passion to Profits, we are joined by royalty. All hail the majestic Queen of Shopify, Aneka Grandison! If you've been curious about getting into the eCommerce scene, you're in luck! Aneka gives us the scoop on starting a Shopify business with minimal cost and no physical inventory. Aneka has built her online empire using the power of Shopify. She shares her insider tips on how to create a six-figure eCommerce business. Not ready to get into re...

Ep. 91: Authentic Marketing - Lessons Learned From Going Live for 45 Days in a Row [Stepping into Your Authenticity Series]

April 05, 2022 10:00 - 38 minutes - 26.4 MB

Welcome to the last installment of our Stepping Into Your Authenticity Series. As a companion piece, host Heather Zeitzwolfe decided to take on a self-imposed challenge to go LIVE on Instagram for 45 days in a row. The catalyst for this challenge was to break through her fears of going LIVE. More importantly, she wanted to set an example for those in the audience who have been reluctant to try it. After receiving words of encouragement and numerous questions, Heather decided to wrap up the ...

Ep. 90: Create Human Connection with Your Audience Through Clubhouse (Guest Rita Goodroe from Rita Made Me Do It) [Stepping Into Your Authenticity Series]

March 29, 2022 10:00 - 45 minutes - 31.3 MB

This episode is the last in the Stepping Into Your Authenticity Series. We're closing it up with one of the most effective ways to be more authentic with your audience through human connection. By building a relationship with your potential and current clients, you will help develop the framework for more trust, loyalty, and influence. An effective platform for this is Clubhouse. To discuss this topic, we are joined by business coach Rita Goodroe. She is also the host of the business podcas...

Ep. 89: Monetize Podcast Guesting to Grow 6 Figures and Beyond (Guest Christine McAlister - Queen of Podcast Guesting) [Stepping Into Your Authenticity Series]

March 22, 2022 10:00 - 45 minutes - 31.2 MB

Through podcast guesting, you’re able to achieve a massive impact on your business.  In this episode, we are joined by Christine McAlister, deemed the Queen of Podcast Guesting. She joins us to bestow her knowledge and experience so that we can effectively monetize podcast guesting. You can also grow your business from six figures and beyond by guesting on other people's podcasts through her strategies.  Just like marketing, you can take a spaghetti approach to your podcast appearances. How...

Ep. 88: Pitch Like a Pro and Gain Visibility Through Booking More Podcasts (Guest Angie Trueblood from the Go Pitch Yourself Podcast) [Stepping Into Your Authenticity Series]

March 15, 2022 10:00 - 37 minutes - 25.5 MB

It's time to level up your pitching and increase your podcast bookings! To learn how, we’re joined by Angie Trueblood, an expert on all things podcast pitching! She is the founder of The Podwize Group and host of the Go Pitch Yourself podcast. Angie guides and supports business owners in effectively utilizing podcasts to increase visibility and grow their businesses.  She shares her tips and tricks from preparation to pitch.  Forget the spray and pray approach to pitching. You'll learn stra...

Ep. 87: Stand Out from the Competition Through Television Exposure (Guest Stacia Crawford from Stay Ready Media) [Stepping Into Your Authenticity Series]

March 08, 2022 11:00 - 47 minutes - 32.6 MB

As an entrepreneur, being a great storyteller can catapult your business. You can use that talent to appear on television as the face of your brand. By using the power of this medium, you can create a sturdy foundation for public relations, marketing and sales. We are joined by Stacia Crawford, CEO and founder of the boutique PR firm, Stay Ready Media. Stacia has nearly 35 years in her field working in the TV News industry as a Journalist and Producer.  Stacia recognized the value and insi...

Ep. 86: Create a Greater Impact for You and Your Clients Through VIP Days (Guest Terri Levine from Heartrepreneurs) [Stepping Into Your Authenticity Series]

March 01, 2022 11:00 - 43 minutes - 29.9 MB

In this episode, we are diving into VIP Days. As part of our authenticity series, we examine how you can monetize your unique talent. Not only does it allow you to transform your clients’ lives, but it can become a viable revenue stream.  We are joined by Dr. Terri Levine of Heartrepreneurs and the Modern Coaching Method to discuss this topic. She teaches her clients to create six-figure incomes through VIP Days in 6 months or less. Whether you’ve considered or have offered VIP Days, you ar...

Ep. 85: Five Steps to Authentically Attract Your Target Audience (Guest Danielle LaFleur From Easy as Pie Design) [Stepping Into Your Authenticity Series]

February 22, 2022 11:00 - 49 minutes - 34.2 MB

In this episode, we explore the five pillars of inbound marketing. We are joined by Danielle LaFleur. She is the founder of Easy as Pie Design and has over 25 years of experience in this subject. Is your marketing screaming, "me, me, me!!" If so, sister... you're doing it all wrong. In this episode, you will learn how to develop authentic marketing that is focused on the customer instead of you.  You being you is important, but remember the customer is always wondering, "what's in it for m...

Ep. 84: Discovering Your Unique Voice By Going Live (solo episode) [Stepping Into Your Authenticity Series]

February 15, 2022 11:00 - 38 minutes - 26.2 MB

I initiated a self-imposed challenge for my Stepping Into Your Authenticity series to set a good example for my audience. I committed to going live on Instagram for 45 days in a row.  My mission was to inspire others, as I tackled my own fears and anxiety. The results after one week were surprisingly liberating. Not only did I discover my unique voice, but I felt empowered through the process. I quickly became comfortable in front of the camera, by letting go of expectations. Although the ...

Ep. 83: Embrace Video to Build Influence and Grow Profits (Guest Elaine Williams from Captivate the Crowd) [Stepping Into Your Authenticity Series]

February 08, 2022 11:00 - 48 minutes - 33.5 MB

This episode is the first in our Stepping Into Your Authenticity Series. We are joined by the funny and charismatic Elaine Williams to kick things off. Elaine is an accomplished author who has penned several books. She has also found success as a comedian, actress, and speaker. Through her company, Captivate the Crowd, Elaine helps clients get comfortable on stage and in front of the camera. Through Elaine's guidance, she transforms her clients’ stage and video presence, including harnessin...

Ep. 82: Save Time and Reduce Stress By Outsourcing Podcast Production (Guest Lauren Wrighton from The Podcast Manager Show)

February 01, 2022 11:00 - 39 minutes - 27.1 MB

Have you started a podcast to promote your business? Podcasting may appear, but the reality is there are many moving parts. Producing it can become a full-time job that doesn't directly pay the bills. Regardless of whether you enjoy the production, there comes a time when you'll need to seek help. Our guest, Lauren Wrighton, is a podcast production expert who trains her students to be podcast managers. She also hosts a very niche podcast on this subject, The Podcast Manager Show. We cover th...

Ep. 81: Prosper as an Entrepreneur by Embracing Your Midlife Moxie (Guest Gail Scott, Midlife Moxie™ Podcast)

January 25, 2022 14:00 - 48 minutes - 33.7 MB

My guest is Gail Scott, beauty expert and co-host of the Midlife Moxie™ podcast. She is on a mission to shine a bright light on middle-aged women, to prove that life isn’t over when the wrinkles and grey hair start to appear. In fact, you can reinvent yourself, take all the wisdom that comes with age, and do amazing things. We discuss ways to live your best life despite your age and prosper in your business. If you’re new to entrepreneurship and wonder, should I do reels? Should I try Club...

Ep. 80: Generate Six Figures Per Year With A Tiny Audience (Guest Ina Coveney, The Global Phenomenon Podcast)

January 18, 2022 16:00 - 42 minutes - 29.3 MB

Do you think you need thousands of followers to be profitable? If you've been frustrated trying to build your audience, then this episode is for you! Chances are you've been devoting too much time and energy to getting followers. Instead, you should change your focus towards achieving effective engagement. Your audience size may stay small, but your profits will soar!  In this episode, we are talking about how to generate six figures in your business from a tiny audience. On the podcast, we...

Ep.79: Create a Path Toward Financial Freedom No Matter Your Age (Guest Walli Miller from Financially Thriving)

January 11, 2022 16:00 - 38 minutes - 26.6 MB

In episode 79, we focus on creating wealth to build a path towards financial freedom. Walli Miller, a self-proclaimed Monday Nerd, joins the podcast. Walli discovered the FIRE movement  (Financial Independence, Retire Early), which changed her life. She started the business Financially Thriving, where she offers money coaching. Walli helps high-achieving millennials and Gen-Z professionals who feel overwhelmed with their finances.  No matter your age or the balance of your retirement fund, ...

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Joe Edelman
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