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#21 - Professor Kim Holst: How can golf tell persuasive stories?
Gather Global Podcast
English - April 19, 2024 14:39 - 55 minutes - 42.7 MB - ★★★★★ - 1 ratingGolf Sports Education Self-Improvement gather golf business golf industry Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Storytelling. It’s a buzz word. But what does it really mean, and why is it a superpower?
Effective storytelling can help golf brands connect with consumers. How, you may ask? We asked an expert.
ASU Professor Kim Holst makes a living from words. Kim is a lawyer who teaches law students to write. She is also working on a PhD in journalism. Whether it’s rhetoric, analogy, or persuasion, Kim is fascinated by effective storytelling.
We asked her: If golf wants to expand its reach, how should we tell stories differently?
This is one of the most fascinating discussions we’ve ever had on the podcast.
Have a listen to find out why storytelling is critical to your business success.
Enjoy.
Key discussion areas to listen out for:
5:05 mins. Why Kim loves writing and words.6:52 mins. Why Kim believes words are powerful.14:25 mins. Why words matter in the golf industry, and why we should care about language.26:24 mins. As a consumer herself, how does Kim feel about brands when she sees sloppy writing?27:55 mins. What does storytelling mean to Kim; if Kim worked for a golf brand, how would she use storytelling to connect with consumers?31:57 mins. How do you use stories to change people’s perceptions of your brand? How do your own biases influence the story you are telling?37:10 mins. What brands do storytelling well?41:38 mins. How can golf media be better storytellers?42:52 mins. If golf wants to expand its reach, how should we tell stories differently?Hosted on Acast. See acast.com/privacy for more information.