Future of Marketing In Esports
35 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 5 ratingsJoin host Rebecca Longawa and today's top esports marketing experts as they discuss current marketing trends in addition to how companies can leverage esports sponsorship in their marketing strategy.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Bringing the Gaming Experience to the Masses
August 09, 2022 16:45 - 39 minutesThe opportunities seem to be endless when it comes to esports and gaming, however, many of the experiences are still limited to a select few. Enter Martin Byerley, CEO of MountainSideGames, a company that offers comprehensive event and tournament hosting services including a venue, marketing, live broadcasting and video archival, sponsors, and more. You design your event, and they execute it. In this episode of the Future of Marketing in Esports, Rebecca welcomes Martin to discuss how he was ...
The Potential Legal Issues Within Esports
July 19, 2022 11:00 - 48 minutesThe world of esports can still feel like the Wild West, but as fast as it’s moving things are starting to change for the better. In this episode of The Future of Marketing in Esports, Rebecca is joined by Jake Hicks. Jake is a Lawyer and host of the Law of Esports Podcast where they break down the esports scene and legal issues that stem from this ever-evolving industry. They also talk about some of the biggest holes in the industry, and Jakes's predictions on what he sees changing in the nea...
How Esports and Gaming Companies Can Stand Out In a Crowded Space
May 24, 2022 12:10 - 1 hourJoining us today to talk about digital marketing, the importance of building an online presence, and new generations and their inherited knowledge of the digital space are Jean Marie Richarson and Ronnie Tullis. Jean Marie is the President and CEO of iFOLIO, and she is a member of the Board of Directors at the Metro Atlanta Chamber. Jean Marie is also a speaker and a marketing solutionist. Ronnie is the Digital Transformational Manager at iFOLIO, helping brands stand out and cut through the...
Helping To Build Communities in Schools Through Gaming
May 10, 2022 11:00 - 39 minutesThere may still be a few people out there who view gaming in a negative light, but the list of positive outcomes far outweighs the bad in today’s world. In today’s episode of the Future of Marketing in Esports, Rebecca is joined by Peter Young, founder of the Minnesota Esports Club. What started as a student group in a high school, now is helping kids across the state connect to other games through their school and find other outlets for their passion for gaming. Peter talks about why he’s so...
Helping the Esports Community Thrive
April 26, 2022 11:00 - 43 minutesAs more and more businesses try to find ways to get involved in the world of esports and gaming, it’s crucial they have a place that can help guide them in the right direction and help them make the connections they need. That’s exactly what the Esports Trade Association does by helping those within the industry or looking to get involved, find a way, learn more, and connect with the individuals who can help them. Megan Van Petten, Founder of the Esports Trade Association, joins Rebecca on t...
Creative Ways Brands Are Creating Partnerships in Esports
April 12, 2022 11:00 - 28 minutesWhat are some of the top ways brands are engaging with esports teams? In this episode of The Future of Marketing in Esports, Rebecca is joined by Kansas City Pioneers CEO & Founder, Mark Josey. Mark talks about his unique background in marketing and building an agency that has helped him drive the growth of the Pioneers. Plus he talks about creative ways brands are looking for content to be utilized in partnerships outside of just placing a logo on an event. Mark also gives some insider det...
Helping a Community Through Gaming and Esports
March 29, 2022 11:00 - 41 minutesWe know that there are opportunities for those who love gaming to potentially take their skill level to the pros. However, what opportunities are there for those who may not want to be pro? Are there job options for them? Can they do something in a field that they love? Queue Danny Martin and Esposure. Ēsposure is the leading esports technology provider of professional esports education, production and studio services, competitive gaming experiences, and career development for the community ...
Building Cohesive Esports Teams
January 27, 2022 14:55 - 37 minutesWe all know that not all great players are great teammates. However, Kat Salazar is hoping to do something about that so the right data in the right hands, can help those players see success in all aspects of their life. weThink focuses on tracking cognitive-behavioral performance to help build skills including problem-solving, interpersonal communication, self-control, critical thinking, and many more, helping people become better players and better students. weThink works with both, traditi...
A Journey From Advertising to Broadcasting for the NFL
January 06, 2022 12:00 - 53 minutesScott Cole has the ultimate story of saying yes, taking chances, and going for what he wanted, even when it meant taking pay cuts and entering unknown territory to land his dream jobs. It all ended up paying off as Scott now has the opportunity to work with brands like ESPN, the NFL, NBA, and many more, plus work within the world of esports as a broadcaster. In this episode of The Future of Marketing in Esports, Scott joins Rebecca to talk about his journey, and where many content creators ge...
Secrets to Great Influencer Partnerships
December 16, 2021 13:10 - 1 hourHow can brands work with influencers and create win-win scenarios? It’s really about approaching the relationships in a couple of specific ways, and Phid McAwesome, Business Development Manager at GGWP Academy is joining Rebecca on this episode to talk about just that. Phid brings his experience from the gaming world to now helping brands and influencers work together to create partnerships that create a long-tail effect. He also talks about standard marketing rules, and why learning to appro...
The Formula For Successful Brand Partnerships in Gaming and Esports
December 02, 2021 13:22 - 53 minutesHow can brands win with esports and gaming partnerships? Although it’s not as easy as other industries, there is still a lot of opportunity to do some great things and win over a demographic for life, If it’s approached the right way. Felix LaHay, Founder of United Esports joins Rebecca on this episode to discuss how brands can win when it comes to the world of gaming and esports, and what’s important for them to understand about this very specific demographic. They talk about why brands have...
How To Measure the Success of Brand Partnerships
November 18, 2021 12:00 - 54 minutesAre you a company who wants to engage in some partnerships with other brands, but discovering that exactly measuring an ROI can be difficult? What does an impression do for you, or is it only engagement you should be aiming for? These are questions often asked by brands, and a need that Zoomph discovered. Zoomph helps brands measure partnerships, and there’s no industry that this is more important to than esports and gaming. President and Co-Founder, Amir Zonazi joins Rebecca in this episodes...
Diving Into the World of Betting and Daily Fantasy Sports
November 11, 2021 12:00 - 58 minutes2020 saw a huge increase in the popularity of gaming and esports. And where’s there is popularity in a sport, popularity in gaming quickly follows. In this episode of The Future of Marketing in Esports, Rebecca welcomes Adam Boothe, Director of Esports at PrizePicks. PrizePicks is a Daily Fantasy platform that helps to simplify sports betting. Their goal is that instead of having you spend time creating a Daily Fantasy lineup and matching up against others, users can choose 2-5 athletes and ...
The Importance of Data In the World of Esports
November 04, 2021 11:00 - 37 minutesEven though we have more data than we could have imagined even just a few years ago, are we truly optimizing how we're using it? Although every industry is exploring this question, one of the most prevalent industries where this is an issue is the sporting industry. Whether it's traditional sports or esports there are a lot of opportunities to utilize the data in better ways. Ryan McCumber, Founder and CEO of SportsTech.ai visits Rebecca in today's episode of The Future of Marketing in Esport...
An Inside Look Into Running Gaming Centers
October 28, 2021 10:58 - 42 minutesThe rise of gaming centers has only just begun. However, the next time you step into a gaming center, there’s a really good chance that ggCircuit has helped in some way build and run that center. Jason Macintosh, Director of Customer Experience at ggCircuit joins Rebecca on today’s episode of The Future of Marketing in Esports to discuss esports and gaming, and the huge role ggCircuit plays in the gaming and esports community. They talk about the history of the company, how people can get inv...
Helping Esports Athletes Reach Peak Performance
October 21, 2021 10:00 - 35 minutesA growing concern for the world of esports and gaming is the health of the players, not just physical but also mental. FitGMR has been a pioneer in the space of esports performance and they continue to make an impact in the world of gaming and esports. Today on The Future of Marketing in Esports, Rebecca talks to Landon Gorbenko to discuss his journey in the esports world and why helping athletes reach their peak performance is so important to him. He also talks more about FitGMER, and what ...
How NFT's and Gaming Go Hand-In-Hand
October 14, 2021 05:00 - 30 minutesWith so many innovations and new technologies coming to life, can we really focus on just one next big thing? Well, Maha Abouelenein visits Rebcca Longawa in this episode of the Future of Marketing in esports to talk all things disruption and gaming, and to talk about what that one thing is that we should all be paying attention to. Maha has over 20 years of experience in storytelling and communication and has worked with names like Gary V. In this episode she discusses her first experience w...
Why Schools and Universities Need To Be Thinking More About Esports
October 07, 2021 10:30 - 1 hourIf you didn’t already know, the future for esports is extremely bright, and it’s only going to get brighter. Schools are seeing the opportunity to not just get kids excited about education in a different way, but they also see an entirely new opportunity to help get kids prepared for careers in a new way. Lenovo is helping get schools set up and making strides from elementary to colleges, and today Jeff Palumbo, Lenovo’s Global Esports Solution Manager is talking to Rebecca on The Future of M...
The Secret To Great Brand Partnerships With Jake Trobough
September 30, 2021 11:44 - 45 minutesJake Trobough has a unique entry into the world of gaming and esports. He loved playing, and taking a chance on a trip to New York helped him to launch into professional player status. Since then he worked in finance and then found is way back to esports by working with the Rokker and Version1 as their Director or Esports Strategy. He and Rebecca talk about what’s next for esports, why it’s so important for players to build their own personal brand, what long-term success looks like for playe...
The Opportunities for Brands In Gaming With Dillon Pomeroy
September 23, 2021 11:00 - 56 minutesWhen it comes to brands getting involved with the world of esports, the possibilities are endless, and if there’s one person who loves finding the opportunities for these brands, it’s Dillon Pomeroy. Dillon is Partnerships Manager at Version1 and Minnesota RØKKR, and he is all about finding ways for brands to get their name and products in front of gaming enthusiasts. In this episode of the The Future of Marketing in Esports, Dillon visits Rebecca to talk about what he sees that’s working in ...
Supporting the Women of Gaming - Rebecca Dixon
February 11, 2021 11:00 - 51 minutesAlthough gaming is typically thought of as a male-dominated world, women gamers represent almost half of the community. Rebecca Dixon of the gameHERs leads with the mission of amplifying and advancing the voice of women in this industry. In this episode of The Future of Marketing in Esports, Rebecca and Rebecca talk about where the idea of the gameHERs came from, and why they found this such an important market to serve, the opportunities for brands with women gamers, plus the areas that the ...
The Missed Opportunities of Brands and Influencers in Esports and Gaming - Justin Jacobson
February 04, 2021 13:06 - 43 minutesThe world of esports and gaming is evolving, and they’re bringing other industries with them. Case in point, Ford Models has taken note and now represents influencers in the gaming world. In this episode of The Future of Marketing with Esports, Rebecca Longawa talks to Justin Jacobson, Attorney and Talent Manager at Ford Models. Justin and Rebecca talk about the importance of understanding the influencer and sponsor relationship, what brands need to know to work with the right influencers in ...
Personal Branding Tips & Tricks With ESPN Host Arda Ocal
January 28, 2021 11:00 - 58 minutesRebecca brings her best friend and ESPN Host, Arda Ocal to join her on this week's episode of the Future of Marketing in Esports podcast. In this episode, they discuss Arda's road to becoming a host of a top network, and why just doing everything he could to learn, got him on a path he never dreamed was possible. They also talk about branding, and when he realized he was a brand, and what today's athletes, both traditional and in gaming, should understand when it comes to working with partner...
Innovative Marketing Ideas for Brands In Esports - Jenna Johnson
January 21, 2021 11:00 - 53 minutesAre brands getting lazy when it comes to marketing in traditional sports? Or are traditional sports just playing it too safe with their demographic? These are just two of the questions discussed in this week's episode of The Future of Marketing in Esports as Rebecca welcomes friend and marketing expert, Jenna Johnson. Jenna discusses her work for large companies like Mastercard, and what excites her most about the esports space. Plus they discuss some amazing ideas for what brands are standin...
What Brands Need To Know About Marketing in Esports - CJ Cooper
January 14, 2021 11:44 - 44 minutesThey say esports is the wild, wild west, and there are a lot of brands looking to jump into this newfound opportunity. However, it's not as easy as just throwing in a lot of money and having a new group of raving fans. This is an industry where companies must proceed with caution when stepping in, but when done correctly can win over life-long customers. CJ Cooper, COO of Hive Gaming, joins Rebecca Longawa in this week's episode of The Future of Marketing in Esports to talk about brands that ...
Maria Tamellini - Gamer Safer
December 17, 2020 13:20 - 33 minutesAlthough many people are playing from the comfort of their own homes, the gaming world can be a dangerous place. Harassment is a real issue in the community. Maria Tamellini joins Rebecca Longawa in this episode of The Future of Marketing in Esports to discuss her product Gamer Safer, and why this will be such a game-changer in the gaming and esports communities. Imagine being able to verify that someone entering an all women’s tournament is actually a woman. How about keeping people out of c...
Eric Stark - Slate
December 10, 2020 13:27 - 48 minutesFind a need. Fill a need. That’s exactly what Eric Stark, and his team at Slate did. They created a product that allows brand to easily create and share graphics that allow sponsorships and partners to utilize when posting on social media. The brand utilization of this product is truly endless, and Eric shares the story of how he saw the need for this in his background of working with teams like the 49ers and eventually to the NFL. And he also discusses how this tool will be used in the world...
Alex Huff - Fanticipate
December 03, 2020 12:03 - 43 minutesAlex HuffA serial entrepreneur, with over 20 years experience of building and exiting companies, Alex Huff joins Rebecca Longawa in this episode of The Future of Marketing in Esports to discuss his latest venture, Fanticipate. Imagine not just watching your favorite event, but being able to actually win an actual piece of the action. This is what Fanticipate does by allowing you to participate in live auction of items while the event is happening. It’s a new twist on sports memorabilia, and ...
Dane Kuhn - Minnesota Rokkr and Version1
November 19, 2020 11:00 - 37 minutesDane Kuhn, Art Director for the Minnesota Rokkr and Version1 has an interesting story of starting as an intern with the Minnesota Vikings, and then moving into the esports world. In this episode Dane and Rebecca discuss what it's like being in the extremely fast-paced world of esports, and how his team goes from an idea to a full-blow concept for design in just a few days. He also talks about what has made how he keeps up-to-date with the world of esports so he can make sure that same camarad...
Cory Hollingsworth - ARterra
November 12, 2020 10:00 - 51 minutesCory Hollingsworth is Head of Partnerships & Brand Engagement at ARterra. Cory’s experience working with Panini Trading Cards ended up bringing him to the world of esports. In this conversation, Rebecca and Cory discuss how professional athletes in traditional sports can bridge their love of gaming into their personal brand and sponsorships. They give great ideas on how brands can work with these athletes to create more fan engagement and reach. To connect with Cory on LinkedIn: https://www.l...
John Davidson - Davidson Learning Company
November 05, 2020 10:00 - 1 hourJohn Davidson is the Founder and CEO of the Davidson Learning Company, a company focused on providing learnings on youth marketing through content, public speaking, and consulting. In this episode, John and Rebecca discussed the importance of personal branding, and why it's crucial for anyone (even if you work within a large company) to start laying the foundation for your own personal brand. They also discuss how brands can get creative with working with individuals and influencers, and why ...
Annie Scott Riley - Minnesota Rokkr
October 29, 2020 09:00 - 34 minutesAnnie Scott Riley is the Vice President of Marketing for Minnesota Rokkr, and helps to run one of the most engaged communities in all of esports. Annie joins Rebecca to talk about how her journey in blogging and digital media led her to esports and specifically, the Rokkr, what’s working in terms of marketing to their community, and how things have changed since the disappearance of live events, plus so much more! Connect with the Minnesota Rokkr at: https://rokkr.callofdutyleague.com/en-us/ ...
Dick Polipnick - Online Growth Systems
October 22, 2020 09:00 - 1 hourDick Polipnick is the Founder and Chief Growth Officer for Online Growth Systems and has vast experience helping large brands bring their marketing ideas to life. In this conversation, Rebecca and Dick discuss what trends they're seeing in esports, and some of the biggest mistakes brands are making when it comes to really utilizing the world of esports for marketing. Plus they talk about some of the biggest missed opportunities out there right now! To learn more about Online Growth Systems, v...
Daniel Herz - Mission Control
October 14, 2020 10:00 - 38 minutesIn this episode, Rebecca sits down with Dan Herz, Chief Revenue of Mission Control. Dan discusses how Mission Control is focused on creating experiences for the non-elite esports users, and how brands are engaging with users in these unique ways. Want to connect with Mission Control? Visit MissionControl.gg Or connect with Dan directly at daniel {at} missioncontrol.gg. To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For a...
Justin Stefanovic - Misfit Gaming Group
October 13, 2020 04:51 - 41 minutesJustin Stefanovic is the VP of Partnerships at Misfit Gaming Group, the company that handles The Misfits, The Mayhem, and The Mountaineers Franchise Leagues. In this episode Justin discusses how brands can engage more fully with esports teams, how they are bringing value to their partners, and what brands need to know before engaging in esports. They also discuss a post pandemic world, and how they're still working in events and transitioning in a time where everything is only online. To lear...