This week on Found Bytes, David Mihm invites Greg Gifford, VP of Search at Wikimotive, to share his experience from over a decade in local search, and what every local business owner can learn from the auto industry.

In this episode, you'll learn about marketing in the auto industry, the interesting challenges of cannabis marketing, Greg's take on Google My Business as a feature, what to watch out for when optimizing old GMB listings, examples of photo best practices from the auto industry, monitoring and engaging with the Questions & Answers feature, how to see success with Google Posts, the definition of content marketing and how to go about it as a local business, frustrations with Google My Business, changes in local search, and much more!

Resources mentioned in this episode:
ThriveHive's Free Grader Tool
"Google may decide to charge for Google My Business listings" - by Barry Schwartz, SearchEngineLand
ThriveHive's Top Customer Questions

Follow our guest Greg Gifford on Twitter @GregGifford and at www.wikimotive.com.

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