Found Bytes
9 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 6 ratingsIntroducing Found Bytes, the latest local search tips for your business.Every two weeks, we’re going to feature conversations with local marketing experts, talking about local search, how to get found by the right prospects, how to help your business profile stand out from the competition, and how to make sure customers actually choose your business online. We’ll thread in key data points from our customers and our guests’ customers along the way to help you make the best choices in your quest to get found.
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Episodes
Local Search Tips for Service-Based Businesses
November 22, 2019 17:00 - 36 minutes - 25 MBThis episode covers: Why service-based businesses have a disadvantage in Google My Business (but also how to overcome it) Local service ads: how they work, why they work , how they compare to Google Ads How location-targeted website pages help your visibility and what to put on them Photos: Google's growing photo identification capabilities and why to abandon stock photos The importance of filling out your whole Google My Business profile Will Google put SEOs out of work? What Mary an...
Content That Moves the Needle with Will Scott
August 14, 2019 12:00 - 36 minutes - 25.3 MBThis week on Found Bytes, David Mihm invites Will Scott, CEO and Co-founder of Search Influence, to share insights from his decades of experience in digital marketing, targeted content, and local search. In this episode, you'll learn tips on creating content as a local business, where Google My Business fits into a larger marketing plan, how GMB is often a doorway in search, how to identify content ideas that will boost leads, how to use Google as a keyword research tool, utilizing GMB's Q&...
Google's Approach to Mobile Search with Cindy Krum
July 31, 2019 12:00 - 34 minutes - 24 MBThis week on Found Bytes, David Mihm invites Cindy Krum, CEO and Founder of Mobile Moxie LLC, to talk about mobile marketing, local SEO, and how Google has evolved beyond the desktop. In this episode, you'll learn how Google My Business fits into Google's larger Knowledge Graph, how podcasts and voice search will affect or are already starting to affect local search (and how to take advantage of voice), mobile search's quick rise to dominance over desktop search, images and interactivity, r...
Local SEO in the Auto Industry and Beyond with Greg Gifford
July 17, 2019 11:00 - 35 minutes - 24.5 MBThis week on Found Bytes, David Mihm invites Greg Gifford, VP of Search at Wikimotive, to share his experience from over a decade in local search, and what every local business owner can learn from the auto industry. In this episode, you'll learn about marketing in the auto industry, the interesting challenges of cannabis marketing, Greg's take on Google My Business as a feature, what to watch out for when optimizing old GMB listings, examples of photo best practices from the auto industry,...
On Outreach with Dana DiTomaso & Jessie Low
June 26, 2019 11:00 - 37 minutes - 25.5 MBThis week on Found Bytes, David Mihm talks with two guests, Dana DiTomaso, president of Kick Point Dana DiTomaso and WhiteSpark's Jessie Low all about customer outreach, specifically Google Posts. In this episode you'll learn all about Google My Business Posts, the basics behind the posts feature, types of posts, imagery and title tags, how important it is to use UTM tags, Google Ads, Google Plus, how Posts fit into a larger digital marketing strategy, if Google Posts impact overall SERP r...
On Customer Feedback & Reputation with Aaron Weiche
June 12, 2019 11:00 - 38 minutes - 17.7 MBThis week on Found Bytes, David Mihm talks with the GatherUp CEO Aaron Weiche all about customer feedback, online reviews, and online reputation management for local businesses. In this episode you'll learn all about the ins and outs of gathering customer feedback, Net Promoter Scores and NPS surveys, asking the right amount of questions, SMS feedback, listening to your customers through reviews, first party reviews vs. third-party reviews, utilizing Google Reviews for future marketing, rev...
Google as Your New Homepage with Mike Blumenthal
May 22, 2019 17:00 - 34 minutes - 15.9 MBIn this episode of FoundBytes, David Mihm talks with the Godfather of Local Search, Mike Blumenthal about his marketing mnemonic, Google as your new homepage, and the two corrects the misconception; websites aren't dead yet! In this episode you'll learn all about the concept of Google as your new homepage, dive into insights from one of Mike's longest ongoing case studies, learn how to embrace reviews, embrace powerful brand storytelling, discuss the importance of remembering mobile search,...
Introducing Found Bytes
May 15, 2019 15:00 - 3 minutes - 1.57 MBIntroducing Found Bytes, the latest local search tips for your business. Every two weeks, join David Mihm - a local business owner and VP of Product Strategy at ThriveHive - as he talks with local marketing experts about local search, how to get found by the right prospects, how to help your business profile stand out from the competition, and how to make sure customers actually choose your business online. We’ll thread in key data points from our customers and our guests’ customers along...
On Presence with Joy Hawkins
May 15, 2019 15:00 - 35 minutes - 16.2 MBTo kick things off, our very first episode is going to feature a conversation with fellow local search expert Joy Hawkins, focusing on the ins-and-outs of Google My Business and why it’s such a great tool to help you attract more customers from the world’s largest search engine. In this episode you'll learn what is Google My Business (GMB), where does GMB information show up online, all about photos and using them strategically, the new GMB Questions & Answers feature, intricacies of servic...