![Garlic Marketing Show artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts124/v4/02/36/93/02369316-3194-22a9-5da0-141e8435bfd0/mza_4383226349589000727.png/100x100bb.jpg)
Brady Jensen on Misguided SaaS Marketing Strategies Threatening Businesses
Garlic Marketing Show
English - May 08, 2024 18:40 - 36 minutes - 33.2 MB - ★★★★★ - 64 ratingsEducation Business Marketing contentdevelopment entrepreneurism inboundmarketing internetmarketing marketing motivation philosophy selfimprovement seo startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We are joined by Brady Jensen from Aggregate Insights. He dive into the importance of having a concrete understanding of your target audience and the marketplace, the costly effects of having an outdated tech stack, marketing and sales infighting, and nonstrategic personas and positioning. Brady also emphasizes recognizing the value of feedback, the art of asking the right questions, and the pitfalls to avoid in the customer research process.
The discussion blooms with tips on raising your win rates, effectively using personas, and the significance of de-risking your decisions by investing in a fail-proof win-loss program. Tune in to gain insights on transforming your Tech, SaaS, or AOR marketing to definitely match market demands.
Hosted on Acast. See acast.com/privacy for more information.